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Manager Marketing

Location:
Hermosa Beach, California, United States
Salary:
negotiable
Posted:
September 20, 2018

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Resume:

Matthew Peloquin

Phone: +1-310-***-****

Email: ac6389@r.postjobfree.com

Online: http://MattPeloquin.com/resume

OVERVIEW:

Digital Media Strategist with over 15 years experience in online marketing, seeking full-time, part-time, or contracting employment. Since 2007, I’ve worked as a full-time or part-time contractor for B2B & B2C clients and advertising agencies, successfully creating marketing policies which increased sales by as much as 500% through ROI optimization and increased brand awareness. My skills include business model evaluations to improve online profitability as well as SEM and PLA services ranging from high-level strategy to day-to-day operations of copy writing, keyword expansion and campaign optimization. I also specialize in Social Media Marketing, Affiliate Marketing and SEO. I have solid relationships with vendors Google, Bing and Facebook and when working for advertising agencies, I focus on new business development to help build new revenue sources.

MARKET EXPERIENCE:

United States, United Kingdom, Ireland, Canada, Australia, Germany, France, China, Japan, Korea, Argentina, Mexico, Chile, Austria, Czech Republic, Norway, Sweden, Finland, Iceland, Denmark, Netherlands, Greece, Israel, Croatia, Hungary, Serbia, Singapore, Malaysia, Thailand, New Zealand, Morocco, United Arab Emirates

WORK HISTORY:

Performance Marketing Manager (US, Ireland, ROW, Argentina, Singapore)

Norwegian

Barcelona, Spain

Aug 2015 - Jan 2018

* Increased US paid search ROI by over 150% Y/Y

* Performance marketing management for US, IE, AR, ROW, SG markets

* Management of performance marketing channels of Paid Search, Retargeting and Metasearch on Kayak, Skyscanner and Google Flights

Manager, Search Engine Marketing

Fearless Media

New York, NY

Nov 2015 - Jan 2018

* Department Management of Paid Search, Google Display Network, YouTube, Apple Search, Amazon AMS, Google UAC marketing channels

* Clients include Bethesda Softworks, 2K, Epic Games and Gearbox video game titles including award-winning titles Fallout 4, Dishonored 2, DOOM, Civilization VI, Fallout Shelter (mobile), Elder Scrolls, Skyrim, Quake Champions, Bulletstorm

Digital Media Strategist

Clear Stage

Jan 1998 - Present

* My own consulting practice, where I manage business development, account management and all strategic functions for clients requiring search engine marketing, social media marketing or general online marketing services.

* Engagements include full-time client contract work, consultation for advertising agencies and white label SEM sub-contractor services.

* From 2010-Present, principal of Menu Mix Marketing, providing social media management, reputation management, search engine marketing, online marketing & consulting services for clients in the food & restaurant industry.

PUBLIC AFFAIRS: DDC Advocacy, Southern Strategy Group, American Bureau of Shipping, Alliance for Main Street Fairness, American Petroleum Institute, American Beverage Association, Private Equity Growth Capital Council, Workforce Fairness Institute, Solar Secrets

HOME & OFFICE RETAIL: Staples

MEN’S & WOMEN'S RETAIL: Fossil, Skagen, American Apparel, Cole Haan, Talbots, ApartStyle, Sassoon, Curves, Piperlime, Fossil, Skagen

CHILDREN'S RETAIL: Toys R Us, Babies R Us, Meijer, Diapers.com

HOMES SERVICES: JK Moving, Reliant Energy, DS Waters, BidMyCleaning

HOMES: Pardee Homes, Bozzuto, Brookfield Homes, Eya, NuLook

FOOD: Nestle, Chili's, Jack in the Box, Marble Slab, Great American Cookie, Fazoli's, Taste of Orange County, Marble Slab Creamery, Great American Cookie

EDUCATION: University of Phoenix, University of Cincinnati, Stevenson University

HEALTH: University of Maryland Medical Center, Evariant, Blue Cross of California, Prostate Cancer Foundation, Powerbar, Curves, HCPlive, Eye Care Centers of America, Capital Vein

FINANCIAL: Convergent Wealth, Anybill, Ameriquest, Commercial Bank of New York, Credentity, ThinkCreditReports,

AUTOMOTIVE: Capital One Auto Finance, Autobytel, TrueCar, CarSmart, Car.com, Autoweb, Autosite, VA Tire

COMMUNICATIONS: Hawaiian Telecom

SOFTWARE: Guidance Software, Astaro, PodKeeper

VIDEO GAME INDUSTRY: Bethesda Softworks, 2K Games, Epic Games, Gearbox Software

ENTERTAINMENT: PBS, PBS Kids, WGBH, Design Squad, Peep and the Big Wide World, Plum Landing, CinemaNow

TRAVEL: Norwegian Air, Hawaii Visitor & Convention Bureau, OC Tourism

AGENCIES: Fearless Media, MGH, Born Group, Pod1, Group FMG, Adchemy, iProspect, O'Grady Meyers, Ovative Group, TribalDDB, Liquid Designers, Grafik, Compass Knowledge, Again, Apollo Interactive. Gaia Group, Masterworks

Paid Media Strategist

Born Group

New York City, New York

Mar 2014 to Feb 2015

* Served as Paid Media and Search Engine Marketing Manager in a contractor/consultant role for the New York digital agency.

* Planned and executed PPC campaigns, including account setup, strategy development, organization, and management.

* Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete.

* Manage day to day communication with client when needed, for all things paid search and display including best practices, presentation decks and assisting with strategy plans.

* Monitored PPC and display trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.

* Proactively researched campaign issues and formulate actionable solutions based off findings.

Digital Strategist

WGBH

Boston, MA

Oct 2014 – Mar 2015

* Provided consultation services as a contractor for the Boston, MA based television network for (3) PBS Kids brands.

* Audit and analysis of all social media channels for (3) PBS Kids brands to assess what needs to be improved and what is working.

* Audit and analysis of websites for (3) PBS Kids brands, providing recommendations for each.

* Created plan of action for each of the (3) brands to optimize engagement and increase online traffic.

* Created automation system for easily sharing social media posts across specifically chosen channels.

Manager, Search Engine Marketing Client Services

Adchemy

San Francisco, CA

May 2012 to June 2013

* Served as Search Engine Marketing Consultant within the Agency Relations & Client Services department.

* Executed analysis on search performance to get actionable conclusions and strategic direction.

* Implemented campaign launch tasks and QA checks.

* Assisted in campaign launch integration testing.

* Oversaw execution of day-to-day IntentMap optimizations such as keyword expansions, ad copy optimization, ad grouping methodologies.

* Drove advanced ad hoc optimizations leading to campaign and partnership success.

* Built relationships with agencies for managed categories.

Manager, Search Engine Marketing

American Apparel

Los Angeles, CA

June 2009 to March 2010

* Working as a consultant, managed all areas of search engine marketing campaigns in the United States, UK, Canada, Australia, Germany, France, Japan and Korea.

* Maximized a $50,000 monthly budget to generate over $500,000 per month in revenue.

Director, Search Engine Marketing

TrueCar

Santa Monica, CA

Dec 2005 to Jan 2007

* Authored business and technical requirement documents for search marketing technology tools.

* Produced dynamic landing pages, creative production tools for local user targeting, cross-website product up-sale portals.

* Managed external relationships with lead buyers, helping to negotiate the best prices for purchased leads,

* Targeted new partnerships to further monetize all conversions while also serving as product manager for Amazon Car Buying program

* Reported to the COO on all areas of lead acquisition and referral

* Sites managed included: Zag.com, SimpleCarQuote.com, JoinDriveOne.com

Manager, Search Engine Marketing

Autobytel Inc.

Irvine, CA

Jan 2005 to Dec 2005

* Increased Search Marketing ROI by 100% (approximately $200K monthly) within first 3 months

* Collaboration with business development team to devise strategies for CPA partnerships.

* Developed creative copy, keyword lists, implemented search strategies and analysis of search marketing campaigns.

* Created technical and business requirement documents for website revisions and enhancements to in-house bid manager system “Black Condor”

* Sites managed included: Autobytel.com, Autosite.com, Autoweb.com, Car.com, CarSmart.com, OnlyAutos.com

Manager, Search Engine Marketing

Tribal DDB

Los Angeles, CA

Aug 2004 to Jan 2005

* SEM Manager for the first Search Engine Marketing department within the global agency DDB.

* Developed creative, keyword lists, implemented search strategies and all analysis of search marketing campaigns.

* New Business Development to devise strategies to best obtain new clientele.

* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence.

Clients included: Ameriquest, eHarmony, Water.com, Hawaiian Telecom, Hawaii Visitors Convention Bureau, CinemaNow

Manager, Search Engine Marketing

Apollo Interactive

Los Angeles, CA

Oct 2003 to Aug 2004

* First SEM manager for the Los Angeles agency, devising all paid & organic search strategies and analysis for clientele.

* Assisted in new business development to devise strategies to best obtain new clientele

* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence

Clients included: University of Phoenix, Blue Cross of California, Chilis, Jack in the Box, Curves International, Pardee Homes, Eye Care Centers of America, Fazoli's, North American Travel Journalists Association, Reliant Energy

Manager, Search Engine & Online Marketing

Sophos (formerly Astaro)

Boston, MA

Mar 2003 to Oct 2003

* Managed paid and organic search for enterprise antivirus software company.

* Negotiated contracts with partners Tucows and CNet, design/tracking of corporate newsletters via ExactTarget.

* SEO rank improvement from >100 to 1st page for over 20 desired keywords

* Development of syndicated materials such as RSS and .JS feeds to provide free content which added a new inbound link to Astaro.

Manager, Online Marketing & Web Development

CitySchemes

Boston, MA

Mar 2002 to Mar 2003

* Revised company business model to stimulate ecommerce profitability as well as design and administration of all web properties.

* Managed all email & online marketing including SEO rank increase for keyword “contemporary furniture” into Google top 20.

* Targeted and weighed economical options for various third-party services such as email clients & web servers and negotiated contracts.

* Construction of internal sales tools such as the Product Image Library and Web Information Guide to aid all store location personnel.

Owner & Editor

CollegeSportsInfo.com

Jan 2000 to Present

* Owner of college sports website, negotiating contracts with various advertisers, providing radio & media interviews, consultant for developing other sports related websites

Manager, Online Marketing & Web Production

Commercial Bank of New York

New York, NY

Jan 2000 to Jan 2002

* Managed all areas of online marketing, web design, corporate intranet development, SEO, while coordinating marketing & print advertising.

* Worked with various 3rd party companies, maintaining company ebanking software.

* Training of all new customers while providing Customer & Technical support for all user technical/customer inquiries.

Client Services Associate & Production Coordinator

Clear Channel

Princeton, NJ

Sep 1998 to Nov 1999

* Client support for Smooth Jazz Network TM Program Directors & Consultants.

* Organized & scheduled production for all Broadcast Architecture Mix MasterTM reports.

* Performed all video editing for Focus Group videos.

* Developed cross-corporation extranet for client data sharing, maintenance of Company website, IT trouble-shooting development.

Copy Editor

The Editor & Publisher Company

New York, NY

Sep 1997 to Sep 1998

* Editor of the 1998 E&P Journalism and Fellowships Guide.

* Copy edited material for E&P Market Guide, E&P Directory of Syndicate Services.

Director of Radio Promotions

FiftyFifty Music Record Label

New York, NY

Sep 1997 to Sep 1998

* Responsible for all decisions of radio promotion, promoting 20+ artists.

* Arranged press & radio interviews for touring artists.

* Wrote & designed all press materials & trade journal ads.

Administrative Research Assistant

University of Massachusetts Psychology Dept. for Susan Whitbourne, Ph.D.

Amherst, MA

Sep 1996 to May 1997

* Handled multiple projects involving extensive research in a timely manner.

* Directed laboratory staff of (7) research assistants.

* Devised approaches for data coding of survey responses, while trouble shooting all computer problems.

* Assisted with experimental and bibliographical research for textbook publication, Psychology and Aging.

Radio Promotions Assistant

WJLK FM/AM Nassua Broadcasting

Ocean, NJ

May 1996 - Sep 1996

* Strengthened skills in promotional work and research participation, while adding to professional understandings in such areas as advertising revenue and radio sales; attendance at all station meetings.

* Remote location set-ups/ promotion work at such sights as AVP Volleyball Tournament, Belmar, NJ.

On-Air Talent and Producer

WMUA-FM

Amherst, MA

Jan 1994 - Sep 1996

* Member of 1000 watt FM station, broadcasting across Western MA.; Sports Department

* Duties include production and interview work for such programs as first ever collegiate water polo broadcast.

* Weekly sports news writing, broadcasts, and AP Wire service use.

* Color commentary for nationally ranked men's and women's basketball programs.

* Underwriting work to raise money for station budget.

CERTIFICATIONS:

* Marin Account Administration

* Marin Campaign Management

* Marin Reporting

* Marin Search

* Marin Welcome

* HIPAA Privacy and Security Certification

* Bing Ads Accredited Professional

* Google Ads Fundamentals

* Google Ads Display Certification

* Google Ads Mobile Certification

* Google Ads Search Certification

* Google Shopping Certification

* Google Ads Video Certification

* Google Mobile Sites Certification

* Google Digital Sales Certification

* Google Analytics Individual Qualification

SKILLS:

Digital Marketing

Performance Marketing

Customer Acquisition

Conversion Rate Optimization

Lead Generation

Display Advertising

SEM / PPC & SEO

DoubleClick

Marin Software Certified

Google Adwords

Amazon AMS

Google Shopping

Google Display Network

YouTube Ads

Keyword Research

Kenshoo

Copywriting

SaaS

Building SEM departments

Multivariate and A/B Testing

User Experience

CMS Ecommerce Platforms

Content Development

Product Management

Google Analytics 360

Datorama

Coremetrics & Omniture

iPredictus

Penetrace

comScore & Neilsen

Pathmatics

Adroll

Google Tag Manager

Adform, Sizmek & Versa

iActivate

DS Inventory Management

Landing Page Optimization

Unbounce

Mobile Marketing:

Apple Search, Google UAC, AppsFlyer

Social Media Marketing

Facebook Ads Manager

Web & Graphic Design

Adobe Photoshop

HTML & Javascript

Sales team collaboration

Website Development Wordpress

Product Management

Infographics & White papers

Affiliate Marketing

Impact Radius

Channable

Metasearch:

Google Flights, Skyscanner, Kayak, Momondo

OTHER INTERESTS:

Owner of: FoodSherpas.com, SubwayMapShirts.com, Confident Canine (animal rescue volunteer work)

EDUCATION:

University of Massachusetts, Amherst, MA

Bachelor's Degree: Psychology

Sep 1993 to May 1997

University of Massachusetts, Amherst, MA

Bachelor's Degree: Communications

Sep 1993 to May 1997

University of Massachusetts, Amherst, MA

Minor: Sociology

Sep 1993 to May 1997

ASSOCIATIONS:

Organization Of Search Engine Optimization Professionals

SEOby

SEOpros.org

Internet Society International Webmasters Association

Web Design & Developers Association

International Web Developers Network

Committee of Concerned Journalists

Boston Interactive Media Association



Contact this candidate