Marketing, Social Media, Product Marketing

JUAN C. ORTIZ

PERSONAL INFORMATION PROFILE

An adept digital marketer with a unique exposure in the

industry because of my experience in the private and public sectors. My areas of interest include bilingual marketing campaign execution, technology, and social/analytics. I am looking for a fast paced and diverse company that will allow me to cultivate my professional abilities and also learn from new challenges.

WORK EXPERIENCE

Winter 2017-

Winter 2018

Bentley Systems

International,

Dublin (Ireland)

Summer 2016-

Winter 2017

Bentley Systems

International,

Dublin (Ireland)

Spring 2015 -

Winter 2016

Bentley Systems

International,

Dublin (Ireland)

Product Marketing Specialist

- Produced promotional content for messaging, user adoption projects, videos, webinars, case studies, and webpages for CAD/visualization products

- Managed product’s social media accounts by creating relevant, interesting, and creative content and then summarized monthly KPIs using Adobe Social/Analytics, Twitter Analytics, Facebook Insights, and YouTube Analytics

- Monitored overall success of product’s marketing campaigns for USA and Europe while reporting and summarizing results of market, pricing, new development, competitor, and profitability data

Product Marketing Intern (Maternity Cover)

- Designed and optimized social media content strategy and calendar to increase engagement, usage, and awareness for the flagship product

- Devised monthly report to give suggestions for future social media campaigns and the augmentation of company webpages to senior staff while keeping them up to date on best practices, techniques, and trends for the future

- Analyzed KPIs for the product webpages and reported key findings, areas for improvement, and profit opportunities to Product Managers Marketing Consultant

- Leveraged Sitecore and Limelight Video Platform for multichannel content creation, SEO, and quality assurance to aid in the launch of the new Bentley website

- Analyzed business intelligence, performed market research, and recruited for event participation and subsequent lead generation using SAP CRM and Qlikview

- Localized marketing content and campaign deliverables into Spanish for the Spain and LATAM regions

Fall 2014 – Spring

2015

Bentley Systems

International,

Dublin (Ireland)

Regional Marketing Intern

- Segmented, strategized, and analyzed KPIs and strategic accounts for market growth using SAP CRM, Salesforce Marketing Cloud, and Qlikview

- Generated campaign identification codes for global marketing campaigns and managed social media growth and engagement for the United Kingdom and Ireland

- Raised purchase requests with finance department and followed up with external worldwide vendors for marketing events

ADDRESS:

55-15 99 Street, Apt.LB

Corona, NY, 11368

TELEPHONE: +1-917-***-****

E-MAIL: *********@*****.***

LINKEDIN:

www.linkedin.com/in/jcortiz22

EDUCATION

Fall 2014 – Spring

2016

Dublin City

University, Dublin,

(Ireland)

Master of Arts, International Relations

- Thesis: The Critical Multinational Corporation Approach to Counterterrorism

- Areas of Study: International Political Economy, International Law, Terrorism and Risk Management

Fall 2009- Spring

2013

Furman University,

Greenville, South

Carolina (USA)

Bachelor of Arts, Political Science

- Study Abroad Experience (2011): Politics and Cultural Identity of the United Kingdom and Ireland

- Awards: Furman University Grant for Academic Merit, Furman University Honors List

- Areas of Study: Political Analysis, Economics, Political Philosophy SKILLS PROFILE

TECHINICAL SKILLS

Adobe Analytics/Social/Connect/Photoshop, Google AdWords/Analytics, Mouseflow Analytics, Canva, Picktochart, Facebook/Twitter/ Youtube Analytics, SAP CRM, Salesforce Marketing Cloud, Sitecore Experience Platform, Limelight Video Platform, Camtasia, Qlikview Business Intelligence Platform, SPSS, MicroStation CERTIFICATIONS

LANGUAGES

Google AdWords, Google Analytics, Google AdWords Search Certification, Google Digital Marketing Certification

English (Native)

Spanish (Native)

VOLUNTEER PROFILE

American/Irish Cancer Society, Society of Saint Vicent de Paul (Ireland), Boys’ Club of New York HOBBIES

Reading about current events, Traveling, Social impact initiatives, Filming Sports, Playing the guitar

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