Marketing and Advertising Professional

ALACEE LAYNE FRIARS

****A ***nd STREET • EWA BEACH, HI 96706

856-***-**** • *************@*****.***

EXPERIENCE

Social Media Coordinator/Receptionist – Eden Salon and Spa, Panama City Beach, FL 2017 Managed all aspects of salon social media accounts, advertising, public relations and client reviews. Managed all bridal bookings, contracts and coordinated bridal party appointments. Assisted owner with daily operation of salon by handling phone lines, emails, vendor/client inquiries, scheduling, light cleaning and general customer service duties. Account Manager/Data Coordinator – Innovairre, Pennsauken, NJ 2007-2016 Managed all aspects of direct mail fundraising campaigns & coordinated data lists for non-profit clients acting as primary contact between client and all internal departments, tracking multiple mailings from inception to completion while meeting all scheduled milestones. Managed creation and execution of direct mail fundraising materials meeting client expectations and adhering to domestic and international mailing guidelines. Translated technical documents to simplified programming/letter shop instructions for domestic and international production sites. Processed data files by identifying/resolving issues concerning data, creating postal presorts in accordance with USPS/Canada Post regulations. Proof pre-production images and coordinated image revisions and approvals. Created training presentations/materials and provided training/support for new client service associates.

• 2010-2015 Top producer for Data Department

• 2010 Employee Dedication Award

• 2015 Innovairrian of the Month Award

Marketing Coordinator/Catalog Consultant – Spectrum Marketing, Cherry Hill, NJ 2006-2007 Creation and execution of all direct mail marketing campaigns while maintaining internal database for all items utilized by sales team. Organized direct mail marketing campaigns to potential and established clients featuring new products and services. Coordination of direct mail marketing catalog; Copy writing descriptions for all catalog items, consulting on layout/design issues and overall catalog image. Coordinate meetings with art department and management to review and approve catalog proofs for production.

• Creation of 2007 Priceless Imprinters direct mail marketing catalog Assistant Manager – Auction Mojo, Marlton, NJ 2004-2006 Assist with operations of Ebay retail store; opening and closing store, handling customer inquiries and evaluating items for resale. Data entry of inventory and sales records, copy writing item descriptions, photographing merchandise and posting online auctions using Ebay. Resolving return issues, leaving customer feedback and reporting issues to management. Graphic Designer/Secretary – Anthony & Sons Fencing and Decks, Sewell, NJ 2002-2003 Provide office support for fence company; assisting with price quotes, calling in area mark outs, creating office documents and pricing guides for company use.

• Creation of 2003 Anthony & Sons Fencing and Deck pricing catalog EDUCATION

Rowan University College of Communication – Glassboro, NJ 2004-2006 Bachelor Degree Communication Arts- Advertising/Communications; Studied media planning, print/electronic copy writing, advertising campaigns/strategies, advanced publication layout/design, public relations and related marketing coursework.

• 2006 Deans List of Academic Excellence Award

Gloucester County College – Sewell, NJ 2001-2004

Associate Degree Applied Sciences concentration in Computer Graphic Art; Studied photography, drawing, painting, lettering/typography, electronic publishing/illustration and general coursework.

• 3/2004 State of New Jersey Academic Excellence Award

• 2002 and 2003 Deans List of Academic Excellence Award

• Member of Phi Theta Kappa Honors Society

COMPUTER SKILLS

Computer design programs; Adobe Illustrator, Photoshop, In Design and PageMaker; Quark Xpress, Corel Painter and Draw and Microsoft Publisher.

Other programs; Microsoft Word, Excel, OutLook, Power Point, FileMaker Pro, Lotus Notes, BCC Mail Manager and Booker.

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