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Strategic Category Manager

Coppell, Texas, United States
October 17, 2018

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Braulio Ernesto Rodriguez

*** ****** *** **., 214-***-****,

I am a highly motivated professional with 16+ years of progressive leadership experience in strategic technical category management in the consumer goods industry. Accountable and highly effective in cross-functional and global team environments.


Strategic Category Manager, MRO and Capex, Nestlé USA, Inc. June 2005 – Present

Responsible for delivering the financial targets and sourcing strategy of the Automation, Electrical Equipment, Coders, Product Inspection Equipment, Retail Freezers and Coolers, PVF, and other categories in North America ($30M).

Generated on a yearly basis, 10% savings of category spend by applying contract negotiations, and innovation initiatives.

Developed and implemented strategy for LED lighting retrofit for factories in North America, delivering $3M cost improvement over 2 years.

Developed the product inspection equipment category strategy implementing a pricing matrix that allowed visibility over negotiated pricing of the different technologies (Metal detection, X-Ray, Check Weight, Vision).

Procurement Lead for the new Bridgewater, NJ location, sourcing all the contractor services, and technical needs for the project.

Implemented strategy to extend supplier payment days leading to a 7% average increase in working capital days.

Developed, and implemented best practices for using freight forwarders for equipment coming from overseas.

Lead Supplier Relationship Management (SRM) best practices with key vendors.

Global Strategic Category Manager, Nestlé S.A. January 2013 – September 2017

Leading an international cross-functional team (Packaging, Engineering, and Procurement) responsible for delivering the financial targets and sourcing strategy of the global Inks and Coders category (400+ locations).

Developed and implemented a new Total Cost of Ownership approach that enabled 15% savings in Equipment, Consumables, and Parts, on a $50M spend.

Consolidated supplier global base to aggregate spending across suppliers.

Developed total-delivered-cost pricelists for the top-30 markets in the organization.

Technical Strategic Buyer, Nestlé Mexico August 2002 – June 2005

Part of internal, cross-function team within Procurement supporting all technical categories and business functions to discover best practices, drive stakeholder engagement, and ultimately, deliver savings and cash flow.

Main lead for the sourcing, purchasing, and international logistics of major equipment coming from overseas, ensuring timely delivery, and compliance with customs requirements.

First point of contact between the local procurement organization, and the international supplier base.

Transferred to within the organization for two years as an expat, and then signed local contract as part of Nestlé USA.

Global Buyer and Transport Coordinator, Nestec, Switzerland May 2003 – September 2003

Main point of contact for the LATAM procurement organization.

Responsible for the procurement and logistics for equipment, services, and parts for LATAM markets.

Streamlined the internal import/export certificate guidelines to facilitate and expedite the customs process.

Corporate Engineering Project Manager, Nestlé Mexico June 1998 – August 2002

Responsible for the design and implementation of engineering projects for three of Nestlé Mexico’s factories.

Project manager for the upgrading of the chilled water system at the Lagos de Moreno factory, eliminating 90% of the ammonia usage.

Utilities project manager for the relocation of Tamuin’s powdered milk production line to Lagos de Moreno.


ITESM-CEM, B.S. Mechanical & Electrical Engineering, December 1997

Universidad Iberoamericana M.B., December 2011

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