Vice President of Events

LYDIA KAY HALL

**** *********** **. 817-***-****

Fort Worth, TX 76137 **********@*****.***

EVENT PLANNING, COORDINATION & PRODUCTION

Highly accomplished event and program planning specialist with over 25+ years of expertise managing diverse projects from conception to completion and leading teams to produce flawless results. Analytical, organized and goal oriented with acute attention to detail and the bottom line. Decisive with sound judgment derived from knowledge and experience. Applies leadership with a team focus. Enthusiastic, articulate, resourceful planner who employs established community and industry relationships to ensure all tasks are completed exactly in accordance with the highest quality standards.

AREAS OF EXPERTISE

Marketing & Public Relations Budget Forecast and Enforcement Process Improvement Collaboration Strategic Planning Quality Assurance Leadership & Training Post Program Assessments Logistics/Deadlines Relationship Building Vendor & Contract Negotiations Project Management PROFESSIONAL EXPERIENCE

VICE PRESIDENT OF EVENTS AND PROGRAMS 02/2015-Present Fort Worth Chamber of Commerce, Fort Worth, TX

Record of Progressive Advancement 07/2000-2/2015

• Hired in 2000 as Manager of Area Councils and promoted to Manager of Business Services within 4 months.

• Advanced to Director of Business Services (2002) and to Senior Director of Program & Events (2005). Planning and Project Management

• Plans, orchestrates, oversees, monitors, and provides comprehensive management for an average of 30 diverse events per year, ranging in size from 50-person meetings to conferences and major lunch events for over 1500 individuals and tradeshow for over 5,000.

• Plans and manages all aspects of each event including site selection, décor, menu, set up, logistics, program content, agendas, speakers, audio visual, collateral print materials, food and beverage, logistics, trade shows, event metrics and measurement.

• Directs and oversees team implementation of 120 annual intra-Chamber Special Group Engagement events: workshops, regular and annual meetings, for Area Council, Women’s Insight Network, Vision Fort Worth, Small Business Council.

• Coordinates planning and logistics for Chamber Governmental Affairs trips in Austin, TX and Washington DC.

• Highly adept at remote troubleshooting and contingency planning.

• Collaborates efforts with external special interest groups to plan and execute marketing strategies, and public relations events.

Strategic Planning and Growth

• Successfully develops new contacts, events, and program content to further the mission and vision of the Fort Worth Chamber of Commerce.

• Researches past best practices, explores trends, and adapts new ideas; authorizes incentive programs to improve event marketing, increase membership and member participation.

• Achieved growth in participation at the State of the City event by over 300% from 2003 to 2018.

• Attained 100% increase in Small Business of the Year nominations and applications between 2008 to 2018.

• Implemented measurable action items for Area Council board meetings; increased participation at Area Council luncheons and board meetings; increased “Women’s Challenge 100” participation by 50%.

• Created and implemented post program assessment questionnaires; performs research, tracks demographics and measures metrics to grow the Chamber’s community reach. Leadership & Training

• Interviews, hires, trains, leads, manages, and evaluates two Direct Report staff, including the Director of Special Interest Group Engagement, Manager of Programs & Events and one intern; trains teams to succeed through

“owning their process”.

• Combines effective on the job training and oversight with leadership by example to implement all policies and procedures; achieves a high level of staff retention. Budget Forecasting and Enforcement

• Develops strategic budget plans, aligns resources, maintains and reconciles detailed budgets for each event, activity, and program; directs budget enforcements and assessment for all events.

• Negotiates all contracts including hotels, vendors, caterers, rentals, AV services, florists; submits and reviews RFPs; verifies and reconciles all invoices; resolves discrepancies.

• Consistently meets or exceeds working expense metrics within budget performance.

• Exceeded net revenue budget by 32% for Golf Classic; improved departmental budget bottom line by 37.5%.

• Implemented process improvements by creating and applying budget models and event checklist/worksheets for each event to systematize planning, achieve quality assurance, and conduct post program assessments. Quality Assurance

• Leverages long term relationships and contacts to achieve quality assurance in services and referrals and to expedite successful issue resolution.

• Achieves quality assurance by clearly articulating directions and expectations, closely monitoring results. Marketing and Public Relations

• Created and provided promotional materials for Chamber newsletter and outside marketing sources. MANAGER OF ADVERTISING AND PROMOTION

FORT WORTH OUTLET SQUARE, FORT WORTH, TX (TANDY/RADIOSHACK) 07/1998-03/2000

• Developed and implemented annual planning and budgets for advertising and promotions.

• Increased seasonal mall receipts by 18%.

• Developed and implemented comprehensive event planning, created and maintained reciprocal market and advertising programs with local organizations and businesses.

• Created marketing campaign themes and concepts, collaborated in creative development, purchased all media, implemented the campaigns, and executed post campaign analysis.

• Assisted in development of publications, marketing and PR campaigns for Metroplex Cable Operators. REGIONAL MARKETING AND PUBLIC RELATIONS COORDINATOR ARLINGTON TELECABLE CORP/TCI OF ARLINGTON, PLANO & RICHARDSON 02/1991-10/1996

• Recipient of six Texas Cable and Telecommunications Association awards for excellence in public relations.

• Directed and oversaw marketing, PR, media planning, all local corporate campaigns; placed advertising.

• Served as local contact for all cable programmers and vendors; produced and published quarterly newsletter. EDUCATION & TECHNICAL SKILLS

Bachelor of Business Administration - Marketing

University of Texas at Arlington, Arlington, TX

Continuing Education:

“Continuous Improvement” (C.I.) facilitator and team leader FastTrac Entrepreneurial Graduate

Software proficiency: MS Word, Excel, PowerPoint, Publisher ChamberMaster Database VOLUNTEER SERVICE & AFFILIATIONS

Leadership Fort Worth – Class of 2006

American Chamber of Commerce Executive (ACCE) Member Junior Achievement – Marketing Advisory Committee and classroom volunteer Fort Worth ISD – TEAM Fort Worth Team Captain and volunteer mentor for 4th and 5th graders Miss Texas Organization – Board of Directors & Vice President Miss Texas Scholarship Pageant Associate Director Tarrant County AIDS Outreach Center – Board of Directors Women in Cable DFW – Board of Directors

Tarrant County Home Builders Association – Women in Building Lydia Kay Hall 817-***-**** **********@*****.*** Page 2

Contact this candidate