Finance

Charles G. Hoffmann

*** *. **** ***., ***. *-O, Rockville Centre, N.Y. 11570

Home: 516-***-****; Cell: 516-***-**** E-Mail: *********@***.***

FINANCE EXECUTIVE

Finance & Operations Manager with hand-on financial management and analysis background. Proven ability to improve operations, impact business growth and maximize profits through achievements in financial management, sales, costs reductions, internal control, and productivity / efficiency improvements.

AREAS OF EXPERTISE:

YEARLY

Budgets – All Phases; Strategic Plans – 3&5 Year; Year End Accounting Close; Commission Plans & Quotas; Rate Cards – Increase & Strategy; Investments for Future Growth; Salary & Merit Pools; Allocations Review & Update; Special Projects Contribution P&L; Balance Sheet Analysis; Management Reporting; Revenue Reporting & Top 100 Accounts

MONTHLY

Rolling Forecasts/Estimates; Monthly Accounting Close; Accrual & Adjusting Entries; Prepaid Analysis & Journal Entry; Financial Statement Review; Account Analysis; Commission Payments & Accruals; Website Contribution P&L; Special Projects & Miscellaneous Billing; MIN Reports; Barter & Bad Debt Analysis & Approval; Comp List Evaluation & Approval

DAY TO DAY

Weekly Flash Analysis tracking booked revenue versus forecast & budget by pub, T&E Approval & Analysis; Special Projects Pricing; Expense Approval & Analysis; Vendor Relations; Human Resources & Operations Issues; Headcount & Org Charts; Interaction with CFO, VP’s, Directors, Managers, & Accounting Dept.; Booksize & Print Order Approval & Efficiencies

PROFESSIONAL EXPERIENCE:

NEWBAY MEDIA LLC, New York, NY November 2011 – Present

SENIOR FINANCIAL ANALYST

Job functions include all areas of expertise above. Report to CFO.

Created: Marketing Services P&L’s for Content Marketing, Native Advertising, eBooks, Webinars, Lead Generations and Other

Special Projects. P&L’s by project, rolling up to publication, rolling up to group, rolling up to Consolidated P&L.

Year-to-Date and Monthly P&L’s which also track revenue versus same period prior year.

Prepaid Analysis Schedule that simplify prepaid expenses spread over years & months, and current month expenses for

Easy input to monthly Prepaid Journal Entry.

Worked closely with Events Marketing VP for sponsorship, admissions, awards, and other event revenue & expense tracking versus budget. Worked closely with CFO on special projects on impending acquisitions and divestitures, and other areas of revenue growth, also monthly and full year P&L review by group and publications.

SHELTER ISLAND COUNTRY CLUB, Shelter Island, NY July 2009 – October 2011

ASSISTANT MANAGER – Seasonal Position (April – October). Report to General Manager.

Daily management functions include tee time reservations with starter responsibilities. Oversee pro shop sales, inventory, and stock. Ordering, inventory, and stock of bar supplies, liquor, wine, beer, and snacks. Schedule & arrange weekly staff work shifts and approval of weekly time sheets. Coordinate with grounds crew and cleaning crew for excellence in golf course and clubhouse maintenance and appearance. Manage reservations for daily dining during lunch and dinner. Responsible for daily credit card and cash receipts, including bank deposits. Co-chair bi-weekly meetings with the Board of Directors, for club profitability and promotions to drive additional revenue. Meet with potential clients for golf outings, company parties, sponsored events, wedding parties and dinners, and other special parties to drive additional revenue to Shelter Island Country Club. Bartender Extraordinaire.

INTERMEDIA OUTDOORS, INC., New York, NY March 2007 – June 2009

BUSINESS MANAGER

Job functions include all areas of expertise, above. Report to CFO.

Created: Commission statements for Online Sales, with quota commission percent and accelerators.

SIPS & Custom Pub contribution analysis – for profitability of each unit, and a comparison to each.

Online Revenue Tracking Report – a tool used for month end billing and for forecasting purposes.

Publication Revenue & Stats Reports – a tool for month end & forecasting purposes.

Revenue Forecasting Report – for sales staff, for forecasting & budgeting purposes.

Responsible for all MSG sales reporting, requested by all sales areas, as to advertiser schedules, prior year info, top 50 sales accounts, issue reports, and other ad hoc reports. Other job functions include all building services, supervisor of the Office Manager, and responsible for building maintenance and repair at 512 7th Avenue (NY office). Negotiate & Liaison on all building issues, with building management, vendors for office cleaning, HVAC, fire safety, drayage, coffee and water, Fedex, Office Max, and American Express. Also was responsible for the successful move from 261 Madison Ave to 512 7th Avenue, a July 1, 2007 deadline. Oversee & approve all branch office operations expenses, through daily interaction with each office manager.

Charles G. Hoffmann

PROFESSIONAL EXPERIENCE (cont):

ASCEND MEDIA, Princeton, NJ May 2005 – Feb 2007

DIRECTOR OF BUSINESS OPERATIONS

Job functions include all areas of expertise, above. Reported to President of the Healthcare Division.

Successfully completed the implementation, conversion and restatement of Financial Statements and Chart of Accounts, from Medical World Communications to Ascend Media (purchased MWC in Feb 2005). Secured office property space in Princeton at 17% below the market rental rate, and managed a successful move of the New Jersey headquarters, from Jamesburg to Princeton. Managed a business analyst, billing & credit, classified sales, and supplements/continuing education departments. Organized and co-chaired weekly meetings with the President, which included all Directors & Managers for updates on revenue, expenses, booksize & print order changes; Special Project revenue, expense, and timing.

HEARST MAGAZINE DIVISION, New York, NY Feb 2004 – Dec 2004

GENERAL MANAGER – Lifetime Magazine

Job functions include all areas of expertise, above. Reported to VP/Publisher of Lifetime Magazine.

Organizer of Lifetime Board Meetings between Hearst Magazines and Walt Disney Company for partnership updates, including a board book featuring the latest overviews from Marketing, Research, Editorial, Circulation, and Advertising. Presented the financial review to the board.

Human Resource functions included timesheet approvals, processing raises and promotions, org charts, salary run rate planning, monitoring, and analysis, bi-annual commission payments, monitored management bonus and special sales incentives.

Office Management included developing floor plans, leasehold improvements, liaison with building management, fire marshal, office, phone, and PC moves, copier and fax machine maintenance and upgrades.

HACHETTE FILIPACCHI MEDIA, New York, NY Mar 1997 – Jan 2004

BUSINESS MANAGER

Job functions include all areas of expertise, above. Reported to VP/Group General Manager.

Additional duties included weekly Curtis Report updates, monitoring newsstand sales on current and prior issues, a valuable tool used in forecasting Newsstand revenue. Updated quarterly trend analysis on Advertising, Circulation, and Other Revenue. Monitored booksize changes based on the current issue revenue outlook, also print order changes for profit maximization. Worked closely with the VP of National Sales on pricing supplements, special editions, inserts, reprints and overruns.

MILLER FREEMAN, INC., New York, NY Nov 1994 – Feb 1997

BUSINESS MANAGER

Job functions include all areas of expertise, above. Reported to the President – NY Division.

Responsible for Travel Trade Show division, revenue, expense, and show profitability. Worked closely with the Director of Trade Shows to ensure the required financial results.

Implemented and monitored international billing process with overseas affiliates for international sales sold by domestic reps, and domestic sales by international affiliate reps.

CMP MEDIA, Manhasset, NY Oct 1984 – Oct 1994

BUDGET MANAGER

Reported to the Director of Finance.

Developed & distributed to management, business plans and budget models for all profit centers and departments.

Created, implemented, and managed a budget database, used by all business units and department managers for the yearly budget process. This included building all P&L’s, department statements and rollups, chart of accounts, user access, allocating cost structures, payroll administration, and ad hoc reports.

Responsible for the allocation process, including departmental, building services, branch offices, and overhead.

SGS CONTROL SERVICES, INC., Carteret, NJ Feb 1982 – Sept 1984

STAFF ACCOUNTANT

Reported to Accounting Manager.

Responsibilities included month end close, expense analysis, other ad hoc reporting, and bank reconciliations.

EDUCATION:

New York Institute of Technology Major: Finance Degree: BS

Suffolk County Community College Major: Business Administration Degree: AAS

CERTIFICATIONS & LICENSES:

Molloy College Home Inspection Certification NY State License 2010-2012

Molloy College Real Estate Salesperson Certification NY State License 2010-2012

Department of Motor Vehicles Class B CDL

MLS/LIBOR Licensed Real Estate Salesperson NYS 2010 - Present

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