Lani Rose Ault

Beverly Hills, Ca ***** • Phone: 310-***-**** • ac69yi@r.postjobfree.com

Senior/Head Swimwear & Intimate Apparel Designer

Branded & Private Label

Fashion forward designer, highly regarded for understanding how to flatter the female form and what women want in swimwear, from beach goddess, to festival ready, to glam. Successful in creating unique designs that capitalize on an irrefutable eye for color, love of prints, and style. Excels in providing creative, art, and technical direction. A pattern making guru, with true understanding of construction and silhouettes. Skilled in relationship building, communications, and presentations to key decision makers. Provide broad expertise in:

Fabric & Sample Development Trend Research Draping Flat Pattern Making Fit Sessions Approvals

Sourcing Vendor Management Garment Construction Illustration Flat Sketching

Styling Creative Art Direction Social Media Mood & Line Boards PR

Experience

Lee+Lani Swimwear, Los Angeles, CA Apr. 2009- Present

Branded and private label swimwear company (www.leeandlani.com)

Head Swimwear Designer/Owner

• Established a new high-end swimwear line in leading specialty stores and boutiques, including Urban Outfitters, Revolve, Nasty Gal, Aisos, Swimwear World, Free People, Dolls Kill, Diana Beachwear, bikini.com, Planet Blue, SBE, and others. Managed social media, PR and marketing, produced and directed shoots.

• Worked closely with buyers and designers to create private label programs from concept through production (Nasty Gal, Revolve, Urban Outfitters, Forever 21, Pac Sun, Free People, LNA Clothing, etc.).

• Recognized as a leader, innovator, and trendsetter for swim and intimates by leading fashion publications, including WWD, WGSN, California Apparel News, Refinery 29, and Who What Wear.

• Interviewed by major publishers and trend forecasters, including Sports Illustrated, Cosmo, Harper’s Bazaar, V Mag, Maxim, Teen Vogue, ID Magazine, and Fashion 1 TV.

• Collaborated with Tylynn Nguyen to create her new line, including base styles that defined her classically beautiful line inspired by the sensual power of the female mind; assisted with the brand launch.

• Developed and manage relationships with fabric mills, swimwear fabric vendors, cutting and dye houses, print makers, detail sewers, factory and production managers, graders, and marker makers. Approve lab dips, changes, and corrections.

• Research trends and design concepts in the US and Europe; attend trade shows (Swim Collective, Hammock Miami, Coterie LA & NY, Axis Paris and NYC, Mercedes Benz Fashion Week, etc.).

Margaret Maldonado, Los Angeles, CA May 2008 – Feb. 2009

High profile fashion entrepreneur

Assistant Lingerie Designer, L’Agence

• Worked closely with owner and designer Margaret Maldonado to develop a new high-end line.

• Liaised with factories and mills on sample development, changes, and approvals.

Assistant Stylist, Maldonado Agency

• Combined distinctive features of clothing and accessories to create specific aesthetics that characterized clients’ individual persona and style.

Education

FASHION INSTITUTE OF DESIGN & MERCHANDISING (FIDM), Los Angeles, CA

Associate of Arts, Fashion Design, 2008

Computer Skills: Excel, Illustrator, CAD

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