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Digital Marketing Wizard

Location:
Sylvania, Ohio, United States
Posted:
November 09, 2018

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Resume:

Lonn Dugan ac7nff@r.postjobfree.com 419-***-****

November 3, 2018

Attn: Hiring Manager

Your job posting has come to my attention. In the role described in the job post, I am confident I can make a positive contribution by applying my education, experience, and passion for leading modern integrated marketing communication and content strategy programs across multiple channels to generate leads, nurture leads through the buy cycle to become prospects and nurture prospects to become customers. I enjoy working for companies committed to doing what it takes to be the best. I would consider it a great honor to interview for your company. I would collaborate with all team members to create and prioritize business requirements. This type of work is truly both art and science. I can ‘craft’ a successful program, with messaging encoded according to channel style. I have done this kind of marketing work including use of direct, social, web, mobile, and more to reach and engage target audiences with a value proposition and message that creates a unified brand core, accelerating share growth. I would bring an intentional approach to continual improvement with proactive and constant monitoring of results. I understand data, and can make complicated issues easy to understand by distilling them into actionable ideas based on solid strategic execution. I can manage people, projects, and things in a fluid business environment. In several of the roles listed on my resume, I demonstrated a track record of managing complex marketing roadmaps and managing multiple projects simultaneously. My resume should convey that I have the skills you seek. So, for all these reasons, I most definitely want to know more about the opportunity and explore a possible fit.

If you are looking for an analytical, strategic thinker who contributes solid adherence to time tested principals while also creating a new way to see and say the value the product offers to prospective buyers. A recently completed Master’s Degree from the University of Toledo has prepared me for a career opportunity such as this with a focus on integrated Marketing Communications and Project Management. My Resume is attached below and shows a broad experience in all aspects of business and marketing. I have the skills and experience you are looking for. I have managed niche market leadership positions in the past and look forward to doing it again.

Let’s Talk Soon!

Sincerely,

Lonn Dugan

Lonn Dugan Integrated Marketing Communication Leader

https://linkedin.com/in/lonndugan 419-***-**** ac7nff@r.postjobfree.com Analytical, strategic marketing leader works in disciplines from opportunity analysis to product development, channel segmentation, identity, brand, message, sales, production, delivery & service. Has led project teams & startups in traditional, entrepreneurial & digital landscapes.

PROFESSIONAL EXPERIENCE

BIG MARKETING SOLUTIONS, Sylvania, OH (Marketing Consultant) 1998 – Present Digital Marketing Services / Consultant / WordPress Website Design & SEO / PPC / Local Search

• Managing remote dedicated server providing web/email service, WordPress hosting on cPanel

• Developed social media Tech & Talent Portal on WordPress for the University of Toledo

• Consistently ranks search engine optimization (SEO) clients on page one #1 at Google

• Develops Social Media pages for clients across LinkedIn, Facebook, Twitter & more

• Serves clients from local Painting Contractor to Global Solar Power Engineering Company

• Developed online Digital Photography School with freemium and social media model MIDWEST MORTGAGE INVESTMENTS, Toledo OH (Mortgage Bank Marketing Manager) 2012 – 2014 Mortgage Marketing Manager / Mortgage Loan Officer

• Designed and launched new Website, performed SEO, managed AdWords & Salesforce CRM

• Launched SEO/AdWords campaign, improved lead generation 500% over phone book ads

• Designed presentations, image collateral, marketing collateral, implemented content strategy BUCKEYE CABLESYSTEM, Toledo OH (Telecommunications) 2007 – 2011 Product Development Manager

• Led cross functional teams from all business units as Project Manager & Task Team Leader

• Chaired teams of CEO, Vice Presidents, Directors, Senior Managers & Subject Matter Experts

• Drafted Social Media Strategy, Implemented Monitoring, Led Social Media launch

• Provided project management for Voicemail, Mobile Voicemail, Cell Phone & Set Top Box

• Launched Three Screen Real Estate Ad Network with TV, Internet Video & Mobile App

• Created / executed television and digital marketing strategy, startup plan, launch

• Hired / trained staff, supervised programmers, established & managed key partnerships

• Wrote TV ad scripts, supervised video shoots & edits, performed voice and on-camera talent RE/MAX INTERNATIONAL, Toledo OH (Real Estate Sales) _ 2003 - 2007 Real Estate Marketing & Sales Team Leader

• Increased web traffic 200% and lead generation by 400% with SEO and copy writing skills LUCAS PRODUCTS CORP, Toledo OH (Manufacturing) 1988 – 1998 Principal: Health and Beauty Products Market Leader

• Created global niche market leadership, managed advertising, PR, new product launches

• Managed trade shows increasing trade show sales 2000% with off peak pricing strategy

• Created Web Portal for entire industry, wrote trade magazine articles, led certification classes

• Created Preferred Distributor Program, improved distributor and trade relations

EDUCATION

MLS, Master’s Degree with Concentration in Marketing Communications, University of Toledo BS, Bachelors in Applied Organizational Technology, Concentration in Digital Marketing, University of Toledo Associate of Marketing and Sales Technology, University of Toledo

Lonn Charles Dugan, Jr. (Integrated Marketing Resume Page 2) PRIOR WORK: NOTABLE ACCOMPLISHMENTS

• Managed global marketing, SEO, copy & content strategies to dominate competition in Google Rank

• Routinely accomplished market leading position for brands, products, & companies

• Created and defended intellectual property, copy, content for brands and trademarks

• Led Consumer Health and Beauty Products manufacturer of injection molded plastics

• Created and launched profitable line extensions, new products, new brands, & new categories

• Extended aging product line at 15% price premium without increasing costs

• Improved margins by 25% through innovative advertising and pricing

• Represented industry in federal hearings, state legislature, and agency rules promulgation

• Managed identity, brands, value propositions, positioning statements, visual images, collateral

• Accomplished 70% domestic market share & growing global market share in health and beauty

• Created number one ranked business community Web Portal for emerging industry

• Wrote and presented certificate courses & professional state licensure training at conferences BUSINESS SKILLS

• Communication, Listening, Verbal, Written, Visual, Email, Social Media, Multimedia

• Market Research, Data Analysis, Strategic Planning, Budgeting, Forecasting, Monitoring

• Business Plans, Marketing Plans, Establishing KPI’s, Creating KPI Metrics Dashboards & Reports

• Integrated Marketing Communications, Advertising, Public Relations, Public Speaking, Report Writing

• Creative Direction, Script Writing, Video Production, Email Marketing, Desktop Publishing

• General Management, Operations, Products, Brands, Startups, Launches, Brand Evangelism, Pricing,

• Team Building, Implementation of Workforce Collaboration Tools, Social Media Policy Formulation

• Management of Strategic Pricing, Promotion, Distribution Channels, Supply Chains, Data Warehouses COMPUTER SKILLS

• Microsoft Office Suite, Word, Excel, Access, PowerPoint, Publisher, Outlook

• Adobe Creative Suite, Photoshop; Illustrator, Dreamweaver; Fireworks, Flash, Premiere

• Network Server Administration, Remote Dedicated Server Administration, cPanel

• Digital Graphic Design, Digital Video Editing, Email Campaigns, INTERNET SKILLS

• Search Engine Optimization (SEO) & Pay Per Click (PPC) Search Engine Marketing (SEM),

• Web design, WordPress Website Design, WordPress Development WordPress Page Design, Blogging

• Management of Content, Social Media, Engagement, Lead Generation, Email Campaigns, Conversion

• Google Search Console, Analytics, & AdWords, SEMrush, Ahrefs, Wincher, SerpStat, SE Ranking, more

• CMS WordPress / Joomla Administration, Theme Customization, Plugin Configuration,

• Web / Mail / Streaming Media Server Administration: cPanel, Plesk, other control panels

• Web Applications Configuration, Customization, Editing HTML, CSS, JavaScript, PHP, MySQL

• Digital Marketing, Ecommerce Development, Webmaster Service, Interactive & Streaming Media

• Rapid Web Site Design & Launch, Email Marketing, Drip Campaigns, Automated Marketing, Salesforce,

• Website ADA Compliance Review, Testing, Improvement, Tenon, Digital Media Management SOCIAL MEDIA SKILLS

• Lead Social Media Content Strategy, Reputation Management, & Engagement to Build Tribes

• Create Pages, Visual & Written Content, Ads For LinkedIn, Facebook, Twitter, other social platforms

Lonn Dugan, 6506 Country Place ~ Sylvania, OH 43560



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