Harshita Singh

Salesforce/Marketing Cloud Developer/Admin

Email: ac6clc@r.postjobfree.com

Phone: 860-***-****

SUMMARY

Techno-functional CRM professional with 8+ years of experience in IT Industry including 4+ years as Salesforce Administrator and Developer in large user base CRM implementations on Sales Cloud, Marketing Cloud and Force.com, along with AppExchange applications, including SAP.

Experienced in Analysis, Design, Development, Salesforce.com setup, Configuration, Customization, Administration, Data Migration, Testing and application Support across various industry verticals.

Expertise in Marketing Cloud Admin with Extensive experience in Journey creation and management, Automation studio, & Content Builder.

Experienced with Test-Driven, Agile, Scrum, Spiral and Waterfall Development with strong understanding on both technical and functional aspects of Salesforce.com and have deep understanding of its underlying principles of SAAS and Cloud Computing.

Well-versed in analyzing functional CRM business process which includes: Campaign Management, Lead Management, Opportunity Management, and Role Hierarchy in a multi-tier environment.

Experienced in Object Oriented Languages like Apex and Web technologies like HTML, XML, CSS3, VBScript, Angular Js and JavaScript and databases such as MS SQL Server.

Experienced in Data Migration, Synchronization, Data-Modeling, Data Extraction, Transformation, Data Loading, Scheduling, Monitoring, and Reporting using ETL tools like Apex Data Loader, IBM Data Stage, Relational Junction.

Hands on experience of Salesforce Web Services API like REST and SOAP.

Significant experience in issue resolution, client communication and reporting.

Experience in creating user training manuals, and conducted user training sessions.

Quick learner, self-motivated team player with good interpersonal & communication skills.

Environment: SalesForce.com CRM Application Platform including SAP, Sales Cloud, Marketing Cloud 2.0, AMP Scripts, Apex Language, Visual Force, Lightning Compatible Visualforce pages, Lightning components, Workflow & Approvals, Reports, Service Cloud, SQL Server, Salesforce Lightning Design System HTML, JavaScript, Custom Objects, Tabs, Workflows, Email Alerts, Messaging, Dashboards, Reports, Eclipse, Sandbox, Production environment, SSO, Sfd2sfdc.

WORK EXPERIENCE

Bank of America, Texas, USA Oct 2016 - Present

Salesforce/Marketing Cloud Admin/Developer

Responsibilities:

Designed and developed solutions based on business requirements in Force.com platform for highly dynamic agile environment.

Developed and implemented journeys to execute complex business marketing campaign rules.

Managed Marketing Cloud instance in Bank of America having over 100 MM synchronized customer data set.

Ensured the maintenance of customer privacy choices for all Marketing outbound messages.

Created Automation studio jobs to pull customers and other CRM data to evaluate customers and enroll them in appropriate Journey/Campaigns.

Implemented Air Traffic control in Sales Cloud to ensure right message with appropriate priority goes out to customers.

Created a Custom Email UI on Sales cloud to allow users to send personalized on-Demand and bulk emails to customers.

Managed Marketing email templates in Marketing Cloud using Content Builder and Classic Email functionality.

Created Synchronized Data Extensions in Marketing Cloud.

Designed and created data model in Marketing Cloud to allow validations in Journeys.

Lead engagements with business partners at different levels to analyze and understand requirements and recommending solutions.

Interpreted business requirements into SFDC/Marketing cloud system functionality. Identify, evaluate, test and deploy solutions that are cost-effective and meet business requirements.

Generated several Reports and Report folders to support managers to better utilize Salesforce as a sales tool and organized various Reports for different user profiles based on the needs of the organization.

Presented successful business demos, scope negotiations, and conducted design review sessions and solution walkthroughs.

Assisted in the on-boarding and training of new Salesforce.com users.

Performed day to day administrative tasks and addressing production support issues (unlocking / re-setting passwords, modifying data, and creating ad hoc reports).

Created Approval Processes and Email Templates, Letterheads in HTML and Visual Force.

Packaged and Deployed customizations from Sandbox to other environments using Change sets.

Performed unit testing using Test Classes, Test Methods and sandbox testing best practices.

Employed Data Loader to read, extract, and load data from CSV files.

Skilled in email coding and production. Rectified front-end issues and cross browser issues.

Acting as the Release Lead, taking care of the Releases Process end to end and make sure every month deployment happens smoothly.

Queried Salesforce database with SOQL, and SOSL queries available in Force.com platform.

Installed Managed Packages, Assigned Package Licenses to users and Created Permission sets, Assigned Home Page Layouts for Users.

Environment: Saleforce.com, Marketing Cloud 2.0, Force.com, Visual Force Pages, Controllers, Apex, Data Loader, AMPscripts, Eclipse IDE, HTML, CSS, XML, JSON, Agile, Git, GitHub, Sandbox, Automation Studio, Journey Builder, Triggered Sends, Amp Script.

CCSU, School of Engineering, Connecticut, USA Sep 2015 - Sep 2016

Graduate Assistant

Responsibilities:

Performed administrative tasks including preparing Power Point presentations.

Assisted in troubleshooting on lab computers.

Assisted professors in lectures notes preparation related to computer networking and software lifecycle.

Monitor examination room.

Facilitate with projects and serve on short-term college project teams.

Spectra Systech Pvt Ltd., MP, India June 2012 - June 2015

Salesforce Developer/Business Analyst

Responsibilities:

Gathered and documented complex business requirements.

Prepared & presented business modeling, data modeling (ER Diagrams), Screen Prototype using Visio.

Conducted GAP Analysis and enhanced business process by integration.

Created BRD documents for the developers. Worked with offshore team in elucidating the design documents.

Executed POC in case of complex requirements to provide accurate estimates and provided alternate solution for cases with technical challenges/constraints.

Prepared object modeling (use case) to develop business architecture for rapid and controlled Application development.

Lead the UAT with the Business users, and gathering feedback and providing the same to the Development team.

Experienced in designing, developing and data modeling of the application and ensured that they are within the Salesforce governor limits.

Created documentations that will be used by the team for better understanding of Salesforce.com.

Created custom objects, Custom Fields, Validation Rules, Formula fields and Workflows.

Defined Lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Developed reports, dashboards, and processes to continuously monitor data quality and integrity.

Maintained and tracked configuration across multiple Salesforce environments.

Deployed using Force.com IDE for sandbox to production environments.

Created technical and functional design documents as per business requirement.

Developed a new schema to better satisfy the needs of the business users.

Provided support for salesforce.com maintenance and administration services including periodic data cleansing, custom objects, workflow, campaign management and triggers.

Created Tableau dashboards with combination charts for clear understanding.

Created complex reports using table calculations and Tableau predefined functions for developing reports.

Configured Salesforce Automation (SFA) for Campaign management, Opportunity Management, Account and Contact Management, and Data Quality Management.

Developed various Visual Force Pages, Apex Triggers to include extra functionality and wrote Apex Classes and Controller to provide functionality to the visual pages.

Queried Salesforce Database with SOQL & SOSL queries available in Force.Com platform.

Performed Sales Cloud configurations and used its features such as Lead Management, Email Integrations, Sales Forecasting, and Wave analytics.

Created Apex web services which are consumed by backend systems using Oauth.

Used the Change Sets, ANT for code deployment between the Sandbox and Production environments for final implementations and prepared Deployment documents.

Provided support ongoing salesforce.com maintenance and administration services including periodic data cleansing, custom objects, workflow, campaign management and triggers.

Environment: Apex Language, Visual force pages, Triggers, Apex Data Loader, Workflow, Reports and Dashboards, Approval Process, Security Settings, SOSL, SOQL, Ant, Chatter, Change Sets, Sandbox, SQL, Microsoft Excel.

Spectra Systech Pvt. Ltd., MP, India Jan 2010 - May 2012

Human Resource Manager/ SAP HR Consultant

Responsibilities:

Gathered business requirements and translated into functional specifications and detailed test plans.

Produced weekly reports for the project manager showing progress against outstanding mile-stones, status, resource requirements, issues, risks and dependencies.

Partnered with managers to develop both short and long-term staffing plans. Managed regional headcount projections.

Analyze and modify compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements.

Developed and maintained a human resources system that meets top management information needs.

Coordinated with client for giving acceptable solutions to problems, queries raised by client within predefined stringent time limit and giving solution to users.

Provided appropriate customer support on functional issues encountered in production system.

Maintained complete data of total SR’s and Tickets and its assignment.

Handled troubleshooting of the tickets on OM, PA and Time Management according to the SLA requirements.

Carried out knowledge transfer to the client in the form of documentation on need basis of clients.

Environment: Windows, Microsoft Excel 2010, Microsoft PowerPoint 2010, SAP Version 6.0.

Offbeat Info Tech, MP, India June 2008 - Dec 2009

Human Resource Manager

Responsibilities:

Conducted extensive analysis on existing HR policies and developed a plan to update all policies and services.

Developed standardized organizational model to clarify roles and responsibilities.

Collaborated with IT, to program and design comprehensive applicant tracking system to integrate with current HRIS.

Oversaw internal audits.

Expanded internal training initiatives to contain supervision and leadership programs, including performance evaluation improvement.

Denovo Consultancy, MP, India June 2007- May 2008

Human Resource Executive

Responsibilities:

Gathered HR requirements from clients to incorporate feasible solutions.

Managed Advertising and Marketing needs to acquire new clients.

Sourced relevant CV’s for positions, candidate screening and interviewing.

Maintained set revenue target.

Re-marketed deceased/in-active clients, negotiating feasible solutions with terms and conditions of either party’s.

Successfully implemented HR programs that ensured consistency throughout the department and provided managers with critical tools to enhance productivity.

EDUCATION

Central Connecticut State University CT, USA May 2017 (GPA: 3.6)

MS in Computer Information Technology (CS)

Course work: Data Structures and Algorithms, Java, Database System & Applications (SQL), Software Engineering, CCNA Networking Technologies, Computer Security and Management Information System.

Oriental College of Management M.P, India May 2007 (GPA: 3.6)

Master of Business Administration

Barkatullah University M.P, India May 2005 (GPA: 3.5)

Bachelor’s degree in Commerce

CERTIFICATION

Certified Salesforce Platform Developer 1

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