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Social Media Marketing

Location:
Morris Plains, New Jersey, United States
Posted:
September 14, 2018

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Resume:

PATRICK A. ANDRIANI

Succasunna, New Jersey *****

973-***-**** ac61vc@r.postjobfree.com

http://www.linkedin.com/in/andrianip

Summary

Achieving quantifiable business results from innovative branding strategies, print, digital, & video advertising, content, and communications.

Proven success with B2B and consumer audiences with Time Warner, Verizon.

Leader and mentor of in-house teams, outside agencies, vendors, etc.

10+ years excelling in partnering with internal teams and leading co-sponsorship efforts with other companies

Optimize and manage marketing and other budgets

Career Highlights

Created first Six Flags Theme Parks national brand, guidelines, marketing strategies to leverage Time Warner properties. Launched new marketing assets to generate new revenue streams.

Launched new Coldwell Banker marketing for Hispanic, Asian, and 50+ consumers.

Initiated first content strategy and assets for Cellebrite, a global technology company.

Experience

Cellebrite (Parsippany, NJ) 2017-Present

Global Director, Content Marketing

Deliver hands-on leadership and execution of print, digital, website, video, long-form content, blog and social media fueling global branding, advertising and demand generation campaigns.

Verizon Wireless (Basking Ridge, NJ) 2010-2017

Advertising & Branding Manager

Exceeded KPIs and other metrics with innovative marketing strategies and creative targeting B2B audience in various industries. Key member of Branding team in company re-branding. Proven success in cross functional partnerships with other VZ business units, co-sponsorships with OEM’s. Managed agencies for print, digital, TV, social media.

Jackson Hewitt Tax Service (Parsippany, NJ) 2006 - 2010

Senior Director of Advertising, Corporate Headquarters

Developed national & local TV, radio, print, digital advertising as well as led branding efforts with franchisees for this tax preparation / financial services company.

Managed national advertising and media budget, agency relationships, etc.

ERA Real Estate (Parsippany, NJ) 2003 - 2006

Vice President of Brand Management

Advanced branding, marketing, media, public relations and internal communications with new niche market campaigns. Achieved 20% increase in company exposure via innovative PR efforts. Led 10-person in-house marketing and PR team, and agencies.

Coldwell Banker Real Estate (Parsippany, NJ) 1998 - 2003

Director Product Development

Achieved measurable increase in branding and advocacy of marketing, recruiting and operational products to drive more revenue at franchisor and franchisee levels for this global real estate company. Created new print & digital marketing and branding such as “Personal Retriever” branding/marketing of on-line search capability.

Time Warner Entertainment (Parsippany, NJ) 1992-1998

Director of Creative Services, Six Flags Theme Parks

Established first national brand and marketing for the 13 theme parks purchased by Time Warner. Managed 35 employees responsible for creating marketing strategies, advertising, point of sale, in-park signage and collateral advertising, as well as in-park signage, POS, brand and marketing guidelines.

Education

M.A. in English

Indiana University (Bloomington, IN)

B.A. English & Political Science

Ramapo College (Mahwah, NJ)



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