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Director of Group Sales

Location:
Winter Haven, Florida, United States
Salary:
$110,000
Posted:
October 19, 2018

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Resume:

Linda A. Tremmel

OBJECTIVE

To obtain a new challenging sales leadership position with an organization that utilizes my vast experience and proven sales track record in the convention, citywide and large group segment in addition to my pre-opening experience.

PROFESSIONAL QUALITIES AND STRENGTHS

19+ Years of Convention Hotel Experience

Convention and Large Group Sales Acumen

Leading and Developing Cohesive Teams

PROFESSIONAL EXPERIENCE

Director of Group Sales 2014 – 2016

Marriott Marquis Houston (1000 rooms) Houston, Texas

Responsible for building pre-opening and post-opening group sales infrastructure for a 1000 room property with 160,000 square feet of total event space and an annual goal of 168, 345 room nights and

$38.6 million in rooms’ revenue.

Develop and implement sales strategy, tactics, and action to create a strong Sales Team exceeding goal for 2014 at 115%, 2015 at 108% and 2016 at 112%.

Pre-opening hotel positioning through participation at major tradeshows, source markets and in market customer events.

Positioning of the hotel by aligning with the Greater Houston Convention and Visitors Bureau and the George R. Brown Convention Center to capture citywide business.

Identify priorities, solve problems, and analyze complex situations for long term revenue.

Collaborate with Director of Sales and Marketing on hotel budget, goal setting and travel schedule.

Responsible for managing a Group Sales Team of five sales managers and three administrative assistants.

Establish group sales execution and deployment strategy, annual group rooms’ revenue budget, and monthly forecasts.

Hold Business Evaluation Meetings on a daily basis analyzing opportunities in sales funnel and discussing best ways to close on business, fill holes and hotel need times. Exceeded individual revenue goal for the hotel in addition to Director of Group Sales role. 318 Manatee Drive

Ruskin, FL 33570

Mobile: 813-***-****

Email: ac7fka@r.postjobfree.com

Managing Execution and Results

Strategic Customer Relationships

Diverse International Market Experience

Director of Group Sales / International Sales 2012 – 2014 JW Marriott Marquis Hotel Dubai (1608 rooms) Dubai, United Arab Emirates

Responsible for assisting in building pre-opening and post-opening group sales infrastructure for a 1608 room Hotel with 86,000 square feet of total event space and an annual goal of 121,355 group room nights and $22 million in rooms’ revenue.

Develop and implement sales strategy, tactics, and action in order to create a strong Sales Team exceeding goal for 2012 at 122% and 2013 at 128%.

Develop long-term relationships with large group demand generators such as International Associations, Marriott Global Sales, Competitive Set, Dubai Convention and Events Bureau and other city partners to drive revenue and increase market share.

One of the pioneers of the Marriott US Team focused on and responsible for uncovering Associations that meet internationally and plans to target and close on business.

Pre-opening hotel positioning through participation at major events and tradeshows to include PCMA, ASAE, ICCA, FICP, Association Masters, Corporate Partnership, Travel Partners and IAEE.

Positioning of the hotel by aligning with the Dubai Department of Tourism and Commerce Marketing

(CVB) and the Dubai World Trade Center to capture citywide business.

Establish group sales strategy and goal setting in conjunction with Executive Committee and Revenue Management.

Implement prospecting standards and accountabilities to grow individual and team group sales funnels for a Group Sales Team.

Holds Business Evaluation Meetings once a week to analyze opportunities in sales funnel and discuss best ways to close on business, fill holes and hotel need times. .

Collaboration with Continental Sales Office and Event Booking Center channels for shorter term smaller bookings.

Exceeded individual revenue goal for the hotel in addition to Director of Group Sales role. Director of Group Sales 2006 – 2012

Marriott Tampa Waterside Hotel and Marina (719 rooms) Tampa, Florida

Oversee group sales operation for a 719 room hotel with 50,000 square feet of meeting space situated next to the Tampa Convention Center with an additional 600,000 square feet of meeting space.

Cultivated long-term relationships with large group demand generators such as National Associations, Marriott Global Sales, Competitive Set, Tampa and Convention and Visitor’s Bureau and other city partners to drive revenue and increase market share.

Responsible for managing a group sales team of eight sales managers and two administrative assistants.

Responsible for major citywide events such as Super Bowl (2009) and the Republic National Convention

(2012) and International Market.

Collaborate with Director of Marketing on hotel marketing budget and goal setting.

Establish group sales execution and deployment strategy, annual group rooms’ revenue budget, monthly forecasts.

Holds Business Evaluation Meetings once a week to analyze opportunities in sales funnel and discuss best ways to close on business, fill holes and hotel need times.

Implement prospecting standards and accountabilities to grow individual and team sales funnels.

Collaborates with Event Management and Food and Beverage Department to ensure superior service execution to customers.

Partnered with the Regional Sales Office for short term smaller bookings to maximize profit and healthy hotel business mix.

Exceeded individual revenue goal for the hotel in addition to Director of Group Sales role Senior Sales Executive 2003- 2006

Tampa Marriott Waterside Hotel and Marina (719 rooms) Tampa, Florida

Markets included: Mid-Atlantic Association, Corporate and Intermediary Accounts.

Consistently exceeded annual revenue goals by 141% in 2003, 134% in 2004 and 128% in 2005 in a previously non-achieving market.

Market knowledge leader specializing in revenue maximization and client allegiance.

Partners with the Marriott Global Sales Organization on large group and business travel.

Developed aggressive business plan targeting Mid-Atlantic Associations in a changing environment.

Mentored, coached, and counseled fellow Sales Team members with a focus on proactive sales and total account management.

Established noteworthy, long-term relationships with National Associations, Global Sales Force, Competitive Set, Convention and Visitors Bureau and other city partners to drive revenue and increase market share.

Senior Sales Executive 2000 - 2003

Miami Biscayne Bay Marriott Hotel and Marina (600 rooms) Miami, Florida Miami Airport Marriott Complex (830 rooms)

Markets included; Northeast Association, Corporate and Intermediary.

Exceeded room’s revenue goal by 104% in 2000, 109% in 2001 and 118% in 2002 in a previously non- achieving market.

Coordinated an e-mail newsletter to over 3,000 meeting planners on a quarterly basis.

Utilized involvement of Executive Committee and Global Sales Organization to assist in closing of business.

Developed and implemented creative ideas to convert unused space to group space resulting in bookings of over $420,000 in revenue for 2002.

Implemented an incentive program for downtown competing Hotel’s for business referrals resulting in over

$100,000 in revenue in the fourth quarter of 2002.

Improved market relationship with Global Sales Organization and Convention and Visitors Bureau through immediate response and continuous communication.

Senior Sales Manager 1997 - 2000

Atlanta Marriott Century Center (297 rooms) Atlanta, Georgia

Market included; Association.

Exceeded room’s revenue goal by 112% in 1997, 224% in 1998 and 109% in 1999 in a previously non- achieving market.

Assisted Director of Sales and Marketing with development of group sales goals and team travel schedule.

Coordinated quarterly “Lunch and Learn” for Association Planners in conjunction with like Marriott Hotels.

Hosted Meeting Planners International CMP study groups and testing twice each year at hotel.

Partnered with Global Sales to identify and saturate group business in order to achieve property revenue goals.

Utilized involvement of Executive Committee and Global Sales Organization to assist in closing of business.

Solidified relationship with Convention and Visitors Bureau through participation in citywide meetings and constant communication.

EDUCATION

UNIVERSITY OF ALABAMA, HUNTSVILLE

Bachelor of Science in Business Administration, Marketing and Accounting Academic Dean’s List, Student Government and American Marketing Association CERTIFIED ASSOCIATION SALES EXECUTIVE (CASE)

Professional Convention Management Association

PROFESSIONAL ASSOCIATIONS

International Convention and Congress Association – ICCA International Association of Exhibitions and Events - IAEE Professional Convention Management Association - PCMA American Society of Association Executives - ASAE

RECOGNITION

Chairman Level/Marriott Golden Circle Winner. – 2009, 2008, 2006, 2005, 2004, 2003, 2000 Gold Level/Marriott Golden Circle Winner – 2010, 2007, 2001 President’s Award / Marriott Golden Circle Winner - 2002 Marriott’s Manager of the Quarter – 2013, 2009, 2005, 2000, 1998, 1997 Interstate Hotels Regional Sales Manager of the Year - 1998 Georgia Meeting Professionals International “Shining Star.” - 1999



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