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Sales Marketing

Location:
North Miami Beach, Florida, United States
Salary:
120,000
Posted:
August 20, 2018

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Resume:

MICHAEL D. PINE

**** ****** *** • West Palm Beach, FL 33405 • ac6q0k@r.postjobfree.com • 561-***-****

SUMMARY OF QUALIFICATIONS

Over 23 Years of Professional

Sales and Marketing Experience

Generated $500,000+ additional

Revenue from 4 sales channels

Strategic Planning & Market

Research

Slashed expenses by 26%

Managed budgets in

excess of $250,000

Increased brand

awareness by 25%

Event Planning & Promoting

Public Multicultural Relations

Contract Negotiations

Drove companies to #1 market share positions

Social media, SEO, SEM, PPC, CRM & email marketing

Project Leadership

Increased racer entry over 400%

Project Management

PROFESSIONAL EXPERIENCE

VP BUSINESS DEVELOPMENT 2015 to Present

Cinetransformer International – CT Defense

CORE PROFESSIONAL SKILLS UTILIZED: Charged with reporting to the COO while working closely with entire team to develop company infrastructure and go-to-market sales and marketing strategies with an emphasis on growth and change.

Developed new company brand image in less than one year

Planned and managed all marketing and business development functions

Worked with outside partners to ensure global marketing efforts with greatest ROI

Responsible for all government sales and marketing functions

Achieved high level results with government POC’s

Developed and executed companies sales process for a wide range of clients

Created vision and execution for all trade shows and promotions

Initiated new sales channels and government sales program to grow sales

Oversaw outside agencies to ensure consistent strategies with results

Managed all aspects of national trade shows and consumer shows

VP MARKETING AND BUSINESS DEVELOPMENT 2008 to 2014

Kart Parts Depot Motorsports – Apex LLC – Start-Up

CORE PROFESSIONAL SKILLS UTILIZED: Directed vision, strategy, tactics and programs for unique global ecommerce company to create high impact demand and recognition in a $3 billion dollar market.

Achieved top 5 market share position in less then 2 years

Planning and managing all marketing and business development functions

Exceeded the company’s sales, growth, profits and visibility goals

Consistent marketing message and positioning on a world-wide basis

Overseeing strategy for product procurement, distribution sales channels, internet marketing,

search engine optimization/SEO, social media/SMO, web design, development and analysis

CRM.

Managed all aspects of trade shows and consumer shows

NORTH AMERICAN MARKETING MANAGER 2005 to 2008

BitDefender, Security Software, North America

CORE PROFESSIONAL SKILLS UTILIZED: Leadership, collaborating with global teams for all N.A. CRM sales and marketing; exceptional interpersonal communication increasing sales and market share; managed complex projects to the core completion on time within main project’s budgets in excess of $250,000 per project

Positioned company as #1 B2B and B2C solutions provider.

Increased product penetration and prospect levels while slashing expenses by 26%

Generated $500.000+ additional revenue through strengthening channel sales team leveraging

industry contacts

Directed in-house and external resources in product development roadmap to ensure profitability

throughout product lifecycle

Strengthened and maintained competitive edge on new ideas

Leveraged company website with profitable strategies and greater user experience, incorporated

tools and metrics to provide actionable data to sales and marketing teams.

Responsible for international sales conferences and trade shows

NORTH AMERICAN MARKETING MANAGER 2002 to 2005

Siemens Building Technologies, Security Systems, North America

CORE PROFESSIONAL SKILLS UTILIZED: Evaluated and satisfied company’s global needs through client research to determine growth opportunities and effective communication programs. Established internal plan strategies, tested new programs for effectiveness and product performance to increase sales and cost-effectiveness.

Manage all sponsorship activities with Nascar Siemens Racing / Dave Blaney on and offsite

promotional activities

Worked closely with product development teams to exploit growth opportunities through portfolio strategies internally and externally in order to create and approve objectives and tactics

Planning and coordinating go-to-market activities and program planning processes with market research, ensuring collaboration with product development, sales force, Regional Managers, C-Level and brand teams.

Outlined local execution aligned with global brand strategies for existing and new products across North American offices.

Created and managed online strategy, email campaigns, events, trade shows, case studies and data sheets to support product and service launches.

ACCOMPLISHMENTS

Generated over $500 thousand in additional revenue from 4 sales channels

Instrumental in building start-up company to Lead role in 7 online website developments, implementation, multi-variant testing and consulting

Increased brand awareness by 25% for key industrial products

Created and managed SEO, SEM, PPC, SMO and email marketing campaigns for 3 global companies

Responsible for budgets in excess of $250 thousand per project

Achieved front page newsworthy positioning on several occasions

Slashed expenses by 26%; forged sponsorship alliances

Lead and trained PMO team of 12 in global marketing solutions

Evaluated, developed and managed SAS ERP/CRM across 6 countries

Successfully attained, closed and managed high dollar client accounts

EDUCATION AND TRAINING

Cornell University, Area of Study: Project Leadership 2010

Vila Nova University, Project Management, PMP Candidate 2008

Nova Southeastern University, B.S., Area of Study: Business & Marketing 1991

TRAINING, CERTIFICATIONS, AND LICENSES

Project Management, Florida Atlantic University, Boca Raton, FL 2008

Certified Trade Show Marketer, CTSM 1989

Certified Meeting Planner, CMP 1988

ADDITIONAL EXPERIENCE

N.A. Sales and Marketing Manager, PE4Life Washington, D.C. 2001 - 2002

Marketing Manager, Homebanc Mortgage Corp. Deerfield Beach, FL, 1999 - 2001

VP of Sales and Marketing, Showorks Fort Lauderdale, FL, 1987 - 1999

Sergeant, Florida Army National Guard West Palm Beach, FL, 2008 - 2012

Petty Officer, United States Navy West Palm Beach, FL, 2000 - 2004



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