SAU-KING CHAN
** ***** ****** **********, ** ****0 617-***-**** ********@*****.***
PROFILE
Results-oriented financial analyst with rare 360º insight into the top 13th retail bank, from corporate planning to business intelligence to product marketing. Trusted advisor to senior managers and business line managers.
WORK EXPERIENCE
Citizens Financial Group, Dedham, MA November 1996 – Present
Marketing Campaign Manager (Credit Card, Mortgage and Business Banking) – 11/15-Present
Managing/executing $5mm+ marketing campaigns that increased brand recognition and sales
Designed new Small Business Community Champion Award program, executed and launched in multiple channels (digital, social, in-branch merchandising and direct marketing), with 876 entrants
Led a team to initiate credit card acquisition direct mail program for cross selling and prospecting
Budget Management Manager – (6/11 – 11/15)
Managed marketing budget of $100mm+ and led a team of three financial analysts
Established policies and procedures to manage end-to-end payment process to increase efficiency
Acted as trusted advisor on $70mm+ advertising budget for the Chief Marketing Officer (CMO)
Presented annual budget and cost cut recommendations to CMO, CFO and Head of Consumer Bank
Business Intelligence – Campaign & Product Reporting (3/05 –6/11)
Supported fee re-pricing initiatives, marketing campaigns and new product launches including brainstorming, financial sizing, pro-forma development and post-mortem analysis
Managed weekly and monthly product management reporting including non-checking deposits, consumer checking, business banking and home lending products
Oversaw four analysts to standardize campaign assessment and reporting
Co-led the development, implementation, and execution of the Marketing Management Development Program
Citizens Bank of Massachusetts (CBM) Finance – Corporate Planning II (11/96 – 3/05)
Performed profitability analyses and financial reporting for CBM and Retail Banking
Created and delivered timely internal management reporting on month end results
Coordinated budget and forecasting process by collecting input and studying trends
Created model to distribute Ex$el (branch commission) goals from state level to regions level
Performed variance analysis for income and expense items and evaluated cost saving projects
Trusted advisor to line of business managers and bank president
Fleet Financial Group, (acquired by Bank of America in 2004) Providence, RI July 1992 – November 1996
Financial Analyst for Financial Information Systems, Corporate Banking, Middle Market & Asset Based Lending, Corporate Restructure (4/94 – 11/96), Financial Management Training Program (7/92 – 4/94)
Evaluated and researched the bank’s chart of accounts for account standardization projects
Worked with multiple business lines on month-end reporting, forecasts and budget development
Designed and tracked savings ideas (Fleet Focus), resulting in 60% savings
EDUCATION
Boston College, Bachelor of Science: Accounting & Management Information Systems May 1992
ADDITIONAL INFORMATION
Skills: Essbase, Oracle, Microsoft Office
Awards: selected for management coaching, selected for Babson Leadership Development Program, Community Credo Awards
Languages: Fluent in three Chinese dialects (Cantonese, Mandarin, and Fukienese)
Organizations: Founder and board member of Asian Women Connections and Gund Kwok Asian Women Lion and Dragon Dance Troupe