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Account Executive Sales

Naperville, Illinois, United States
September 14, 2018

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Perry Edward Perez

*** ****** *****, #***. **********, IL 60563 708-***-****

Successful prospector, relationship builder,

Creative marketing/ Advertising ideas and revenue generator

• Successful client prospector, relationship builder, revenue generator, creative marketing strategies and revenue generator with retail, non-profit, corporate and recruitment marketing.

• Achieved success utilizing appropriate local, regional and national media outlets.


• Newspaper, radio, digital and direct mail. • Serviced non-profit, 3pl, B2B, B2C, corporate, small business and nonprofit sectors. • Creative writing skills, account management, project management, media marketing, creative strategies

and team management. Salesforce, • Arbitron, Scarborough, Nielsen, TAB, ABC, and SRDS.


• Sky Advertising Chicago – Successfully acquired accounts, serviced clients and created successful image

building strategies. Utilized traditional and digital media marketing strategies.

• Chicago Sun-Times - Achieved 11% increase in 1999 with $6.1 million gross, and in 2000 achieved $7.5 million gross. Ranked #1 in revenue and client acquisition.

Professional Experience

Account Executive

JOURNAL & TOPICS NEWSPAPERS November, 2017 March, 2018 (4 months)

• Targeted Elk Grove Village retail, restaurants, entertainment, auto repair and groceries.

• Prospected Elk Grove Village Industrial Park for 3pl, industrial, manufacturing, advertising within Elk Grove Business Journal.

•Created successful marketing campaigns.

•Average monthly revenue per month was $45,000.

Account Executive

VAL-PAK OF CHICAGOLAND May, 2017 November, 2017 (6 months)

•Sold direct mail advertising and digital solutions within Naperville, Il territory.

•Consulting, creative marketing concepts, proofing and provided proof of performance to all advertising clients.

•Exceeded revenue and sales goals.

Sales Executive

KOVAS COMMUNICATIONS August, 2015 July, 2016 (11 months)

•North suburban Chicago Class B AM radio station with talk radio format.

• Sold radio advertising, digital and brokered time slots.

• Conceived successful radio marketing campaigns for furniture, automotive, retail and dining/entertainment businesses.

•Ranked # 1 in sales revenue for 4 consecutive months.

Digital Marketing Specialist

SHAW MEDIA April July, 2015 (3 months)

•Training focused on Google, rich media, mobile friendly websites, sponsored content, SEO/SEM, retargeting,

impressions, PlanitSave (think Groupon), content creation; social media management, marketing and text/email management

•Targeted retail, service, professional, automotive and B2B.

• Exceeded revenue goals throughout brief tenure.

Account Executive

PROFESSIONAL DIVERSITY NETWORK May, 2013 March, 2015 (22 months)

• Websites were designed to assist with compliance of OFCCP hiring regulations.

• Acquired Fortune 1000 companies, non-profits, healthcare, manufacturing, 3PL, and education and healthcare


•Target users are LGBTQ, Veteran, Disabled, and African American, Asian, and Hispanic job seekers.

•Ranked #2 in revenue for 10 months.

Account Executive

SKY ADVERTISING - CHICAGO May, 2004 April, 2013 (9 years, 11 months)

•Cultivated professional relationships with human resource directors and department managers.

•Clientele consisted of healthcare, 3pl, IT, non-profit and manufacturing in Illinois, Wisconsin, Indiana and Michigan.

•Cultivated professional relationships with human resource directors and department managers.

•Assisted clients with appropriate niche media options, marketing and multi-channel graphic exhibit solutions.

•Led new business initiatives resulting in client acquisition and revenue.

Advertising Consultant

MIDWEST SUBURBAN NEWSPAPERS - CHICAGO SUN-TIMES December, 2001 April, 2004 (2 years 4 months) •Serviced retail, automotive sales and repair, grocery and classified advertising within Harvey and Markham.

• Created a monthly ad campaign to promote retailers within the Roseland Community Retail Association.

• Sales and marketing responsibilities increased to include classified auto, real estate and recruitment advertising in 2003

which resulted in average additional monthly revenue of $39,000.

Account Executive

CHICAGO SUN-TIMES March, 1999 November, 2001 (2 years 8 months)

•Sold and coordinated classified recruitment display and line ads from top tier recruitment advertising agencies.

•Responsibilities include ``top of mind'' communication sales efforts, ad agency visits, presentations, resolve billing issues and coordinating camera-ready materials.

•Achieved 18% increase in gross revenue in 1999 with $6.1 million. Gross revenue in 2000 was $7.5 million.

•Ranked #1 in revenue and client acquisition for two consecutive years.

•Accepted transfer to Midwest Suburban Newspapers in an effort to bolster their sales and revenue.

Education/ Training

Bachelor of Arts - Communications: Loyola University of Chicago

Opportunity Selling (Retail and Classified Advertising) – Shaw Media

Radio Advertising Bureau Sales Classes – Kovas Communications

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