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Design Sales

Peekskill, New York, United States
August 15, 2018

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**/****- ****** ****** *********/Guardian

Present Member Visual Environment Advisory Board, Village of Croton On Hudson

**/****- ****** ******** ******* Analyst/Scrum Product Owner

12/2016 Medidata Solutions, Balance Team, NY, NY

Worked on the Balance team under 6-month contract, renewed 3 times. Balance is a SIMT SaaS running on AWS that provides randomization and supplies management for clinical trials.

SBSA for new functionality for Balance including creation of new standardized randomization

factors, automated subject replacement and adding flexibility to test site configuration

SBSA for report data modeling integration with Data Warehouse

SPO for Balance regarding handling of elevated customer issues

SPO coordinating with biostatisticians

SPO for Backlog maintenance, Sprint Planning, Grooming and Scrums

SPO consulting with UX Design for the next major version of Balance (Pathing, task logic, pattern and asset libraries, responsive design using Bootstrap)

SME for product and UAT testing configuration

10/2013- Senior Business Systems Analyst/Scrum Product Owner

12/2014 Dow Jones & Co., NY, NY

Worked on a project to create a wholly new subscription system for the Wall Street Journal, transforming from an issues-based to time-based, auto-renewal model.

SBSA for PLM, Offer Management, Rules Engine, integration to Billing System, User Accounts and Fulfillment

SBSA for initial data model requirements

SBSA using Domain-Driven requirements modeling

SBSA process design/modeling, integration requirements

SPO for evaluation and selection of the PLM system and Ecommerce system

Project used CQRS with Event Logging, NoSQL DB

02/2013- Vice President Experience Design

10/2013 The Glassbox LLC., NY, NY

Redesigned task flow, screen layouts, iconography and navigation systems

Identified expanded functionalities

Contributed to Product Roadmap

04/2010- Senior Partner/Director Business Analysts

02/2012 OgilvyOne NA, NY, NY

Envisioned, created and managed the standalone Business Analyst practice for the Consulting Group within OgilvyOne North America

Developed Lean, Agile Business Analyst methodologies, processes, deliverables

Introduced analysis and design by sketching

Hands on lead for selected projects (Time Warner Cable, TD Ameritrade, BCBSNC)

06/2008- Senior Partner/Director Interaction Design Group

04/2010 OgilvyOne NY, NY, NY

Created and codirected the Interaction Design Group which encompassed BA, IA, UXD and Visual Designers in an integrate practice

BA for Time Warner Cable Commercial Division Website and Ecommerce

BA for Time Warner Cable Residential Self Service Portal (Account, Billing, Payment, Email, Voicemail and Customer Support

BA for Jackson National Financial Advisor Portal, Book of Business, Portfolio Tools and eForms

04/2002- Senior Partner/Director Information Architecture

06/2008 OgilvyOne NY, NY, NY

Managed and expanded IA Practice separated out BA, IA and UXD disciplines as distinct roles

Updated methodologies, processes and deliverables

Designed and executed PERSONA a fully personalized and dynamically published WCMS for IBM WW

Acquired Scrum Product Owner Certification

Participated in RFIs, RFPs, and Pitches

12/1999- Senior Partner/Assoc. Director Information Architecture

04/2002 OgilvyOne NY, NY, NY

Assisted running IA practice

Led BA/IA/UX work for IBM Account WW

Developed product roadmap for first Object-oriented, template-based, rules-driven, tagged (semantic) content model, personalized and dynamically published WCMS

09/1999- Partner/Senior Information Architect

12/1999 OgilvyOne NY, NY, NY

Dedicated Lead IA for the IBM Global Account

Hands-on for IA, UX Design and BA

Standards development including sitting on IBM Global Personalization Council

Contributing author to IBM WW Web and Application Design Guidelines

03/1992- Senior Consultant, Information Architecture/UX Design

09/1999 Maritz Inc., NY, NY

BA/IA for Nabisco Sales Intranet

BA/Process Analysis and Design for IBM (CRM, OMS)

BA/Consultant/Designer IBM Employee Compensation Calculator

07/1990- Program Manager

03/1992 ETI Sales Inc., Elmsford, NY, NY

PDP-11 and Oracle 5 Admin (SQL, PL/SQL, File Definitions, loading and testing)

Scripts set-ups and testing

01/1983- Manager, Production Services/Exec Producer Special Projects

12/1990 Busch Creative Services, St. Louis, MO

Producer for all Anheuser-Busch National Conventions, Sales Meetings, Trade Shows

Personal Producer for all events for August Busch III (CEO) and Mike Roarty (MVP Marketing)

Designer and General Contractor for Sears Visitor Center and Chicago Experience (Chicago)

Designer of Anheuser-Busch Brewery Tours

Consultant Anheuser-Busch St Louis Visitors Center

Consultant St Louis Science Center

Consultant St Louis Zoo Visitor Center

Producer/Designer McDonnell Douglas Trade Show

Producer Ralston Purina National Sales Meeting

Designed A/V systems for Kingsmill Conference Center


Parsons School of Design, NY, NY

Attended BA Program for Graphic/Communications Arts

Hofstra University, Hempstead, NY

Attended BFA Program Technical Theater Design

Rhode Island School of Design, Providence, RI

Attended MA Architecture Program

Graduated Croton Harmon HS, Croton On Hudson, NY

National Merit Scholarship Semi-Finalist

NYS Regents Full Scholarship


Allstate, American Chemistry Council, American Express Card, American Express Travel, Anheuser-Busch, BCBSNC, BP, CEC, Cisco, Dow Jones & Co, DuPont, Eli Lilly, Goldman Sachs, GSK, IBM Global Services, IBM, Ingersoll-Rand, Jackson National, Marsh & McClellan, McDonnell Douglas, Medidata Solutions LLC, Monsanto, Nabisco, Pfizer, Pharmacia, Ralston Purina, Six Flags Over America, TD Ameritrade, The Glassbox, Time Warner Cable Business, Time Warner Cable Consumer, Woman In Motion


Agriculture, Annuities, Banking, Beverage, Cable TV (MSOs), Chemicals, Clinical Trials, Computer Hardware, Computer Software, Consumer Packaged Goods, Education, Energy, Hospitality, Investments, Information Management, Manufacturing, Not For Profits, Pharmaceuticals, Publishing, Telecommunications, Transportation, Travel


Business Analyst, Business Systems Analyst, Director Business Analysts, Director Information Architecture, Director Interaction Design, Functional Business Analyst, Interaction Designer, Information Architect, IT Business Analyst, Product SME, Scrum Product Owner, Senior Partner, User Experience Designer, VP User Experience


Applications, Automated Form Processing, Bespoke Calculators, Billing Systems, Book of Business, Clinical Trial Subject Randomization System, Clinical Trial Supplies Management System, Collaboration Tools, Collateral Management, Dashboards, Digital Transformation, ECMS, ECommerce, Email Systems, Email Vendor Integration, Exhibits & Installations, Games (Simple), Governance Design, Interactive Experiential Environments, Knowledge Management, Navigation Systems, Offer Management, Offer Presentment, Online Bill Payment, Online Bill Presentment, PLM, Portals, POS Tools, Product Finders, Publishing Systems, Recipe Databases, Rules Engines, Standards Design, Shopping Carts, Solution Finders, Subscription Systems, System Integrations, System Migration, Telecom Switch Configurator, Voicemail Systems, WCMS, Web Applications, Websites, Workflow Tools,


Iconographic Design, Interaction Patterns Design, Interviews, JADs, JRDs, Navigation Design, Personalization Design, Process Analysis, Process Design, Process Reengineering, Product Backlog Management, Product Vision Development, Project Scoping, QA Testing, Requirements Analysis, Requirements Elicitation, Requirements Management, Requirements Planning, Requirements Validation, Requirements Verification, Requirements Writing, Sprint Backlog Management, Sprint Planning, Task Grooming, Task Prioritization, Taxonomic Design, Template Design, Typographical Design, UAT Configuration, Usability Testing, Use Case Analysis, User Research, User Task Identification, User Task Pathing, UX Element Library Design, Wireframing, Workshop Felicitation,


Acceptance Criteria, As Is Analysis, BPM Diagrams, BRDs, Clickable Prototypes, Competitive Analysis, Context, Diagrams, Data Dictionaries, Data Models, Entity Diagrams, Flow Diagrams, FRDs, Functional Specifications, Gantt Charts, Gap Analysis, Gherkin Scenarios, Governance Rules, Heuristic Evaluation, Magic Quadrant Charts, Minimum Marketable Value Analysis, Personas, PRDs, Process Diagrams, Product Backlogs, Product Roadmaps, RACI Charts, Sprint Backlogs, Sprint Tasks, Style Boards, Style Guides, SWOT Analysis, Tagging Schema, Taxonomies, Test Cases, UML Diagrams, Use Case Descriptions, Use Case Diagrams, Use Case Scenarios, User Journeys, User Stories, Wireframes, Workflow Diagrams, Workshop Guides


Agile, DevOps, Iterative, Kanban, SAFe, Scrum, Spiral, Waterfall


Domain-Based, Goal-Based, Lean, Object Oriented Design, Object View Interaction Design (OVID), Outcome-Based, Task-Based, User-Centered,


.NET, AEM, Angular.js, Apache, Bootstrap, CQRS, CSS 3, DBS, Documentum, Dojo, Endeca, ESB, Event Logging, Fatwire,, Gherkin, HTML 5, HTTP, Java, jQueryUI, Lotus Domino, Lucerne, MediaBin, NoSQL, Oauth2, Oracle eCommerce, Oracle RDMS, REST, SAML2, SAP, SFDC, SharePoint, Sitecore, SOA, SOAP, TeamSite, WCAG2, WebSphere, XML


Adobe Acrobat DC, Adobe Analytics, Adobe InDesign, AHA!, AxureRP, Balsamiq, Blueprint, CaseComplete, Confluence, GitHub, Google Analytics, Google Docs, Google Forms, Google Hangouts, Google Sheets, Google Slides, Jira, JustInMind, Lotus 123, Lotus Domino, Lotus Word Pro, MS Excel, MS PowerPoint, MS Project, MS Visio, MS Word, Omnigraffle, Sketch, Slack, Survey Monkey, TidyGherkin, VersionOne, WebEx, Workday, X-Mind


Certified Scrum Product Owner (Lithespeed, 2006)

Certified Lotus Domino Professional (Lotus, 1994)


Method and system for the real-time estimation of insurance premiums without the use of personally identifiable information, generating and presenting a matrix of coverage options, levels and pricing therefrom. (developed as a Work for Hire for Allstate who later patented the application)


ACM (SigAccess, SigChi, SigDocs, SigGraph)



Citizenship: US

Languages: English (Fluent)

Hobbies: Music (classical, bluegrass, jazz, zydeco);

Sailing, Soccer, Reading, Drawing

Contact this candidate