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Marketing Medical

Prospect, Kentucky, United States
January 09, 2019

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Rebecca Miller 502-***-****


***** ******* ****** ****

Louisville, KY 40059

Marketing & Brand Executive Strategist Leader Innovator Producer Director Results Goal driven, Entrepreneurial leader who drives performance and profit through comprehensive improvement strategies. Proven leadership and C-Level Consultant in varied corporations and organizations. Experience in the Global Marketplace. Fortune 500 & Entrepreneurial Experience

Marketing Management, Strategy, Tactics, Performance Training, Presentation Skills, and Implementation Representative Skills & Achievements:

Experienced Professional with over 25 years’ experience in Brand Management, Marketing, Strategic Communications, Project Management, Digital Media, Advertising, Training, and Corporate Cultural Change.

Managed, facilitated and/or assisted in reinventing marketing and communications systems in the Health Care, Financial, Insurance, Transportation, Construction, Manufacturing and the Arts industries

Chaired and served in leadership roles for Quality Steering Teams, Strategy Teams, Marketing, Branding, E-Commerce and New Business Teams for numerous companies

Marketing & Presentation Consultant for Humana Military CEO, Special $7 Billion RFP Project

Led strategic effort and Built million $ virtual world for US military and families

Consultant to C-Level teams for RFP projects, marketing, training, and new strategies

Experienced facilitator with the University of Louisville Delphi Center for Corporate Training; courses include: Projecting Credibility, Conflict Negotiation & Communication, Tactful Conversations, Digital & Email Etiquette, & Presentation Training.

Produced broadcast commercials, magazines, annual reports, TV shows, hundreds of advertisements, digital media, virtual worlds, large and small scale events, and hosted a Corporate Talk Show.

Directed and led fundraising events raising millions of dollars/initiatives for The Fund for the Arts, Kentucky Shakespeare Festival, Bardstown Colonial Days, Humane Society of Oldham County, Family & Children's Place, Louisville Deaf Oral School, and many others.

Co-Created and developed MilitaryConnectOne to assist US military and families

An avid athlete and marathon runner, a gold medalist in distance skating, a former dancer, and a lover of the arts, my passion and drive is evident in all aspects of my life.

Enjoys history, cultural diversity, archery, hiking, humor and international travel. Work Experience

Miller & Associates

Owner, Senior Partner

Louisville, KY

2001 - Present

Founded and operated a global marketing, branding, and virtual world technology group; Key clients include medium size to Fortune 500 firms such as: Humana Military, HMS Global, Live World Media, Harris Revenue Cycle Management Group, Fincanteri Marine Systems, North America, Physicians' Regional Hospital, University of Louisville, Delphi Center for Corporate Training, numerous surgical practices, healthcare organizations, and non for profits.

C-Level Consultant on core messaging, branding, marketing, integrated communications, RFPs, presentations, Virtual technologies and training.

Rebecca Miller

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Rebecca Miller 502-***-**** Work Experience Cont.

American Commercial Lines, Inc. /CSX Corporation

Manager, Community Relations/Marketing

Jeffersonville, IN

1994 –2001

Managed and directed all Corporate Communications and Marketing functions by integrating systems that support the corporate objectives, strategies, and goals. Trained new employees to execute tasks and pay attention to detail to guarantee customer satisfaction.

Developed marketing standards of quality and professionalism throughout the corporation

Assisted in helping surpass Quality Goals consistently over four year period; resulting in $30M savings

Produced new brand and corporate identity and messaging to help secure millions in new business

Successfully created programmatic advertising and communications campaigns to assist company with the lowest safety incident rate in history; resulting in million $ of savings and reductions in personal injury claims

Created national NFL Safety Program and implemented system wide

Directed the corporate wide Communications Audit, enabling company to measure progress in key areas of concentration

Facilitated focus groups to improve overall team relations at all levels of the organization

Principle speech writer for key staff member speeches/presentation to internal audiences, governmental officials, civic, social, fraternal and trade organizations

Created, produced and hosted quarterly News Show, "ACL News Watch" Appointments:

Chairperson, National Waterways Associations-Washington, DC

G & A Process Improvement Team

Chairperson, Quality Steering Team, Publicity & Marketing

Chairperson, Fund for the Arts Campaign


Award of Excellence, Magazines & Newsletters

Best of Show for Recruitment Packages

Superior Award for Video Production

Superior Award for Publication Advertising

Superior Award for Specialty Brochures

Special Recognition, The National Waterways Conference St. Anthony Medical Center/Sister of St. Francis Healthcare Director, Marketing & Communications

Louisville, KY

1988 – 1994

Managed and Directed the Marketing & Communications functions of the medical center including all media relations, employee and board communications, physician relations, Board of Director meetings, promotional events, and advertising.

Spokesperson for the Medical Center

Increased front of mind awareness by implementing creative techniques in marketing and advertising efforts

Created, developed, and implemented marketing for new MRI suite, Skilled Nursing Unit, Angel Care (Sick Child Care), Surgical Innovations, Health & Education Center, and physician relations

Created and developed the largest anniversary celebration in medical marketing history with 12,000 in attendance.

Developed integrated relationships with all subsets of the medical establishment

Improved employee morale, pride and proprietorship via effective internal communications/strategies

Improved hospital relations with medical staff

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Rebecca Miller 502-***-**** Appointments:

Ethics Committee

Mission Effectiveness Team

Patient Survey Task Force

Physician Recruitment/Practice Start Up Team

Chairperson, Renovation/Standardization Team

Crisis Management Task Force

Outstanding Young Women of America


Letter of Commendation from the Board of

Directors(Only one ever given to a staff member)

First Place Medical Promotions/Display

(3 consecutive years) Kentucky Academy of Family


Creative Display Award/Kentucky Medical


Award of Excellence in Creativity for

effectiveness/National Printing Association

Award of Excellence in Creativity/Southeastern

Printing Association

American Red Cross

Director, Marketing & Communications & Public Relations Louisville, KY

1985 – 1988

Managed and Directed the Marketing & Communications functions for the Regional Chapter including all corporate communications: Media relations, employee and board communications, telemarketing, physician relations, Board of Director meetings, promotional events, volunteers, and marketing activities.

Spokesperson for the Regional Chapter

Increased front of mind awareness by integrating communications with the blood center marketing for 64 counties in the region.

Produced the first ever live DONORAMA with live TV/Radio coverage with sponsorship

Wrote and produced the first national materials for AIDS/CPR

Produced and coordinated Annual Meetings with governors, senators, local politicians and national celebrities.

Successfully positioned the Regional Chapter with local and national media Awards:

National Specialty Award for creativity in audience interaction/National Red Cross Convention CLICK HERE FOR VIRTUAL RESUME

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Rebecca Miller 502-***-**** Work Experience Cont.

Gannet Direct Marketing Louisville, KY

Account Executive 1984-1985

Established the direct marketing account executive function as an integrated approach to customer development and cross selling services

Developed a National Rebate Trivia Program with Time Magazine

Initiated the First corporate newsletter and employee communications team

Awarded First New Account Executive for new sales ventures

Planned and developed sales strategies and marketing initiatives with customers Partial List /Chairs and Leadership Roles

Chief Operations Officer, Military Connect One

Kentucky VIP Ambassador, HRH Prince Charles Initiative to Louisville

Chairperson, National Waterways Association, Marketing and Implementation Committee

Chairperson, Quality Committee, Marketing Solutions, ACL/CSX Corporation

Chairperson, New Technologies, Web Development Committee, ACL/CSX Corporation

Chairperson, Night Moves Grand Fundraiser, Louisville Deaf Oral School

Capital Campaign Committee, Family & Children's Place

Board of Directors, Kentucky Shakespeare Festival

Board of Directors, Humane Society of Oldham County

Board of Directors, Countryside Homeowners, President

Board of Directors, Kentuckiana Hemophilia Foundation

Board of Directors, co-founder, Bardstown Colonial Days

Startup gala Board, Barnstable Brown Derby Eve Gala

Co-Chairperson, Louie Awards, Gala committee

Ad-Hoc Consultant, numerous fundraising efforts both locally and nationally 5 P a g e

Rebecca Miller 502-***-**** Skills

Excellent Oral & Written Skills

Highly Proficient in all Microsoft applications

(Word, Excel, Power Point, & Publisher)

Superior Sales & Relationship Building Skills

Outstanding planning, development, &

Project Management

Adobe, and most major computer


Powerful Presentation Skills

Word Press and other Content Management


Creative Content Management


University of Louisville Louisville, KY

Bachelor’s Degree in Advertising & Communications 1984 Minor in Audience Psychology

3 years of consecutive Practicum's in Healthcare Marketing The Grantsmanship Center, Atlanta, GA 1986

Crosby Quality College/CSX 1997

For Full BIO References available upon request.

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