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Sales Social Media

Hallandale Beach, FL
October 25, 2018

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Marsha Pronin

**** ***** ***** *****, *** ***, Hallandale Beach, FL 33009


Professional with over 15 years’ experience in the workforce. Ability to manage the big picture through project and product management, while balancing the details through research, content contribution, and editing, with the ability to manage multiple projects and resources in a fast-paced, deadline-driven environment.


KEMET Electronics Corporation, Fort Lauderdale, FL 2017-2018

Marketing Specialist

Developed sales tools that drive customer engagement

Product launch experience from the beginning of launch preparation to final launch date

Provided technical reviews of all products and sales marketing collateral

Engaged with a global team of Technical Marketing professionals

Planned and executed marketing strategy to spread KEMET’s technical message

Developed and prepared innovative ways to communicate marketing messages, including via printed material, email, web, and social media at tradeshows and industry events

Executed email campaigns

Strategized with company’s channel partners to drive brand awareness

Collaborate with Technical Marketing, Sales and Product Management to develop marketing strategy for a variety of global trade shows ranging from small table-top conferences to large showcase events

Maintained and managed project schedules, approvals and other project-related needs using the Marketing Department’s online project management software

Provided ongoing support to distribution partners to ensure web content is accurate and meets corporate branding requirements

Continually reviewed and updated KEMET’s web and brochure/catalog content, as well as internal marketing hub content, as the product or company information changed

Regularly updated the mobile app with new and existing content


Technical Publisher

Project Coordinator

Managed over 200 projects simultaneously

Frequently reviewed clients’ inquiries and responded promptly and accordingly and provided substantive and administrative support to senior personnel

Maintained clients’ accounts

Created and disseminated images, messages, ideas that best communicate the product values

Assisted Marketing and Sales in meeting deliverables such as PowerPoint and coordinating distribution of marketing and sales materials

Researched and analyzed clients’ accounts, as well as researched the competitive trends in academic publishing and made recommendations to senior editors concerning possible future acquisitions

Maintained client relationships by facilitating information exchange between editors and clients, as well as other departments, and provided software assistance to clients

throughout the production process to ensure strict adherence to deadlines

Handled time-sensitive material. Utilized sound project management skills while building client relationships between various department

AMERICAN MEDIA INC., Boca Raton, FL 2004-2005

Magazine Publisher


Investigated facts pertaining to stories and photographs submitted by reporters and photo journalists for publication in National Enquirer, People, Star, Globe, National Examiner, Weekly World News, Sun, Country Weekly, and US

Researched new topics for potential coverage by reviewing and analyzing print and broadcast media and conducted an extensive research on-line

Proofread and edited from 10 to 15 feature articles on a daily basis. Work well under pressure resulting in positive output of work accomplished in due time


Technical Publisher

Production Manager

Managed production process for 5-10 monthly scholarly journals with circulation of 5,000-25,000 copies in the United States and worldwide

Edited and translated manuscripts; conducted negotiations with authors and served as an interpreter during international conferences

Researched scientific data to ensure accuracy of publications using online tools, such as NIST – the Scientific and Technical Database, ISI – Thompson Scientific, BioMedNet, ASME, and Google; compiled information on the latest developments in the fields of science, engineering and medicine

Managed budgets and tracked monthly expenditures; supervised journal distribution domestically and internationally; coordinated promotional mailings to promote sales

PENGUIN GROUP USA, INC., New York, NY 2000-2002

Associate Publicist, Jeremy P. Tarcher Books

Organized author tours nationally, up to 6 tours simultaneously

Managed correspondence and ongoing relations with such New York Times bestselling authors as Laura Day (author of The Circle) and the Etiquette Grrls (Leslie Carlin and Honore McDonough Ervin, authors of Things You Need to be Told)

Developed media and bookstore contacts; composed press releases, newsletters and pitch letters, along with press kits and direct mail pieces and oversaw execution of all promotional mailings


Executive Assistant to the Publisher and to the CEO, Overlook Press, New York, NY

Reviewed solicited and unsolicited manuscripts, managed client relationships, scheduling, executive correspondence, and a wide range of office operations.

Freelance Translator/Proofreader, The New Russian Daily, New York, NY

Edited and translated feature articles for the New Russian Daily (circulation 50,000+), as well as affiliated publications, including the New York Times.


BA in Music, with minor in English and Russian Literature, Hunter College, NY

Graduate Studies in Music History and Education, Hunter College, NY

Certificate in Paralegal Studies, Kaplan University


Excellent organizational, time-management, file-management, strong attention to detail skills, as well as marketing strategy and content development skills. Knowledge of Microsoft Office (Excel, Word, PP), Office 365, Access, Outlook, Adobe Creative Cloud (Photoshop, Illustrator), Google Docs, Mac, CRM (Salesforce), SharePoint, Basecamp and Brandfolder digital assets management tools, Social Media, Research, Westlaw, FindLaw, Global Tracking program. Outstanding English written and verbal communication skills, very strong editing/proofreading skills. Knowledge of AP, APA and Chicago style. Languages: English and Russian.

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