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Manager Marketing

Trenton, Michigan, United States
August 26, 2018

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Michele D. Jackson

***** ******** ****** ***** • Southfield, MI 48034 • 248-***-**** • • MARKETING PROFESSIONAL

Persuasive and passionate marketing leader dedicated to driving results, innovative thinking, and flawless execution. CORE COMPETENCIES

Customer Relationship Management (CRM) • Project Management • Marketing Information Technology • Product/Brand Management • Marketing Communications • Print & POP Development • Advertising/Consumer Research • Visual Merchandising


OneMagnify (formerly Marketing Associates) – Detroit, MI Business Integration Manager, Ford Motor Company Global Data Insights & Analytics (GDI&A) - Intelligent Customer Interactions (ICI)Product Development & Digital Services, Apr 2016 – Current

Led a dynamic and talented development team to optimal product and application delivery; collaborated with business units and project teams to gather requirements, identify project dependencies and problem resolution to create a FordPass campaign mart in a Teradata environment providing efficient access to data necessary to support descriptive analytics and targeted FordPass App messaging/communications using Adobe Campaign and Adobe Experience Manager

Developed use case specifications, user acceptance criteria, managed the project backlog and recordkeeping for all phases of the FordPass and South American application delivery projects

Managed IT Development integration projects for Ford’s Global Marketing Platform (GMP), performed business analysis and project scope technical requirements, tracked project plan documents via Rally, provided coding support to Developers, managed client(s) and vendor(s) integration timelines, assisted in the development of training and materials for CRM Campaign Services Department

Led a team that launched a campaign management platform leveraging South America data sources transformed through a global customer data lake (SCA-C) and connected data tables to IBM Campaign and Ford’s Global Email as a Service (Salesforce) platform to support audience definition and improved CRM/email capabilities BRIGHTWING - Troy, MI

CRM Analyst, Volkswagen Group of America & Canada (Long Term Contract), Jun 2013 – Apr 2016

• Defined project scope and manages the efforts associated with developing CRM marketing campaigns for Volkswagen of America and Canada, consults on data requirements, segmentation and reporting

• Interpreted business requirements for CRM Developers to ensure accurate technical data specifications, compliance with U.S/Canada data pull regulations, target marketing, modeling, testing and reporting

• Collaborated with internal business owners, ad agencies and mail-house vendors to manage creative data field elements, marketing copy, project timeless and campaign execution

• Ensured clients and vendors and internal resources are on-track with their requirements so the project plans remain on-track.

ACXIOM - Detroit, MI

Data Project Manager, CRM - General Motors Account, Aug 2010 - Oct 30, 2012

• Directed website creative development for the launch of CRM Vehicle Purchase Plan (VPP) programs

• Maintained high quality deliverables for email campaigns, direct marketing campaigns, service level agreements (SLA), and retention programs through extensive review processes including analytics and QCs

• Managed project scope, wrote campaign business requirements (BRD) and copy for CRM VPP brochures VERIZON WIRELESS - Southfield, MI

Visual Merchandising Consultant - Midwest Area Marketing & Sales Operations, Oct 2007- Mar 2010

• Maintained Point of Purchase (pop) brand positioning and visual consistency in 33 retail locations

• Developed a merchandising strategic program that increased in store accessory take rate sales by 25% in 2009

• Reorganized internal merchandising audit tracking reports and created an audit store incentive program that improved merchandising mystery shop scores (MMS) by 10% YOY

• Provided strategic merchandising direction, systems training, product launch assistance and store sales flow strategy recommendations to former Alltel Wireless retail stores during the acquisition and conversion to VZW Marketing Communications Consultant - Midwest Area Consumer Marketing, Apr 2002 – Oct 2007

• Created a web-based intranet pop fulfillment portal which increased productivity and decreased budget inefficiencies; yielding a cost savings of over $200,000

• Managed the advertising communication, directed copy for pop/collateral, ensured legal compliance claims and ensured consistent messaging and branding across retail channels Direct Marketing Consultant - Midwest Area Consumer Marketing, Feb 2001 – Apr 2002

• Created and developed targeted monthly marketing direct mail campaigns driving sales/activations through multiple channels, i.e. telesales, direct Stores/kiosks and internet sales by more than 16%

• Measured campaigns, identified trends and analyzed data to drive 2003 25% response rates on DM offers QUAKER OATS COMPANY - Chicago, IL

Senior Assistant Marketing Manager - Quaker Instant Oatmeal Kid Households, Jan 2000 – Oct 2000

• Co-managed a $53 million dollar advertising and marketing (A&M) budget

Managed consumer-marketing activities for Quaker Instant Oatmeal Kid skus; developed print advertising, marketing plans, new targets and new promotions that increased awareness and consumption among kids

• Developed a $4MM defense plan to impede a competitive threat from Malt-O-Meal new instant oatmeal skus and work with agency partners to create a compelling nutrition PR campaign targeted towards Moms

• Managed a cross-functional team that drove A&M budget savings in excess of $1MM in 2000

• Assisted in the development, creation and management of brochures, sales aids, and promotional informational literature for category managers to sell new Quaker Instant Oatmeal Kid skus to accounts CLAIROL CONSUMER PRODUCTS, U.S. Retail Division - Stamford, CT Assistant Product Manager - Herbal Essences New Products Candles & Skin Care, Jan 1999 – Dec 1999

• Co-managed a $19MM national candle product launch exclusively for Wal*Mart. Managed the creative packaging design process, developed and optimized package copy with legal and R&D. Collaborated with the PR Agency to develop a national launch strategy

• Led a sub-team in developing a 1oz trial size sku to support the base business with estimated sales of $2.1MM Assistant Product Manager - Sea Breeze Facial Care, Jan 1999 – Dec 1999

• Co-authored the 2000 Sea Breeze restage marketing plan; determined optimal launch and distribution strategies, pricing analysis and a teen targeted marketing strategy Assistant Product Manager - Hydrience Hair Color, May 1998 – Jan 1999

• Led a cross-functional team to develop a line extension from product identification to execution; analyzed competitive data and color trends via Nielsen data, led package design, created sales materials, developed consumer trial awareness programs, FSI’s and managed a $6.5 MM promotion budget GENERAL MOTORS CORPORATION, Pontiac-GMC Division - Detroit, MI Consumer Research Fieldwork Specialist, Jun 1996 – Apr 1998 Corporate Marketing Group Intern Summer 1995


Team Leader, Chevrolet Customer Assistance Center, Jan 1993 – Aug 1994 Business Analyst, Chevrolet Customer Assistance Center, Sept 1991 – Jan 1993 MBA in Marketing Clark Atlanta University May 1996 B.S. in Marketing Hampton University May 1991

Computer: Microsoft Office Products, SharePoint, Knowledge of CRM applications (IBM Campaign, Adobe Campaign, Adobe Experience Manager), Alteryx

Environment Platforms: Hadoop, DB2, IBM Servers, Teradata, Data Lake

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