LARISSA GIARGIARI San Anselmo, CA 415-***-**** ac7lrr@r.postjobfree.com
PROFESSIONAL EXPERIENCE: A Resourceful and creative business generalist with four main areas of expertise; Leadership Support, Office Management, Marketing Operations and Event Management.
NewCo (2015 – 2018) San Francisco, CA - Sr. Producer
NewCo connects its audiences to the stories shaping business, politics, and culture as society undergoes a transition: a shift beyond profit toward purpose-driven business. Initiatives include; innovative business festivals; executive leadership conference Shift Forum, and a multimedia publication NewCo Shift.
Start-up “everything” generalist – hiring, reorganizing, training, leadership team support
International festival producer - Portugal
Executive events operations director – venue, caterers, insurance, A/V teams, registration, transportation
Conference marketing director + attendee acquisitions - $1M+ revenue goals
Create and manager volunteer system for all festivals
Account relations and sponsorship fulfillment (sponsors included Microsoft, Adobe, Dell, EY, Starbucks)
Federated Media Publishing (2008 – 2013) San Francisco, CA - Sr. Event Manager
FM was an independent web publisher that ran a proprietary digital ad network and was a pioneer in “conversational marketing” for which they produced a series of senior executive level conference and events.
Research: competitive events, industry trends, technology, pricing models, audience demographics, potential partners and influencers
Created budgets, reduced expenses, wrote and executed detailed project plans and best practices
Managed email lists, wrote marketing newsletter and led art direction for collateral & website
Drove day-to-day operations + timeline, problem solver for internal and external teams. Pivot pro
Created progress and post event PPT reports. Tracked stats including ROI & engagement metrics, press coverage and survey data. Presented summary for executives and other key stakeholders
LG Connects (2004 – Present) Marin, CA - Principal
Consulting services in event strategy, marketing and operations. Projects include:
P&G (Signal) Innovation team at P&G -- Brit + Co (Re:Make) maker & blogger tradeshow -- Dealmaker Media (Grow Conference) Canadian + US start-ups + VCs -- City Innovate (Bridge Summit) private public initiatives & tech for smart cities
The Santa Fe Group (2001 – 2003) Santa Fe, NM – EA to the CEO and Office Manager
The Santa Fe Group is a strategic advisory company to financial institutions, healthcare payers and providers, law firms, educational institutions, retailers, utilities, and other critical infrastructure organizations.
The Industry Standard (1998 – 2001) San Francisco, CA - Administrative/Operations/Events
The Standard produced the premier print newsmagazine of the Internet economy, a news web portal, networking events, salons and a conference series that specialized in covering the rise of the internet economy.
Part of the founding team. Operations and events generalist.
Held the titles and roles and responsibilities of Office Manager, Facilities Manager, EA to the Chief of Staff, EA to the COO and Conference Manager.
Steamboat Premier Properties (1996 – 1997) Steamboat Springs, CO – Front Desk Concierge
American Lawyer Media/Court TV (1992 – 1995) New York, NY - EA to the CFO and Publisher
EDUCATION
True University Program 2016 & 2017 – Produced by True Ventures
San Francisco University: Integrated Marketing Certificate – CEU
State University of New York at New Paltz – BBA
TECHNOLOGY TOOLS
Marketing/Newsletter: Canva, Social Media Advertising (Facebook/LinkedIn/Twitter), Photoshop,
Google Analytics, Hootsuite, Mailchimp, Wordpress (basic HMTL & CSS), Zapier
Office & Organization: Google Office, Microsoft Office (Word, PPT, Excel), Slack, Trello, Asana
Event Specific: Eventbrite, Ti.to, Sched, Bizzabo
Customer/Client Database: ProsperWorks (now Copper)
Survey + Feedback: Survey Monkey, Typeform