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Marketing Social Media

Singapore, North Region, Singapore
SGD 3,000
October 12, 2018

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+** **** ****


Top performing graduate who completed BA, Communications with Honors. Creative and critical thinker, dependable team player and adept in organizational skills. Highly committed to excellence with ability to manage multiple projects and to consistently meet deadlines. ACADEMICS

Bachelor of Arts in Communications with Honors

University at Buffalo, SIM GE

Aug 2015 – Aug 2018


• GPA 3.83/4

• University Dean's List Fall 2016, Spring 2017 and Spring 2018

• Coursework: Communications in Marketing, Principles of Advertising, Professional Communication, Survey of Mass Communication, and Organizational Communication New South Wales Higher School Certificate

IPEKA International Christian School

Graduated 2014

Jakarta, Indonesia

• ATAR: 95.3/100

• Top scorer in Business Administration, Biology, and Mathematics WORK EXPERIENCES

Account Management Intern

Growth+ PR Agency

Dec 2017 – Feb 2018


• Manage and rebrand 3 accounts by developing key strategies and effective campaigns

• Crafted social media content generating 1000+ views and 10% increase in traffic & reach Article:

• Successfully pitched 5 top influencers for 2 clients' marketing campaign

• Supervised the production of 3 marketing collaterals (brochures, website and logo) from concepts into completions

Goldhill PROJECTS Memorial Center Launch – Life Corp Pte Ltd Growth+ PR Agency

Dec 2017 – Feb 2018


• Conceptualized and led the project launch from brainstorming to completion stage

• Crafted branding angles and public relations campaign in a tight schedule

• Liaised with outsourced designers and media outlets to produce extensive marketing collaterals and media appearance

• Produced client recommendations and creative briefs for logo, brochures and website LeJourney App Launch – Education Portal App

Growth+ PR Agency

Dec 2017 – Feb 2018


• Developed branding themes and identities of a new children’s education portal application

• Identified suitable target market and strategized marketing plans in terms of creative designs (app pages and logo), copywriting and promotional activities

• Pitched relevant famous bloggers to LeJourney for endorsement and launch campaign

• Translated LeJourney’s stories and vision into successful designs and content management by coordinating between clients and designer ORGANIZATIONAL EXPERIENCES

President of Executive Committee

Fellowship of Evangelical Students, Indonesian Ministry Feb – Dec 2017


• Conducted market analysis by developing SWOT analysis

• Designed and implemented strategy and plan objectives that resulted in a 50% increase of membership applications

• Planned and organized events, meetings, and camps

• Coordinated and supervised 5 program executive committees

• Mobilized executive committees to a common vision Head of Welcoming Youth Event

GKY Singapore Church

May – Sep 2016


• Initiated the event, resulting in a 20% increase of youth newcomers

• Directed all phases of the event, from project conception to project closure

• Supervised 15 team members and offered constructive performance feedback

• Coordinated design meetings and decisions across 4 internal departments

• Monitored timelines and flagged potential issues SKILLS

• MS Office: Power point and Word

• Photoshop and Sketch Up

• Languages: Bahasa Indonesia,

English and Chinese

• Creative and critical thinking

• Event and project management

• Dedicated team player

• Enthusiastic and adaptable learner

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