Marketing Communications Manager
Resume:
JAMES B. PANTER
Johns Creek, GA 30022
Mobile: 404-***-****
SUMMARY OF QUALIFICATIONS
A results-driven professional with proven creative and analytical skills in developing innovative marketing communications content and managing programs that increase sales and business growth. A critical thinker who is resourceful in generating leads, identifying needs of decision- makers, managing accounts to maximize profits, and driving campaigns for acquiring and retaining customers.
PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS:
12/2013 to 2/2018: Renewals Account Manager, Aptean, Alpharetta, Ga. – Create marketing proposals and customer communications that have increased sales and profitability for a global software company:
• Customize e-mail messages with value propositions for increasing renewals of CRM, ERP, and Supply Chain software agreements (95% retention rate) and winning back customers.
• Generated leads and communications ideas through research; and work with sales, finance, and support teams to solve critical issues and deliver time-sensitive information that builds and maintains long-term customer relationships.
5/2009 to 5/2013: Account Executive, Semco Productions, LLC, Roswell, Ga. – Successfully executed programs that increased sales of exhibit space, advertising, and sponsorships to companies for premier home improvement events:
• Generated leads through market research to identify prospect companies and identify decision-makers; analyzed the needs of business owners and created marketing proposals that defined advantages and solutions for key executives of small businesses and executives at corporations.
• Created marketing proposals and sales presentations to increase clientele in the design, construction, financial services, and real estate industries, driving a 35 percent sales increase and higher profitability.
6/2007 to 5/2009: Marketing Communications Consultant, Unisource Worldwide, Inc, Norcross, Ga. – Produced targeted marketing communications content and managed projects for a paper, packaging, and facility supplies distribution company (now Veritiv Corporation):
• Strengthened corporate branding and product marketing by developing direct mail publications and e-newsletters that generated increased sales to printing and office supply markets.
• Researched and wrote press releases, Web site content, e-newsletters, executive speeches, and bylined trade articles to distinguish company from competitors, increase visibility, and support “green” and sustainability marketing campaigns for product lines.
• Crafted a corporate brand marketing document – a key marketing tool – for the launch of a new sustainability initiative by gathering information and data from executive team, facility managers, operations managers, and lighting experts.
12/2006 to 5/2007: Communications Consultant, Atlanta, Ga. – Developed print and online communications content for corporate, agency, and media clients, such as The Shepherd Center, The Intellection Group (Web technology firm), New South Publishing, and the Gwinnett Business Journal.
1/2004 to 11/2006: Vice President, Marketing and Communications, National Association Management Group, LLC, Kennesaw, Ga. – Managed and executed profit-driven marketing and communications programs to increase sales for an association management firm and serve client restaurant franchisee associations (e.g., Burger King, Buffalo Wild Wings, Red Robin):
• Increased sales and clientele 30 percent through creative marketing programs that promoted national conventions and trade shows, financial services, and educational seminars. Strategically developed content and managed campaigns that integrated direct mail; quarterly magazines; telemarketing; print collateral (e.g., member services brochures); Web, magazine, and directory content and advertising; PowerPoint presentations to boards of directors and franchisee groups; executive speeches; annual reports; and e-mail/fax blasts.
• Compiled customized proposals, using market research data, which targeted the needs of C-level executives in the restaurant supplier industry (e.g., Heinz, Coca-Cola, Dr Pepper, Tyson Foods, Heineken), increasing sales of event sponsorships and B2B advertising in association publications and Web sites.
• Developed a new revenue stream for company by creating a printed franchisee Membership Directory with specialized content and selling advertising to restaurant equipment, beverage, food, and systems suppliers to generate a 60 percent profit; provided consulting services to franchisee executives and boards of directors on communications projects.
• Created and managed Web site content and e-newsletters that delivered timely information and resources to franchisee networks, using Magnet Mail software system with analytics measurements. Strategically planned and produced content for redesigned Web site to promote firm’s expertise and services.
• Developed speeches, magazine columns, PowerPoint presentations, and A/V scripts for CEO, board directors and committee chairmen to address issues and promote business services.
9/2002 to 12/2003: Communications Consultant, Roswell, Ga. – Developed B2C and B2B communications materials, using research, analysis, writing, editing, and source interviews. Clients included New South Publishing, The Atlanta Journal-Constitution, Tillman Allen Greer, Cox Publishing Solutions, Leader Publishing Group; and KPMG.
1/1986 to 9/2002: Editor, Life University, Marietta, Ga. – Managed staff, planned production, and developed content for an award-winning international bimonthly magazine, Today’s Chiropractic (circ. 50,000):
• Strategically planned content for healthcare professionals and consumers; set production schedules and coordinated workflow to meet deadlines; created editorial themes and solicited articles and images for an award-winning issue on the 100-year history of chiropractic.
• Interviewed sources, conducted research and wrote articles on techniques, practice management, and celebrities in sports, media, and entertainment.
• Edited articles to Associated Press Stylebook standards and worked with graphics team, photographers and staff to integrate content and images; coordinated management review process with university administrators and staff physicians.
• Managed annual budget and negotiated agreements with vendors. Recognition: The publication won 23 GAMMA awards from the Magazine Association of Georgia (1996-2000), including Gold awards for General Excellence and a personal Gold award for Best Feature Writing/Reporting.
TECHNICAL COMPETENCIES
Microsoft Office Suite, CRM, E-Mail Marketing Automation, Digital Media
EDUCATION
B.S. degree, English-Journalism, with honors, Tennessee Technological University.
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