JOON H. YU
** **** ****** • Irvine, CA ***** • +1-949-***-**** • ***********@*****.***
EXPERIENCE:
Thales Irvine, CA
Associate Product Manager Sept 2016 – Nov 2017
• Led a cross-functional team to develop four applications on Android platform as the product owner, responsible for backlog prioritization, sprint planning, and product release coordination
• Defined product strategy and requirements, working closely with Design and Engineering on wireframing, prototyping, developing, and testing in an agile environment
• Managed new hardware product developments: tablet and wired/wireless controllers, from initiatives to proto 1 for the global market; awarded two new contracts
• Conducted comprehensive market research & competitive analysis on entire product line of the company; shortened product deliverable by 9 months
• Organized USB peripheral development from initiative to proto 1 for the global market and OEM down selection/management
• Strategized personal device integration and personalized recommendation engine with the in-flight entertainment system
• Controlled vendor outreach and down selection for SDK evolution program
• Assisted display production management including procurement, quality control, and delivery schedule
• Created business cases, use cases, and wireframes in PRDs Sho-U Communications Seoul, Korea
Associate Product Manager May 2012 – Aug 2013
• Launched a new tablet device into South Korea market; successfully sold out the initial volume, 90K devices which were 1% of the entire market, within seven weeks
• Defined market positioning and characteristics of the new tablet device based on extensive market research, customer survey, and competitive analysis
• Led entire process of qualitative and quantitative customer survey including focus group interviews; developed customer segmentation, and identified target segments for the new tablet device
• Designed wireframe of networking application on iOS and Android platforms and its designated web
• Oversaw OEM company down selection and production management/scheduling
• Managed and drove third-party partner integrations Power Direct Marketing Newport Beach, CA
Market Data Analyst May 2010 – July 2011
• Created consumer segmentation maps for nationwide wireless service provider, incorporating expenditure behavior data, demographics, and extensive online survey
• Performed comprehensive market analysis for nationwide department store, identifying target consumer segments throughout over 200 store locations
• Designed and implemented predictive modeling on more than nine million households for cable network companies Accenture Seoul, Korea
Consulting Analyst, Strategy Service Line May 2008 – July 2009
• Formulated market entry strategy for cosmetics business, focusing on brand positioning and portfolio expansion plan by conducting customer survey and analyzing market trend and competitive landscape
• Analyzed restaurant markets trends in Southern California; identified target customer segments and developed regional- specific marketing/promotion plans
EDUCATION:
University of Southern California, Los Angeles, CA May 2011 Master of Public Policy & Management, Emphasis in Urban/Regional Planning SPPD Academic Capstone Exhibit Award (2009): CleanTech Manufacturing Center University of California, Irvine, Irvine, CA December 2007 Bachelor of Art, Environmental Analysis & Design
ADDITIONAL INFORMATION:
Republic of Korea, Army Seoul, Korea
Sergeant/Squad Leader Oct 2013 – July 2015
Languages: Fluent Korean
Computer Skills: Proficient in Microsoft Office (Excel, PowerPoint, Access and Word), JIRA, Jama, Confluence, VersionOne, iXPRESS, MapInfo, SPSS, R, SQL, AutoCAD, ArcGIS, SketchUp, Adobe Illustrator, Adobe InDesign, Adobe Photoshop