Social Media Digital Marketing

Dinica (Quesada) Williams

***** ******* *********, #***, *******, CA 94538

669-***-**** d ******@*****.*** L inkedin

www.dinicawilliams.com

EXPERIENCE

Digital Communications Specialist Ohio Education Association Columbus, OH 2007-2018

● Created social media strategy, content, and design, including targeted advertising. Developed OEA’s social media program since inception to include F acebook, T witter, I nstagram, P interest and Y ouTube. Grew Facebook presence to over 108K fans and regularly exceeded KPIs.

● Created website graphics and write content. Designed O EA website and worked with C ornershop Creative to develop in WordPress with all desired functionalities and backend flexibility. Previous version of website utilized custom CMS.

● Maintained OEA app, M y OEA. Designed app and worked with outside developers to build.

● Wrote and designed content for email communications, working with other departments and subject area experts. Designed mobile responsive email templates for use in Salesforce Marketing Cloud Email Studio.

● Created advocacy and fundraising campaigns in Action Network. Other CRMs used include, GetActive, Convio, and Salsa.

● Tracked data across all digital communications, analyzed results, revised strategy as needed, and reported successes/challenges to management and Board of Directors.

● Trained staff and members on best practices for using social media as an individual and as an organization. Trained staff on online communications tools.

● Managed relationships with vendors and agencies. Internet Director One Wisconsin Now Milwaukee, WI 2006-2007 Designed initial print communications and branding to launch new 501(c)(4) and 501(c)(3), affiliated with P rogressNow. Built initial web presence. Worked with B lue State Digital to design and develop full site with functions including fundraising, advocacy, social networking, and online organizing.

Art Director D Interactive Design Denver, CO 2001-2006 Provided direction, design, and development of various projects from corporate identity to websites, print ads to direct mail. Conducted all phases of client projects from interviews and concept building to design and implementation. Managed all aspects of running a small business.

Web Designer Virtual Communities Inc. New York, NY 1999-2001 Redesigned existing web property, virtualindia.com, utilizing propriety CMS and incorporating new social networking functionalities. Designed web pages, banner ads, and additional graphics for other web properties: virtualireland.com, virtualitaly.com, virtualjeresalem.com, and virtualholyland.com. Designed PowerPoint presentations and internal/external print communications. Assistant Art Director DC Comics New York, NY 1996-1999 Designed ads and point-of-purchase marketing materials to promote upcoming titles from DC Comics, its imprints, and DC Direct collectible products, as well as packaging for DC Direct. Designed swag and promotional giveaways utilizing existing style guides. TECH SKILLS

Advanced: Photoshop, Illustrator, HTML5, CSS3, CMS, CRM, Facebook, Twitter, Instagram, Pinterest, YouTube P roficient: Google Analytics, Dreamweaver, InDesign, Premiere, MS Office B eginner: Javascript, Snapchat E xploring: Ruby on Rails, Bootstrap, PHP EDUCATION

University of Texas at Austin Bachelor of Arts, Journalism 1993 Pratt Institute, New York, NY Master of Science, Communication Design 1996 AWARDS

Best Use of Social Media – OEA Social Media, State Education Association Communicators, 2017 Best Online Communications – OEA Facebook Ad Campaign, NEA PR Council of the States, 2014

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