Zimei Cheng

ac4rvz@r.postjobfree.com

+**-(*)* ** ** *8 00

EDUCATION

HEC Paris, Paris, France Sep.2017-Jun.2020

Master in Management (Grande Ecole) 3.49/4.0

GMAT 770

Coursework: Corporate Finance, Financial Markets, Financial Economics, Financial Accounting, Statistics, Contract Law

Fudan University, Shanghai, China Sep.2013-Jun.2017 B.A. in Chinese Linguistics and Literature 3.3/4.0 Honors: Scholarship for Outstanding Undergraduates of Fudan University (5,000 RMB) Academic Scholarship for high scholarly attainment in basic subjects (2,000 RMB) University of Bergen, Bergen, Norway Aug.2015-Dec.2015 Exchange program to the Faculty of Economics 4.0/4.0 Honor: Exchange Academic Scholarship (18,000 RMB)

SELECTED WORK EXPERIENCE

General Electric, Shanghai, China Feb.2016-Jun.2016 Public Relationship & Communication Intern

• Conducted research on 5 retail giants including Wal-Mart, Carrefour and Tesco by examining recent three years’ financial statements, distribution strategy, relevant news and ecological policies; developed feasibility analysis of integrating energy-saving LED solutions into those retailers and received positive feedback from managers

• Managed public communication for the internal technology start-up “Current” within GE, interviewed a senior sales manager who completed the first deal of Current in China and led to more than 20 medias published the press releases

• Selected news about lighting industry and General Electric; integrated stories into newsletters to keep GE Lighting Shanghai Office aware of latest technology and company transformation S-BUY BIG DATA (start-up), Shanghai, China Dec.2015-Feb.2016 New Media Operation Intern

• Studied on consumer goods industry and data science; designed strategies of managing Wechat, Weibo and Linkedin accounts; successfully increased Weibo followers by 150+ and achieved 500+ Wechat views within 2 months

LEADERSHIP EXPERIENCE

Weiquan(Taiwan Dairy product) Business Competition Jun.2016-Sep.2016

• Achieved championship in China area by designing a yoghurt product, marketing and distribution plan in a four-member team

• Interviewed consumers about existing yoghurt brands in all aspects and in details; Analyzed survey data and reflected on market insights of unrevealed consumer preference Fudan Student Union Jan.2015-Jul.2015

Deputy minister

• Organized Food Festival and attracted 100 participants; received 2,000 RMB sponsorship

• Operated Fudan Logistic Experiencing Month: managed 50 volunteers’ shift schedule and opened 5 new positions after discussing with logistics manager

Fudan Johnson & Johnson Club Jan.2015-Jul.2015

Leader of HR Department

• Took charge of annual party of the club: selected the hosts and performers; prepared for game section; bought food, drinks and decorations based on budget LANGUAGES & SKILLS

Languages: Native mandarin speaker, Professional fluent in English (IELTS 7.5) Technical skills: Microsoft Office (Outlook, PPT, Excel, Word, OneNote), Adobe (Photoshop, Lightroom, premiere) SPSS, Python

INTERESTS

• Photographer of HEC photo club, responsible for taking photos for major school events and career fairs

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