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Manager Social Media

San Anselmo, California, United States
November 04, 2018

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LARISSA GIARGIARI San Anselmo, CA 415-***-****

PROFESSIONAL EXPERIENCE: A Resourceful and creative business generalist with four main areas of expertise; Leadership Support, Office Management, Marketing Operations and Event Management.

NewCo (2015 – 2018) San Francisco, CA - Sr. Producer

NewCo connects its audiences to the stories shaping business, politics, and culture as society undergoes a transition: a shift beyond profit toward purpose-driven business. Initiatives include; innovative business festivals; executive leadership conference Shift Forum, and a multimedia publication NewCo Shift.

Start-up “everything” generalist – hiring, reorganizing, training, leadership team support

International festival producer - Portugal

Executive events operations director – venue, caterers, insurance, A/V teams, registration, transportation

Conference marketing director + attendee acquisitions - $1M+ revenue goals

Create and manager volunteer system for all festivals

Account relations and sponsorship fulfillment (sponsors included Microsoft, Adobe, Dell, EY, Starbucks)

Federated Media Publishing (2008 – 2013) San Francisco, CA - Sr. Event Manager

FM was an independent web publisher that ran a proprietary digital ad network and was a pioneer in “conversational marketing” for which they produced a series of senior executive level conference and events.

Research: competitive events, industry trends, technology, pricing models, audience demographics, potential partners and influencers

Created budgets, reduced expenses, wrote and executed detailed project plans and best practices

Managed email lists, wrote marketing newsletter and led art direction for collateral & website

Drove day-to-day operations + timeline, problem solver for internal and external teams. Pivot pro

Created progress and post event PPT reports. Tracked stats including ROI & engagement metrics, press coverage and survey data. Presented summary for executives and other key stakeholders

LG Connects (2004 – Present) Marin, CA - Principal

Consulting services in event strategy, marketing and operations. Projects include:

P&G (Signal) Innovation team at P&G -- Brit + Co (Re:Make) maker & blogger tradeshow -- Dealmaker Media (Grow Conference) Canadian + US start-ups + VCs -- City Innovate (Bridge Summit) private public initiatives & tech for smart cities

The Santa Fe Group (2001 – 2003) Santa Fe, NM – EA to the CEO and Office Manager

The Santa Fe Group is a strategic advisory company to financial institutions, healthcare payers and providers, law firms, educational institutions, retailers, utilities, and other critical infrastructure organizations.

The Industry Standard (1998 – 2001) San Francisco, CA - Administrative/Operations/Events

The Standard produced the premier print newsmagazine of the Internet economy, a news web portal, networking events, salons and a conference series that specialized in covering the rise of the internet economy.

Part of the founding team. Operations and events generalist.

Held the titles and roles and responsibilities of Office Manager, Facilities Manager, EA to the Chief of Staff, EA to the COO and Conference Manager.

Steamboat Premier Properties (1996 – 1997) Steamboat Springs, CO – Front Desk Concierge

American Lawyer Media/Court TV (1992 – 1995) New York, NY - EA to the CFO and Publisher


True University Program 2016 & 2017 – Produced by True Ventures

San Francisco University: Integrated Marketing Certificate – CEU

State University of New York at New Paltz – BBA


Marketing/Newsletter: Canva, Social Media Advertising (Facebook/LinkedIn/Twitter), Photoshop,

Google Analytics, Hootsuite, Mailchimp, Wordpress (basic HMTL & CSS), Zapier

Office & Organization: Google Office, Microsoft Office (Word, PPT, Excel), Slack, Trello, Asana

Event Specific: Eventbrite,, Sched, Bizzabo

Customer/Client Database: ProsperWorks (now Copper)

Survey + Feedback: Survey Monkey, Typeform

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