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VP Marketing & Strategy

Location:
Natick, Massachusetts, United States
Salary:
>= $210K
Posted:
August 13, 2018

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Resume:

Professional Experience

INTERVALZERO & KINGSTAR, Waltham, MA 2015 - Present

Vice President Marketing & Strategy

• Part of the executive management leadership team that defines and executes the corporate direction and vision.

• Built and run the entire global marketing team, operations and strategic initiatives in NA, EMEA and APAC for software motion control and real-time operating systems in robotics and semiconductors on a $1M budget to fulfill $10M in revenue growth.

• Develop and execute on brand, awareness, messaging, positioning, digital marketing, campaign programs, enablement, content creation, PR, demand and lead generation, competitive analysis and social media.

• Define and lead all global product launches (KINGSTAR Soft Motion Platform in Feb 16’) and serve as chief evangelist, thought leader and spokesperson.

• Provide a collaborative and cohesive company culture that fosters team building and executes on ideas.

KONY INC, Orlando, FL 2012 - 2015

Sr. Director Product Marketing & Strategy

• Led a team to provide go-to market strategy, messaging/positioning, sales enablement, content creation, competitive analysis, PR and analyst relations for entire end-to-end mobile technology platform.

• Led all product launches: Cloud Platform (PaaS) in Oct 2013, Mobile Backend-As-A-Service (MobileFabric) in August 2014, Visualizer and App Foundation in Oct 2014.

• Evangelist and mobile industry thought leader to extend core messaging through such delivery mechanisms as speaker engagements, press releases, webinars, PR interviews, social media and blogs.

• Impact product strategy by working with product managers, customers and prospects to define roadmap.

REED ELSEVIER – CELL PRESS, Cambridge, MA 2011 - 2012

Manager of Strategy & Innovation

• Directed 5 product managers to design and implement technical innovations projects from scientific mobile apps to web search engines and web stores that generated a $1M in revenue.

• Developed a 5-year corporate strategy plan to implement processes and procedures that improve operational efficiency and proficiency, provide added value to the holding company, reinforce and extend the core competency of high quality scientific content, establish company culture and extend Cell Press’s brand.

VERIVO SOFTWARE, Waltham, MA 2009 - 2011

Product Manager / Sales Engineer

• Designed and implemented UI/UX and backend features that enhance the mobile app development product suite

• Responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product requirements, defining the product vision, and working closely with engineering and sales.

• Worked in conjunction with sales team as technical expert and product advocate for mobile applications.

PROCTER & GAMBLE, Cincinnati, OH Fall 2008

Consultant (Babson MBA - Management Consulting Field Experience)

• Developed trend and business analysis that reveals potential products and services where P&G’s high profile battery brand could aid in reducing power consumption and facilitate participation in alternative energy sources.

MILLENNIAL MEDIA, Cambridge, MA Summer 2008

Product Management Intern

• Created product specifications of feature components that enhance the capabilities of mobile phone search.

VERIVO SOFTWARE, Waltham, MA 2004 - 2007

Senior Implementation Lead

• Managed client service and customer support department to deliver mobile applications that enable financial services to extend critical business data from enterprise systems to mobile devices.

• Served as project lead for several mobile application product implementations, with such prominent financial institutions as American Express, Blackrock, Credit Suisse Asset Management, Legg Mason and Wachovia.

DELOITTE, Boston, MA 2002 - 2004

Systems Analyst

• Managed QA department on an IBM DB2 data warehouse engagement that reconciled several legacy systems for a telecommunications organization.

• Implemented a data crosswalk that allowed for the sharing of worker training data between two public sector organizations by managing a team of developers throughout entire project lifecycle

Education

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA 2007-2009

Masters of Business Administration, Global Management Concentration, May 2009.

CARNEGIE MELLON UNIVERSITY, Pittsburgh, PA 1997-2001

B.S. in Information Decision Systems, B.B.A, May 2001.

SKILLS & INTERESTS

Technology: Cloud Solutions (PaaS, MBaaS, SaaS), SQL, Oracle, SAP, ASP, HTML, C++, Visual Basic

Software: MS Office Applications, MS SQL Server, MS Access, SQL Plus, Toad

Languages: Fluent in Bengali and proficient in French



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