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Sales Marketing

Doha, Doha, Qatar
September 29, 2018

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John Jeffrey De Leon


Date of Birth : September 11, 1985

Address :Villa 13 Al Bellawr St. Gharafa, Doha, Qatar

Mobile No. : +974-********

Email Add :


Versatile and creative individual who has extensive hands-on experience in developing, delivering and communicating visual concept and strategies, aimed at promoting retail brands. First-hand experience in liaising with buying, designing and marketing teams to create effective themes and plans.


Promotion and Marketing

Display sourcing

Floor plans

Visual displays

“Window-shop” capitalization



School: Holy Cross College 1998-2002

Address: Sta. Rosa, Nueva Ecija


Course: Bachelor of Science in Industrial Technology 2002-2003

Major in Electronics

School: Nueva Ecija University of Science and Technology

Address: Cabanatuan City. Nueva Ecija

Course: Bachelor of Science in Business Administration 2003-2004

Major in Management

School: Nueva Ecija University of Science and Technology

Address: Cabanatuan City. Nueva Ecija

Course: Bachelor of Science in Commerce 2003-2005

Major in Accountancy

School: Araullo University

Address: Cabanatuan City. Nueva Ecija


Position: Visual Merchandiser

Company: Apparel Group Qatar (New Yorker & Cool Club)

Address: Doha Festival City, Doha, Qatar

Date: March 02, 2017 up to present

Job Description/Duties and Responsibilities:

Analyze the need for visual merchandising by looking through the details of each product that the company sells.

Communicate the standards of the product displays such as floor sets, table top display, chair wall sequences and signage placements to merchandising personnel.

Design window and internal displays based on specific themes and promotional trends.

Dress mannequins and use appropriate lighting to display merchandise in best possible presentation.

Provide sales staff with information with information and training on how to maintain promotional displays.

Position: Visual Merchandiser

Company: Landmark Group of Company, LLC (Babyshop)

Address: Al Ain, Abu Dhabi, United Arab Emirates

Date: April 21, 2015 to February 15, 2017

Job Description/Duties and Responsibilities:

Created research reports and discussed opportunities with supervisor.

Provided support to each promotional activity by assisting in creating and implementing visual merchandising strategies.

Dressed mannequins according to themes and colors being followed for each merchandising campaign.

Implementing set up and maintaining fixtures such as props and detailed displays.

Integrate brand images in visual presentations throughout the stores.

Provided support to each promotional activity by creating and implementing visual merchandising strategies.

Ensure replenishment of fast-selling items.

Position: Visual Merchandiser/ Sales Associate

Company: Nesk Group of Trading Projects (Okaidi)

Address: Jeddah, Kingdom of Saudi Arabia

Date: September 12, 2012 to March 21, 2014

Job Description/Duties and Responsibilities:

Coordinate with Merchandising Coordinator about the merchandise format.

Build visual libraries of studio conditions and execution of visual directives.

Set up and maintain fixtures and props in a appealing manner.

Innovate and implement seasonal merchandising presentations.

Install graphics and signage and dismantle displays after promotions periods end.

Ensure replenishment of fast-selling items.

Sales Assistant

Direct customers throughout the store or the specific area the customer requests.

Find out the specific needs of each customer that enters the store.

Give accurate and current information about the product for all inquiries; if the correct information is not at hand, do everything possible to provide an answer before the customer leave the store.

Increase the customer base by adding new customers to the mailing list.

Check stock daily to ensure that all products are adequately stocked and available for customers.

All folded merchandise must be neatly folded and arranged in the correct order.

Position: Sales Clerk

Company: New Top Enterprises

Address: Sta. Rosa, Nueva Ecija Philippines

Date: March 15, 2010 – March 15, 2011

Job Description/Duties and Responsibilities:

Assist the Marketing Supervisor in store display and marketing campaigns to boost sales.

Provide accurate information and/or clarification to customers’ inquiries.

Perform other work related activities aimed at achieving the sales target of the store.

Promote up selling productsand new items must be recorded the bar code, item description, selling price and supervise if all store information are the same in record book.

Assist in researching, selecting, ordering and marketing merchandise and develop promotional materials.

Position: Sales Clerk

Company: Bench

Address: NE Pacific Mall, Cabanatuan City, Nueva Ecija Philippines

Date: January 30, 2007 – January 30, 2010

Job Description/Duties and Responsibilities:

Conduct sales of merchandise to the general public, clients and visitors involving retail financial transactions (cash,checks and/or credits cards)

Spoke to customers when handling errors occurred.

Promote store products to encourage the customers to purchase store items.

Assist in maintaining and reconciling inventory, cash and sales receipts, determining effective pricing strategies, preparing daily deposits, financial statements and other routine reports as required.


Knowledge of basic office, e-mail software and internet application skills.

Well-versed in oral and written English and Filipino and basic Arabic language.

Reading interesting books, singing and cooking.

Sales, Merchandising and Marketing.

Contact this candidate