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Senior Marketing and Events Manager

Reading, Massachusetts, United States
November 05, 2018

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Gina Herlihy

Reading, Massachusetts ***** • • 781-***-****

Senior Marketing & Events Manager

Strategic Marketing / Event Planning

Web Development / Press Relations / Diverse Products and Events Aspiring director with 15+-year record of success in planning logistics and marketing initiatives for a variety of events in the software, technology, and energy industries. Natural leader with proven business expertise and knowledge in technology and media trends. Solid history of success in sales and demand generation, event and content development, budget administration, campaign management, and brand awareness. Areas of Expertise:

● Event and Campaign Marketing

● Generating Sales Leads

● Print and Online Marketing

● Recruiting and Staffing Initiatives

● Return on Investment (ROI) Analysis

● Strategic Planning and Implementation

● Internal Communications

● Customer Relationship Management Tools

● Marketing Automation Tools

● Team Leadership

Professional Experience

ESAI Energy LLC – Wakefield, Massachusetts

Senior Event Marketing & Communications Manager (2014 to 2018) Controlled marketing and communications infrastructure for global, regional, and national petroleum and alternative fuel markets.

Directed and strategized marketing proposals to retain clients and attract prospective clients. Developed marketing content for internal and external communications. Planned logistics and supervised events such as conferences, trade shows, and special events. Designed and maintained customer relationship management (CRM) database. Organized and aligned social media content with marketing plan and promotions. Utilized news coverage to increase public awareness. Pursued and fostered press relations and media partnerships. Selected Contributions:

● Launched the first profitable client user conference and hit target of 50 attendees.

● Led the upgrade of company website from existing content management system to WordPress with quickly acquired website building knowledge and CSS skills.

● Converted database of spreadsheets with contact information into first marketing automation tool used and mastered the tool to become a system superuser. Platts (Now S&P Platts Global) – Bedford, Massachusetts Senior Manager of Marketing & Customer Service (2005 to 2014) Managed marketing and customer service for a $3M conference portfolio with the aid of two customer service associates and three event marketing database and support coordinators. Gina Herlihy Page 2

Administered marketing research analysis to assess ROI for direct mail and other marketing endeavors, determining the level of efficacy for each strategy. Maintained record-keeping systems, databases, and registrations. Initiated relationships with vendors and marketing partners to increase public knowledge and attendance. Selected Contributions:

● Pioneered the use of social media in the company with the use of Twitter, LinkedIn, and Google+, increasing online presence.

● Consistently generated annual revenue 5 to 10% over established target. CBI (Now UBM Americas) – Woburn, Massachusetts

Conference Manager (Energy Division)(2002 to 2004) Generated theme concepts, researched and interviewed industry executives for programming, and selected speakers for innovative planning and inclusion.

Assisted speakers with developing original topics and presentations as well as related visual aids. Guided marketing, sales, and logistic ideas for conferences to succession. Selected Contribution:

● In 2003, produced over $900K in gross revenue through expert event management.

● Added 50%of the new contacts recorded in database. Additional Experience

Product Marketing Manager at Rational Software (Now IBM) - Lexington, MA (2000-2002) Events Manager at Rational Software (Now IBM) - Lexington, MA (1998-2000) Education

Master of Arts in Communication (MA)

Emerson College – Boston, MA

Bachelor of Arts in Political Science (BA)

Merrimack College, Magna Cum Laude – North Andover, MA

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