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Software Engineer

Mesa, Arizona, United States
March 02, 2018

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David C. Kirkland

(***) *** - ****


Others describe me as relentlessly optimistic, an entrepreneur, a system innovator, and a natural leader with strong business acumen. My professional skill set includes leading multiple cross-functional teams, UI software engineering, enterprise product development, UX, ADA compliance, SEO, and much more.


Arizona State University


College of Technology and Innovation

B.S. in Technological Entrepreneurship and Management


Technical Lead - Internal UI Applications

May 2016 – current

Choice Hotels International

Responsible for the UI development of Choice’s CRM and franchisee management tool.

Coach and mentor developers on design patterns, code standards, best practices, etc.

Write code for multiple teams / apps to ensure quality, keep deadlines, and resolve defects quickly.

Work with enterprise teams to understand business requirements and outline product vision / goals.

Negotiate for and maintain product scope, roadmaps, and priorities in an agile ecosystem.

Coordinate code releases and feature activation with multiple IT and business teams.

Communicate release plans and defect statuses with IT leadership and business stakeholders.

Work: Angular JS 1.x, Bootstrap 3, HTML 5, CSS 3, LESS, NodeJS, Grunt, Gulp, Git, Git-CI, and much more.

Tools: Linux Ubuntu, Sublime 3, Rally, Agile, Scrum, Kanban, NPM, Bitbucket, Jenkins, AWS, Postman, etc.

Technical Lead - ADA Compliance

Jan 2016 – May 2016

Choice Hotels International

Led the WCAG 2.0 AA compliance certification for

Managed a hybrid in-house / vendor dev team in the implementation of accessibility modifications.

Served as a catalyst between enterprise stakeholders (legal, IT leadership, etc.) and a specialty vendor for ADA compliance certification to determine scope, outline objectives, and draft a roadmap.

Established systems (processes, tools, documentation, training, etc.) to ensure ongoing compliance.

Senior Software Engineer / Team Lead - .COM Application

Sep 2014 – Jan 2016

Choice Hotels International

Speaker at Choice Hotels’ 2015 Mastery Conference.

Senior Developer promoted to Team Lead in a large scale multi-team overhaul of

Responsible for development, unit tests, code reviews, onboarding, technical interviews, cross-team coordination, leadership reporting, facilitating meetings, planning, estimates, backlog grooming, etc.

Senior UI Developer

Jun 2013 – Sep 2014

Apollo Education Group, Inc.

Improved core development process effectiveness and UI/UX platform architecture through standardization, sustainable waste reduction, training, negotiation, implementation support, etc.

Designed and delivered UI/UX solutions for Apollo’s 2013-2014 flagship projects.

Distilled complex regulatory and business requirements into elegant and intuitive interactions.

Worked on a variety of projects, both legacy and high profile, with several cross-functional teams.

Work: UI, UX, Angular JS, Bootstrap, HTML5, CSS3, LESS, ADA compliance WCAG 2.0, and more.

Tools: Sublime Text 2, Tortoise SVN, Java EE Eclipse, PS CS6, Jira, Agile, Scrum, Kanban, etc.


Web Development Manager

Sep 2012 - March 2013

First In Search, Inc.

Developed strategies to pay down technical debt and minimize lead time.

Worked with enterprise clients to outline objectives and deliver projects on-time and under budget.

Introduced micro data formats, jQuery UI, and cross-browser mobile responsive design principles.

Provided post-launch conversion tracking, executive performance reporting, etc.

Work: PHP5+, jQuery, AJAX, UI, UX, HTML5, CSS3, SEO, SOAP, REST, Gumby, etc.

Tools: LAMP stack, MAC OS X, Dreamweaver CS6, Photoshop CS6, MySQL, phpMyAdmin, and more.

Consultant - UI/UX Architecture

May 2012 - July 2012

Inexo, Inc.

Designed, developed, and integrated a highly-scalable UI layer into Inexo's proprietary CMS.

Converted blueprint designs into functional W3C standards compliant HTML5, CSS3, JS / jQuery, etc.

Extended the platform’s widget library with several SEO and social media modules.

Trained the in-house development team on maintaining and extending the new front-end layer.

Tools: Zend Studio 5.5, Tortoise SVN, Photoshop CS2, NaviCat, SmartFTP, and more.

Consultant - SEO Strategy

Jan 2012 - Apr 2012

AYR1, Inc.

Configured 1500+ Google Analytics profiles.

Orchestrated logistics for enhancing client brand recognition, content syndication and organic SEO.

Trained support staff on Google Analytics; account setup, annotation, data interpretation, keyword analysis and discovery, keyword density, geo-targeting, goals, funnels, event tracking, etc.

Educated AYR1’s artists, engineers and support teams on best SEO practices and design principles.

Equipped managers and executives with the tools, knowledge and resources needed to effectively measure the condition and success of their client focused SEO initiatives.

Tools: Google Analytics, Google Keyword Tool, and a variety of other SEO related online software.

Digital Marketing Manager

Jun 2010 - Dec 2011

Traffic Designs, Inc.

Managed a team of designers, programmers, ad marketers, media buyers, and content writers.

Reduced the ad creation life cycle from 2-3 months to 2-3 days by establishing standards, eliminating process waste, and restricting variation.

Led organic SEO campaigns and online reputation management initiatives and strategy.

Consolidated and organized 15K domains across multiple accounts and registrars.

Appraised, acquired, and brokered retired domains on the domain name aftermarket.

Tools: Tortoise SVN, Notepad++, Photoshop CS3, Filezilla FTP Client, MS Office Suite, and more.

Technical Support Lead

2006 - 2009

Go Daddy Software, Inc.

Managed and motivated a team of 20+ technical support agents.

Taught troubleshooting techniques for Linux and Windows environments, email (POP, IMAP, and MSExchange), SEO and SEM, domains and aftermarket brokering, web and eCommerce design, etc.

Tracked individual and team performance for weekly, monthly, and quarterly reports.

Tools: Full spectrum of tools for web design, hosting platforms, domain / DNS management, and more.

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