Heena Virjee

CREATIVE DESIGN • BRAND MANAGMENT • PROJECT & EVENT MANAGEMENT

Heena Virjee

404-***-****

HeenaVirjee.com • ac69a5@r.postjobfree.com

Professional Summary

A creative professional who is a conceptual and strategic thinker with a wide range of design capabilities including a solid understand- ing of branding, graphics, multimedia, web, interactivity and video. With robust capability to brainstorm and develop actionable plans I have the ability to meet tight timelines, along with a keen understanding of sensibility for color, typography and layout. I can work independently and/or collaboratively, manage a team of individual contributors, as well as manage multiple projects simultaneously.

• 15+ years of visual design experience: Graphic, Illustration, Photography & Multimedia

• 5+ years of brand creation and management

• 3+ years of program management experience

• Creative marketing professional with demonstrated record of achievement

• Global experience with Danish and North American backgrounds with fluency in English, Danish and Hindi Experience

Verifone – Atlanta, GA

Visual Design Manager February 2015 – September 2018

• Accountable for all visual design and concept of high-quality deliverables across all modules for the Verifone Academy

• Translated information into ideas and produced creative solutions to meet requirements connected to a learning platform

• Managed all aspect of the website from design to the course structure

• Managed the creative process of:

o Course development, layout and design of storyboards o Research and data collection

o Worked collaboratively with instructional designer, marketing teams and product manager for accuracy on material

• Created multimedia teaser for launch of website and new products

• Conducted professional product photo shoots for marketing initiatives Global Brand Manager

• Planned, strategies and executed marketing creative designs to establish and maintain brand presence in the market

• Developed brand architectures and governance, along with brand standards and guidelines

• Managed the Data Asset Management Systems (DAM)

• Launched brand initiatives such as corporate template, brand photography, annual marketing brand campaign

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

• Brand advocate for the values, with the brand always in mind. Managed integrations of campaigns with brand consistency

• Managed a 500K+ budget for all marketing initiatives Advanced Distributor Products – Atlanta, GA March 2007 – February 2015 Marketing Program Manager

• Started at the company as a Marketing Specialist and progressed into the Marketing Program Manager role

• Designed and maintained all marketing collateral such as product brochures and support materials, including managing profes- sional photo shoots for all marketing initiatives

• Re-designed a cohesive ADP brand across all business units

• Worked with cross functional teams, such as engineering and product manager to design marketing literature including com- parison matrix against competing products to help promote a stronger annual product launch

• Provided marketing strategies while participated in product development, evaluations, and product launches

• Program Manager for 2011-2014 Exclusive Customer Invitational annual meeting / New Product Launch o Managed a $350K - $500K budget including venue selection/booking, contract and vendor management o Full event planning and execution including managing logistics, general sessions, break-out sessions, meals, and team building activities

o Meeting layout including general session stage and all break-room layouts o Marketing materials including stage and room designs, banners, invitations, etc.

• Project Manager assistant for 2008-2011 Exclusive Customer Invitational annual meeting / New Product Launch o Worked closely with the Product Manager to assist with contracts and supported the budget o Worked with leadership to be groomed into taking over the role of program manager for customer event

• Designed marketing programs such as co-op programs and online merchandising to maximize product success

• Managed print and fulfillment company to have print literature available at low cost for all sales representatives

• Managed web presence and perform system maintenances (graphics, design, layout, customer support, etc.) Heena Virjee

CREATIVE DESIGN • BRAND MANAGMENT • PROJECT & EVENT MANAGEMENT Heena Virjee

404-***-****

HeenaVirjee.com • ac69a5@r.postjobfree.com

Taime Consulting – Atlanta, GA February 2005 – March 2007 Freelance Graphics Design

• Provided customized solutions through a wide range of graphic design software such as Adobe Photoshop and Illustrator

• Produced marketing materials and webpage designs, including ads, brochures, business cards and letterhead templates

• Ensured superior client satisfaction while providing consultative future growth opportunities and strategies to customers such as Home Depot, Versatile Collection, GA Auto Gallery, Legacy Property Group Ismaili Institute – Atlanta, GA July 2005 – July 2008 Graphics Team lead – Volunteer/Community Service

• Manage a team of 5 graphic designers

• Efficiently assigned project roles to individual designers based on skill level

• Prepared marketing materials for various programs such as flyers, brochures, posters and banners

• Creating training material and conducting a training class for Adobe Photoshop Argos Marketing – Atlanta, GA November 2005 – March 2007 Senior Graphic Designer

• Assisted Art Director with Data and Image acquisitions for catalogs

• Created InDesign catalogs using a streamlined workflow with Acrobat and InDesign plug-ins

• Utilized Photoshop extensively to create client-specific outputs

• Coordinated with JavaScript programmers and Access databases to prepare PDF catalogs for programming

• Managed all technical aspects of printing

• Supported large clients such as Delta, Target and Blue Cross Blue Shield EngineGrafix – Atlanta, GA March 2004 – November 2005 Graphics Designer

• Created InDesign print pages for Flash based Digital Library

• Managed furniture catalog creation, including borderless printing and binding per clients requirements

• Communicated with the client to gather information for specific catalogs

• Enhanced and maintained the intranet website as needed Software Skills (on MAC and PC platforms)

Adobe Creative Suites: Photoshop, Lightroom, InDesign, Illustrator, Acrobat, Dreamweaver, After Effect, Premier Pro Microsoft: Word, Excel, PowerPoint, FrontPage and Access Education

American InterContinental University, Atlanta, GA: BA- Fine Arts, Visual Communication January 2004 Copenhagen Technical School, Frederiksberg, Denmark: Web Design & 3D Design December 2001 Julius Thomsens Plads, Frederiksberg, Denmark: High school June 2000 Awards

• Presidents Award for managing the merger of two training websites – Jun 2018

• Company Award for managing customer specific branded marketing collateral – February 2011

• Company Award for managing branding changeover of all product brochures – February 2010

• Outstanding Student Award – June 2004

• Dean’s list – October 2003

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