I believe in climbing the career jungle gym, not the ladder, that
discomfort is the key to learning and new experiences make you a better person, creative and leader.
P R O F I L E
E X P E R I E N C E
SENIOR COPYWRITER
Built a team from scratch + created a proactive marketing strategy, led a company rebrand and worked with executive team to create company position, values, and product definitions. Work with R&D + sales to build value propositions for each product.
Attend events to network, research marketing language + build sales.
Hired for my love of travel and try-anything-once attitude. Lead Writer on Visit California, Visit Napa Valley, Legoland + The Islands of Tahiti.
MERINGCARSON DEC 2016 - OCT 2018
MARKETING DIRECTOR
J E S S I C A URBAN FT FEB 2018 - OCT 2018
U R G O
A D V E R T I S I N G M A V E N
L I N K E D I N . C O M / I N / J E S S I C A U R G O I N S T A : @ A T T I T U D E N L O N G I T U D E
T W I T T E R : @ J E S S Y F R O M D A B L O C
S O C I A L M E D I A
+ 1 3 1 2 9 5 2 2 4 9 1
J E S S I C A . U R G O @ G M A I L . C O M
W W W . J E S S I C A U R G O . C O M
C O N T A C T
After returning from Ecuador, I decided to take some time off to freelance, train to climb Aconcagua, and find my happy place. FREELANCE COPYWRITER
GIMPYBIRD UNLMTD OCT 2018 - CURRENT
LEAD CREATIVE
Brought on to build an in-house creative team, guide and teach current design team and e-commerce conceptual skills. Lead Creative on Brooks Running Brand, Limited Edition Packs + Heritage Lifestyle Brand.
BROOKS RUNNING CO JUN 2014 - SEPT 2016
FREELANCE SENIOR COPYWRITER
Successful Pitches: La Vieja Fabrica, JT Splatmaster & JT Paintball, MidNite.
Clients: University of Alabama, Blue Cross Blue Shield of Alabama, St. Vincent's Hospital.
INTERMARK GROUP OCT 2013 - FEB 2014
COPYWRITER
Lead Copywriter on Marlboro Red + Gold.
Expert on Cowboys, Adventures + jumping through legal hoops. LEO BURNETT JUN 2012 - OCT 2013
COPYWRITER
Lead Re-Branding on Washington's Lottery + Sightlife. Clients also included Microsoft + Capella University. COLE+ WEBER APRIL 2011 - MAY 2012
B E S T I N S H O W A D D Y
G O L D E N A D D Y B R A N D E D C O N T E N T
+ E N T E R T A I N M E N T X 2
S I L V E R A D D Y I N T E G R A T E D
B R A N D E D C O N T E N T C A M P A I G N X 2
S I L V E R A D D Y D I G I T A L
A D V E R T I S I N G
S I L V E R A D D Y S A L E S P R O M O T I O N
M I N B E S T O F W E B A W A R D
S I L V E R M A R K E T I N G A W A R D N O N -
T R A D I T I O N A L
AWARDS
E D U C A T I O N
BACHELOR - CREATIVE WRITING + LITERATURE
LORAS COLLEGE 2003 - 2007