Product Management & Technology Leader: Global E-commerce

ALEX BRODSKY

Burlingame, CA Phone: 415-***-**** Email: ****@*******.** www.linkedin.com/in/asbrodsky

PRODUCT MANAGEMENT & TECHNOLOGY LEADER: GLOBAL E-COMMERCE

Product Strategy & Roadmaps • Customer Experience • Growth & Scale

To positively impact people’s lives worldwide by building products that matter.

•Accomplished customer-centric, data-driven product and software engineering leader with a combination of business acumen and technical depth. 20+ years of success cultivating and leading product teams in diverse industries to build and launch consumer and large-scale enterprise products.

•15+ years of leading all aspects of e-commerce platforms, including product vision, strategic roadmap prioritization, customer segmentation, metrics, and operations. Drove revenue through continuous new product launches and optimization across all key flows while delivering a world-class customer experience.

•Personal passion and specialized knowledge required to interpret technology trends and their impact on market dynamics. (MS in Computer Science with focus on UI/UX and artificial intelligence)

AREAS OF EXPERTISE

Product Lifecycle Management

Product Launches

Acquisition & Retention Strategies

Personalization & Segmentation

Conversion Rate Optimization

SEO

Digital Marketing

Online Advertising & SEM

Consumer Brand Management

Online Merchandising

Entrepreneurship / Startups

P&L & Budget Management

Team Coaching & Mentoring

Cross-Functional Team Leadership

Distributed Team Management

PROFESSIONAL EXPERIENCE

Independent Consultant, San Francisco, CA 2016 – Present

Advisor / E-commerce, Product Management, Technology

•Provide guidance to diverse organizations in identification / clarification of market definition and unique value proposition; create and implement product, go-to-market, e-commerce, and customer experience strategies, as well as associated roadmaps.

•Support organizations with their e-commerce-related efforts: acquisition / retention strategies, customer personalization, site performance, visitor analysis and segmentation, conversion rate optimization, SEO.

•Consult on technology identification, architecture, and implementation of e-commerce platforms, cloud computing / AWS, UX, analytics, web and mobile presence.

•Spearhead special projects and initiatives on behalf of executive leadership, frequently involving other executive officers and/or outside agencies.

•Clients included men’s online clothing retailer, data storage company, and non-profits based in the SF Bay Area, as well as multiple startups based in Germany, Ukraine, and Belarus in areas of IoT, wellness tech, green tech, gaming, and consumer products.

IGIGI, San Francisco, CA 2003 – 2016

CEO / Chief Product & Technology Officer

Built and grew a niche women’s apparel startup into an award-winning e-commerce brand selling globally via its website as well as partner sites. I was brought on board in its early stage to scale and support the technical infrastructure. Later my responsibilities were expanded to include product and marketing. Served as CEO from 2009 to 2016.

Key Achievements

•Grew average monthly number of unique visitors to 300K+ and purchasing customer base to 100K+ with more than 50% repeat customers and 40% located outside the US.

•Expanded the marketing, sales, and fulfillment to over 70 countries.

•Consistently achieved #1 SEO position for main plus-size related search keywords in Google and Bing.

•Received 5K+ product reviews with an average rating of 4.7 out of 5.

•Achieved product return rate of <15% while apparel e-commerce industry average was 30-40%.

•Won multiple awards including: Internet Retailer - Hot 100 (2010), Top 500 (2011), Second 500 (2013); Full Figure Fashion Week - Retailer of the Year (2010); Readers’ Choice Award, About.com - Best Plus Size Designer (2011).

•Built, lead, and mentored a global team of 40+ people.

Key Efforts

•Defined the company’s vision, synthesized and drove product and go-to-market strategies by identifying and focusing on plus-size women’s unique needs and expectations.

•Defined and managed the execution of the company’s product portfolio and roadmap (including brand objectives, market research, and A / B testing), while ensuring cost optimization and the manufacturing capability to execute within budgets.

•Reduced the design-to-production product life cycle by > 80%, from 6 months industry standard to < 1 month, increased new product releases from 4 / year to 2+ / week, and ensured accurate and timely fulfillment by adapting the JIT / Lean methodology. As a result, introduced 3K+ new product styles.

•Employed data analytics to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time results. Leveraged data from web browsing and purchasing patterns, social media, industry forecasts, and existing customer records.

•Architected and managed the implementation and launch of a successive series of e-commerce environments culminating in a highly-scalable platform running on AWS, Magento, and WordPress that was capable of handling $200M+ in annual revenue.

•Managed the design, in-house development, and launch of supporting applications: a merchandising / sales predictive analytics & reporting system, CRM, CMS, order processing, inventory management / warehousing, and an EAI server. Guided an off-shore development team utilizing Agile methodologies.

Exigen Group, San Francisco, CA 2000 – 2002

Sr. Director of Product Management

Exigen Group offers SaaS-based business process automation solutions for large insurance, financial, and media enterprises worldwide. Hired to lead the product management organization and to manage the product portfolio.

•Built and managed the Product Management and Product Operations organizations. Grew the team from 5 to 17 people. Team members were located in various parts of US, Germany, Latvia, and Russia.

•Managed the consolidation of 8 heterogeneous product sets into a single platform. Launched 12 new SaaS-based products including the SCM workflow engine, application server, business logic processor, EAI tool, and knowledgebase.

•Integrated development organizations of acquired companies across varying geographies, successfully incorporating technical teams of more than 400 people. ?

•Designed and launched a cohesive product development and operations processes company-wide to improve coordination across teams.

Earlier Experience: Sr. Director of Product Engineering - Harvest Technology, San Francisco, CA Sr. Account Manager, Services - Extricity, Redwood Shores, CA Software Development Manager - Keynote Systems, San Mateo, CA Sr. Software Analyst - JP Morgan, New York, NY Founder / Software Architect - Genesys Systems, Carlsbad, Czech Republic Software Engineer - Grumman Aerospace, Bethpage, NY.

TECHNICAL COMPETENCIES

E-commerce & Payment Platforms

Cloud Computing / AWS

SaaS / Enterprise Systems / System Architecture

Emerging Technologies

Data Analytics & Reporting

Agile Software Development

JavaScript, HTML, CSS, PHP, Java

Google Analytics, GWT, AgilOne, Optimizely

EDUCATION, CERTIFICATES, & LANGUAGES

Master of Science in Computer Science, Columbia University, New York, NY

Bachelor of Science in Physics, SUNY, Albany, NY

AWS Certified Solutions Architect – Associate, Amazon

Fluent in English and Russian

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