SU YU

*** ********* ****, ********, ** *****

H: 847-***-**** ac6nox@r.postjobfree.com

PROFESSIONAL SUMMARY

Experienced Ecommerce professional with strong leadership and relationship-building skills,

excellent at juggling multiple tasks and working under pressure. Broad industry experience

includes Supply Chain, Finance and Legal.

SKILLS

Google Analytics, Brightedge, IMPACT, Feature Budgeting and finance

Vision, PriceVision/Dynamite Data, CMS (Content Project management

Management System), Adobe, Site Catalyst, Process implementation

Omniture, Adobe Scene 7, Google Analytics, Team leadership

JIRA Ticketing, Domo, Platfora and Business Objects Staff development

WORK HISTORY

SU CHONG YU

SUMMARY

Merchandising and Operations Leader with over 20 years of Retail Management experience focusing on

merchandising, marketing, and financial planning across Omni-Channel formats.

SEARS HOLDING CORP

Director Ecommerce Merchandising & Operations Hoffman Estates, IL June 2017 - Current

Leadership of a team of 8 Merchandising and Content associates.

Responsible for driving Revenue, Profit, Traffic, Conversion, & AOV.

Ownership of Marketing Messaging across various digital media formats.

SEARS HOLDING CORP

Online Divisional Merchandise Manager Hoffman Estates, IL May 2015 - May 2017

Development & Planning of Digital Marketing Plans & User Experience Roadmaps.

Responsible for driving Revenue, GP$, GP rate, Traffic, Conversion, & AOV.

Ownership of Marketing Messaging across various digital media formats.

SEARS HOLDING CORP

Online Senior Merchant Hoffman Estates, IL February 2014 - April 2015

LOGISTICS INTEGRATOR- SEARS HOLDING CORP

Scrum Leader Hoffman Estates, IL June 2003 - May 2004

Collaborated with cross-functional team of Online DMMs.

Responsible for driving Revenue, GP$, GP rate, Traffic, Conversion, & AOV.

Coached and directed direct and indirect reports, Single Point of Contact for Logistics organization.

Drove continuous productivity via process improvement projects.

SEARS HOLDING CORP

Online Merchandising Manager Hoffman Estates, IL January 2012 - January 2014

Growth of Seasonal Kmart Business resulting in 119% gross profit improvement.

Growth of Seasonal Sears & Marketplace business resulting in 31% YOY income growth.

Led Deal Heist team to achieve 145% of 2013 plan sales of 2.5M.

SEARS HOLDING CORP

Inventory Manager Hoffman Estates, IL September 2008 - December 2011

Managed 2009 Toy Early Read project that resulted in 500K margin improvement.

Piloted Daptive Project Management Tool Toys.

Piloted IPOW assortment planning tool.

RADIO FLYER INC

Senior Operation's Leader Chicago, IL May 2007 - September 2008

Helped develop, document, and execute KPI metrics for Radio Flyer.

Built new Supplier partnerships and managed existing relationships.

Responsible for Cost Savings Initiatives that resulted in a savings of $100K in 2008.

SEARS HOLDING CORP

Inventory Manager Hoffman Estates, IL March 2006 - April 2007

Developed Inventory Buy Strategies for key months and promotions.

Managed and Trained 3 Salaried Associates.

Responsible for managing the Financial Plan of a 200 million dollar business.

BENCH & STATIONARY POWER TOOLS

Associate Buyer May 2004 - March 2006

Assisted in the development and execution of Go to Market strategies.

Managed the buying process for accessories line of merchandise.

Monthly Financial Planning and Marketing responsibility.

Customer service - from both an internal and external perspective.

SEARS HOLDING CORP

Content Manager Hoffman Estates, IL January 2003 - June 2003

Worked with Subject Matter Experts to gather existing content for training.

Developed and helped implement training documents and Facilitator led sessions.

SEARS HOLDING CORP

Certification and Training Manager Hoffman Estates, IL August 2002 - January 2003

Developed and implemented Certification Exams for Replenishment Organization.

Managed and developed a Training Coordinator and a Training Specialist.

SEARS HOLDING CORP

Vendor Performance Manager Hoffman Estates, IL March 2000 - August 2002

Improved Vendor Compliance through process improvement and mediation.

Helped initiate new Vendor Compliance process for Strategic Vendors.

SEARS HOLDING CORP

Merchandise Analyst Hoffman Estates, IL January 1997 - February 2000

Finalist 2000 Sears Chairman's Team Award.

Helped launch the Table Top department.

Developed a systems training manual for the field organization.

Sales Manager April 1995 - December 1996

Oversaw daily operations including payroll, visual presentation and replenishment.

Managed over 10 part-time and two full time associates.

Achieved 110% of sales goal for 1996 in both departments.

EDUCATION

BACHELOR OF ARTS Public Policy, Government

College of William and Mary

Williamsburg, Virginia May 1994

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