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Sales Digital Marketing

Raleigh, North Carolina, United States
November 07, 2018

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**** ***** ****** *****, *******, NC 27616 PHONE: 919-***-**** SUMMARY

A dynamic and dedicated sales and business development professional with more than 30 years of experience in traditional media broadcast sales, digital marketing and small business consulting. Experienced in all aspects of prospecting and qualifying accounts, performing market and competitor research, cultivating client relationships, optimizing up and cross sell opportunities, and negotiating contracts. A top-performer and exemplary leader who consistently exceeds sales goals and expectations, and achieves key operational goals in fast paced, deadline-driven environments. KEY SKILLS

Account Management


Lead Generation

Market/Competitor Research

Performance Analysis

Search Engine Marketing

Pipeline Management

Cold Calling

Google AdWords


Senior Business Development Specialist 2014 – Present Netsertive RTP Morrisville, NC

• Achieved all-time company record for number of leads generated by a single employee.

• Prospects new sales opportunities with medium to large IT businesses across the U.S., Canada, and South America.

• Provides clients with digital marketing solutions designed to help dominate market sales.

• Develops and executes sales strategies to drive new customer acquisition and recurring revenue growth.

• Qualifies new incoming/outbound business opportunities; distributes leads to appropriate Sales Executives.

• Follows through on various marketing campaigns and events; nurtures leads into qualified prospects and clients. Digital Marketing Contracting Consultant 2003 – Present VSG Marketing LLC Raleigh, NC

• Grossed $1+ million in Amazon Affiliate internet sales using Google AdWords, email marketing and social media influencing strategies.

• Developed revenue share proposals to promote client sales objectives.

• Negotiated contracts with large e-commerce clients such as Amazon, Click Bank, Google, eBay and Commission Junction Network.

• Developed short- and long-term strategic plans to achieve optimal revenue performance.

• Evaluated deal structures for all new and renewal business opportunities. Senior Account Manager 1999 – 2011

Radio One (WQOK-97.5, WFXC 107/104) Raleigh, NC

• Consistently exceeded sales budget and number of sold accounts; achieved $750K+ in annual ad sales.

• Awarded the President’s Club Award in 2003 and 2010; consistently ranked as a top three performer.

• Conducted market research to identify new advertising markets; researched and qualified referrals.

• Utilized consultative sales techniques to uncover client needs and close network sales opportunities.

• Led weekly training and monitored sales activity for a team of 15 local and national account executives.

• Developed, presented, and executed integrated marketing campaigns. Account Executive 1996 – 1999

Radio One (WQOK-97.5, WFXC 107/104) Raleigh, NC

• Consistently exceeded local sales revenue target goals averaging $75,000 to 100,000 per month.

• Identified potential sales opportunities; maintained an account list of qualified prospects and clients.

• Established and maintained strong client relationships; provided superior customer service to ensure loyalty, satisfaction, and repeat business.


B.A., History North Carolina Central University, Durham, NC A.A.S., Radio Broadcasting Central Carolina Community College, Sanford, NC

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