Financial Analyst Sales

LIYING CHENG

******@********.*** 917-***-****

EDUCATION

COLUMBIA UNIVERSITY, New York, NY May 2019

Master of Public Administration, 3.65 GPA

Concentration: International Economic Policy and Management Concentration

Course work Machine Learning For The Social Sciences (Python)

NEW YORK UNIVERSITY, New York, NY

Master of Science in Integrated Marketing, 3.56 GPA August 2017

Concentration: Digital Marketing& Marketing Analytics(A/B Testing)

Chartered Financial Analyst (CFA) Exam Level 1 Passed

OHIO UNIVERSITY, Athens, OH May 2015

Bachelor of Finance, 3.72 GPA

Course work: Mathematics and Statistics

• Team leader of Ohio University Business Cluster Program

• Outstanding Student in the 2013 Google Science Fair

WORK EXPERIENCE

IXL Center, New York, NY 5/18 – Now

Innovation Consulting Intern- IXL innovation Olympics

• Performed $50K budget analysis to prepare the firm’s semi-annual budget and financial forecast

• Deepened connection with target audience through a balanced media activation to increase client’s loyalty and sales

• Enriched knowledge of business innovation and its application by deeply examining models of IXL Olympics clients.

• Reviewed operational records and reports to project sales and determine profitability for the next financial season

DEUTSCHE BANK BEIJING BRANCH, Beijing, China 8/16 – 5/17

Business Analyst

• Processed a $15M short-term finance deal and created an analysis report based on relevant data search

• Allocated and sorted data for manufacturing industries and used regression models to forecast trends

• Provided public and private banking service to Fortune 500 companies and individual customers

• Enhanced relationships with external clients and within the Finance team by creating group activities

ATHENA’S TREASURE, New York, NY 1/16 – 5/16

Marketing Intern - Amazon Advertisement Project

• Researched advertising activities and keywords utilizing software such as SAS, STATA and SPSS that resulted in significant increase of sponsorship, while reducing monthly cost from 30% to 18% in two months

• Analyzed calculation method used to determine Amazon’s SEO ranking to improve the company’s organic product search mechanism

• Coordinated with SEO Manager to support SEO goals and implement SEO strategy.

• Assisted synergistic function departments in completing Amazon analysis and summary tables

LEADERSHIP ACTIVITIES

NEW YORK UNIVERSITY STUDENT ASSOCIATION, New York, NY 8/15 – 12/15

Publicity Director

• Managed a team of three in performing public relations service for a club of nearly 400 members

• Communicated with local community leaders in carrying out community service projects in order to improve awareness

of environmental protection and sustainable development

• Directed club publicity events, such as celebration of the Dragon Boat Festival, featuring over 100 participants

• Revised the club’s bylaws to enhance centralization and unification of the club culture amongst team members

ADDITIONAL SKILLS

Computer Skills: Advanced Excel, Python, SPSS, SEO, Word, PowerPoint, A/B Testing,Google analytics, Google AdWords Languages: Mandarin (Native) and English (Fluent) Hobbies: Painting, Web Design

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