Digital Marketing Manager

Lior Pe'er

812-***-**** ********@*****.*** **28 E Oaklawn Court, Bloomington, IN

KEY SKILLS

Marketing strategy development and management

Experienced with Google AdWords, Facebook Ads Manager, Excel

Multi-channel online campaign management and optimization

Sharp analytical skills, Certified Google Analytics

EXPERIENCE

ModLi.co, Jerusalem, Israel June 2016-Dec 2017

Digital Marketing Manager

Developed and executed online global marketing strategy, driving revenue growth and brand awareness

Achieved 250% year-on-year revenue growth and 400% traffic growth

Managed market research and marketing analytics to deliver powerful customer insights as the basis for long-term brand growth

Increased conversion rate 100% by planning and executing A/B testing to improve user experience on site

Managed email marketing campaigns including content creation, A/B testing and list segmentation. Accomplished 200% revenue growth

Performed regular KPI analysis and presented performance summaries to executives

ModLi.co, Jerusalem, Israel Feb 2015-June 2016

Online Campaign Manager

Planned, created and managed paid social media and SEM campaigns on multiple platforms, reaching 4x optimized web traffic

Collaborated with writers and designers to produce content

Analyzed website visitor's data and sales reports and identified market segments and customer's purchasing trends/needs. Created segment-specific materials that speak the language of the customer

Milken Institute Israel Center, Jerusalem, Israel Apr 2013-Aug 2014

Administration Manager and Executive Assistant to COO

Mount Zion Hotel, Jerusalem, Israel Dec 2009-Feb 2013

Shift Manager and Coordinator of Guest Relations

Nova Project, Jerusalem, Israel Oct 2011-Aug 2012

Internship as a Business Strategy Consultant -The Israeli Association of Community Centers

Israel Army Service, Israel Jan 2004- Jan 2006

Artillery Field Medic

EDUCATION

Hebrew University of Jerusalem Oct 2012

Bachelor of Art, Business Administration and Latin American Studies

ADDITIONAL

Legally authorized to work in the United States

Languages Hebrew- native speaker, English- fluent, Spanish – basic

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