Manager Marketing

DANIEL'OSTROSKY'

DIGITAL'ANALYST'

EXPERTISE'

(*34)&716)4220& **************@*****.***& linkedin.com/in/danielostrosky& EXPERIENCE'

Master'of'Arts,'Advertising'

&'Public'Relations'(2015)'

Michigan'State'University'

East%Lansing,%MI'

Bachelor'of'Science,'Human'

Physiology'(2012)'

Michigan'State'University'

East%Lansing,%MI%

• ' Search'Engine'(SEO)'and'

Web'Content'Optimization'

• ' Google'Analytics'

• ' Google'Tag'Manager'

• ' Google'Search'Console'

• ' Google'Adwords'

• ' Web'Strategy/User'

Experience'

• ' Content'Management'

System'(CMS)'

Administration'(Episerver,'

Wordpress,'Blogspot,'

SharePoint)'

• ' HTML'and'CSS'

• B usiness'Intelligence'

Dashboard'Creation'

• ' A/B'Testing''

• ' Proof'Reading'and'Copy'

Writing/Editing'

EDUCATION'

SCL'Health'–'Broomfield,'CO'

Digital%Services%Analyst,%May%2017%–%Present'

• ' Track,'analyze,'and'report'on'system'wide'analytics'and'online'search' strategy,'including'local'search'and'locations'management'

• ' Maintain'online'analytics'and'reporting'platforms.'Train'marketing' managers'and'regional'directors'on'BI'dashboards'and'web'analytics'tools'

• A pply'current'SEM/SEO'practices'to'maximize'the'impact'of'SCL'Health's' online'presence'

• ' Configure&data&analysis&systems&(Sisense,&Klipfolio,&Tableau,&Etc.)&to&design& and&implement&the&data&analysis&strategy&and&assess&online&performance&

• ' Use'Google'Analytics'and'Google'Tag'Manager'to'optimize'patient' journey.'

Meridian'Health'Plan'–'Detroit,'MI'

Digital%Communications%Coordinator,%July%2015%–%May%2017'

• W rote'and'updated'website'content'for'four'corporate'sites,'including' search'engine'and'content'optimization'

• ' Improved'business'value'and'efficiency'with'key'performance'indicator' analytics'for'web,'print'and'communications'processes'

• ' Managed'internal'company'blog'and'social'media'accounts'(Facebook,' Twitter,'LinkedIn,'Google+,'and'Instagram)'

Asset'Campus'Housing'–'East'Lansing,'MI'

Leasing%and%Marketing%Manager,%June%2013%–%June%2015'

• ' Used'ARS'Online'to'organize'leasing'objectives'and'created'monthly'and' yearly'leasing'goals'

• ' Developed'sales'strategies'and'researched'market'trends'to'maximize' leasing'potential'in'the'Greater'Lansing'Area'

Spartan'Internet'Consulting'Corporation'–'Lansing,'MI' Strategic%Digital%Marketing%Consultant,%December%2014%–%June%2015'

• ' Developed'and'implemented'web'strategy'individually'and'in'a'team' environment'to'drive'business'value'for'clients''

• ' Created'and'implemented'performance'metrics'to'continually'improve' client'online'initiatives'

• ' Researched'statistics,'search'engine'marketing'tactics,'competition,'and' identified'market'trends'across'multiple'industries'to'identify'new' opportunities'for'clients'

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