SU YU
*** ********* ****, ********, ** *****
H: 847-***-**** *********@*****.***
PROFESSIONAL SUMMARY
Experienced Ecommerce professional with strong leadership and relationship-building skills,
excellent at juggling multiple tasks and working under pressure. Broad industry experience
includes Supply Chain, Finance and Legal.
SKILLS
Google Analytics, Brightedge, IMPACT, Feature Budgeting and finance
Vision, PriceVision/Dynamite Data, CMS (Content Project management
Management System), Adobe, Site Catalyst, Process implementation
Omniture, Adobe Scene 7, Google Analytics, Team leadership
JIRA Ticketing, Domo, Platfora and Business Objects Staff development
WORK HISTORY
SU CHONG YU
SUMMARY
Merchandising and Operations Leader with over 20 years of Retail Management experience focusing on
merchandising, marketing, and financial planning across Omni-Channel formats.
SEARS HOLDING CORP
Director Ecommerce Merchandising & Operations Hoffman Estates, IL June 2017 - Current
Leadership of a team of 8 Merchandising and Content associates.
Responsible for driving Revenue, Profit, Traffic, Conversion, & AOV.
Ownership of Marketing Messaging across various digital media formats.
SEARS HOLDING CORP
Online Divisional Merchandise Manager Hoffman Estates, IL May 2015 - May 2017
Development & Planning of Digital Marketing Plans & User Experience Roadmaps.
Responsible for driving Revenue, GP$, GP rate, Traffic, Conversion, & AOV.
Ownership of Marketing Messaging across various digital media formats.
SEARS HOLDING CORP
Online Senior Merchant Hoffman Estates, IL February 2014 - April 2015
LOGISTICS INTEGRATOR- SEARS HOLDING CORP
Scrum Leader Hoffman Estates, IL June 2003 - May 2004
Collaborated with cross-functional team of Online DMMs.
Responsible for driving Revenue, GP$, GP rate, Traffic, Conversion, & AOV.
Coached and directed direct and indirect reports, Single Point of Contact for Logistics organization.
Drove continuous productivity via process improvement projects.
SEARS HOLDING CORP
Online Merchandising Manager Hoffman Estates, IL January 2012 - January 2014
Growth of Seasonal Kmart Business resulting in 119% gross profit improvement.
Growth of Seasonal Sears & Marketplace business resulting in 31% YOY income growth.
Led Deal Heist team to achieve 145% of 2013 plan sales of 2.5M.
SEARS HOLDING CORP
Inventory Manager Hoffman Estates, IL September 2008 - December 2011
Managed 2009 Toy Early Read project that resulted in 500K margin improvement.
Piloted Daptive Project Management Tool Toys.
Piloted IPOW assortment planning tool.
RADIO FLYER INC
Senior Operation's Leader Chicago, IL May 2007 - September 2008
Helped develop, document, and execute KPI metrics for Radio Flyer.
Built new Supplier partnerships and managed existing relationships.
Responsible for Cost Savings Initiatives that resulted in a savings of $100K in 2008.
SEARS HOLDING CORP
Inventory Manager Hoffman Estates, IL March 2006 - April 2007
Developed Inventory Buy Strategies for key months and promotions.
Managed and Trained 3 Salaried Associates.
Responsible for managing the Financial Plan of a 200 million dollar business.
BENCH & STATIONARY POWER TOOLS
Associate Buyer May 2004 - March 2006
Assisted in the development and execution of Go to Market strategies.
Managed the buying process for accessories line of merchandise.
Monthly Financial Planning and Marketing responsibility.
Customer service - from both an internal and external perspective.
SEARS HOLDING CORP
Content Manager Hoffman Estates, IL January 2003 - June 2003
Worked with Subject Matter Experts to gather existing content for training.
Developed and helped implement training documents and Facilitator led sessions.
SEARS HOLDING CORP
Certification and Training Manager Hoffman Estates, IL August 2002 - January 2003
Developed and implemented Certification Exams for Replenishment Organization.
Managed and developed a Training Coordinator and a Training Specialist.
SEARS HOLDING CORP
Vendor Performance Manager Hoffman Estates, IL March 2000 - August 2002
Improved Vendor Compliance through process improvement and mediation.
Helped initiate new Vendor Compliance process for Strategic Vendors.
SEARS HOLDING CORP
Merchandise Analyst Hoffman Estates, IL January 1997 - February 2000
Finalist 2000 Sears Chairman's Team Award.
Helped launch the Table Top department.
Developed a systems training manual for the field organization.
Sales Manager April 1995 - December 1996
Oversaw daily operations including payroll, visual presentation and replenishment.
Managed over 10 part-time and two full time associates.
Achieved 110% of sales goal for 1996 in both departments.
EDUCATION
BACHELOR OF ARTS Public Policy, Government
College of William and Mary
Williamsburg, Virginia May 1994