BRETT M. WALCZEK ***** Stanwich Pl, Carmel, IN ***33

ac4ktp@r.postjobfree.com www.linkedin.com/in/brettwaliczek +011 317-***-****

PROFILE

Honored management professional with a unique combination of Sales and Marketing, Event Management, and Operations experience for a renowned hospitality chain with more than 4,087 hotels and resorts in 80 countries. Recognized as a versatile leader and motivator who develops high performance teams and creates opportunities for business growth in highly competitive markets as evidenced by fast track promotions. Strategically-focused contributor who communicates effectively with all levels of management, staff and high-profile VIP guests, consistently exceeding performance expectations, and maintains positive and productive relationships. Areas of strength include:

Guest Services

Brand Integrity and Development

Guest Loyalty

Global Hospitality Operations

International Sales / Marketing

Project Management

Budgets / Forecasting

Market Analytics / ROI Strategy

System Implementation

Key Account Management

Sales Goals / Targets

Distance Learning

Relationship Development

Marketing / Communications

Training Deployment

Associate Development

Business Development

Networking

CAREER SUMMARY

CARMEL INTERNATIONAL ARTS FESTIVAL, Carmel, IN (2017 – Present)

Director of Development

Responsible for advancing the mission of CIAF by identifying, cultivating and soliciting major gift prospects. Charged with developing and implementing strategies for securing financial support from a portfolio of major donor and sponsor prospects.

Prepare annual development reports assessing progress toward achievement of goals. Analyze and evaluate information to identify trends and patterns, evaluate strategies and makes recommendations.

Research data for proposal development. Write proposals for presentation to major individual prospects, foundations and corporations, and/or government agencies.

Oversee volunteers and support groups and respective fundraising efforts, activities and/or events. Ensure events and activities are planned and implemented efficiently. Provide leadership guidance to volunteers who assist in the identification, cultivation and solicitation of major prospects.

Develop or participate in development and management of donor and sponsor relations and prospect management systems, ensuring compliance with applicable laws and regulations.

Communicate goals and priorities of the CIAF to various professional communities.

Responsible for managing team executing: marketing, advertising, PR, social media, and web development.

Execute annual International Arts Festival for 40,000 patrons and annual street party for 5,000 patrons.

IVY TECH, Indianapolis IN (2014 – 2016)

Project Manager

Created, defined and developed a Hotelier needs analysis for the State of Indiana looking at their needs to create their future workforce.

Created and developed course objectives and curriculum for 11 new classes.

Researched and outlined a new Hospitality Administration degree program and Certificate program for the College that will be offered at 32 campuses throughout Indiana, Western Ohio, and India organizing recruitment marketing events.

Generated targeted marketing and recruitment plans with via integrated strategies of marketing tactics, events, recruitment, fundraisers, and PR activities to achieve College goals.

Identify regional Universities and organizations to target generating quality applicants for the leads for the College.

Adjunct Professor for hospitality administration business and service courses.

Surveyed local Hoteliers to identify their top 35 needs for their specific hotels.

Searched out and cultivated a relationship with American Hotel Lodging Educational Institute Mumbai. Identified fifty-five national universities and state colleges in India that need a strategic partnership to work with their students. This partnership allows Indian students to complete Ivy Tech’s Hotel Administration degree through a US accredited degree program. This partnership has increased the exposure of the College’s program to 75,000 students throughout India.

Developed partnerships with Hoteliers in every market tier to bring the students through their operation on a rotational basis to expose them to all aspects of the industry.

Worked on the development of key relationships with Industry leaders to identify an organization that would partner with the College to re-open a closed Stouffer hotel building that was gifted to the College as a student-run hotel. This would benefit all students in the program by having hands-on experience prior to graduation.

Brett M. Waliczek, CMP Page 2

Medical Leave (2011- 2014)

DIDGEBRIDGE, Carmel IN (2010 – 2011)

Vice President: Business Development

Supported the Executive Team by providing recommendations that aided the decision-making process for the organization based upon short- and long-term strategies and profitability while assessing ROI. Served as project manager in the development and implementation of key initiatives.

Overall management of all strategic and operational Marketing and Customer Relationship activities.

Developed business plan by identifying key initiatives, required resources, challenges and dependencies; made recommendations that resulted in increased client retention.

Worked on client loyalty and development for a digital analytics system that automatically tracked / measured an individual viewer’s level of purchase interest while watching a video.

Leveraged digital analytics system, based on 7 steps of viewer interaction, that enabled marketers to refine and retarget their campaigns in real-time; also allowed marketers to modify customer behaviors to ensure successful outcomes.

Partnered with clients to develop next generation of ROI measurable customer loyalty and direct- and e-mail marketing.

Provided analytics of viral marketing and video measurement on: websites, video email, video banner ads, print ads, and kiosks that facilitated more effective business decision making.

Grew client base, managed CRM, and exceeded sales goals.

Medical Leave (2003 – 2010)

Sales Training-Development Environment Manager, Marriott International, Washington DC (2000 – 2003)

Responsible for the development and support of the automation and conversion of Marriott International Sales and Event Management instructor-led training program into a distance learning format launched in 2001. Also charged with training, training compliance and standards for CRM systems for multi-brands.

Successfully created, developed and implemented training and materials (self-study, internet-based, instructor-led, hands-on, and call center training) for multiple enterprise systems for Marriott International Hotels world-wide that came in 20% under budget and 4 months ahead of timelines.

Established system requirements and specifications, identified and procured best of class e-learning enterprise system technologies and developed associated policies, procedures and compliance standards to ensure optimal functionality.

Led global implementation of Discovery Café, completing prior to deadline and under budget.

Certified 26 domestic / international facilitators using Saba Centra Symposium System for training.

Trained the training facilitators and call-center associates on the CRM enterprise sales software.

Selected and partnered with outside marketing vendors on several marketing / communications projects including negotiation of fee structures that resulted in a budget surplus for every project.

Fully deployed communications strategy to 8,500 Sales, Revenue Management and Event Management Associates worldwide in 18 months from initial definition to post-implementation, achieving top participant satisfaction and proficiency scores with cost savings that exceeded all targets.

International Account Executive: Marriott Hotels – Chicago, IL (1999 – 2000)

Managed international sales (group, corporate, and transient) for four hotels in Downtown Chicago. Trained and mentored Sales Account Executives for all of the downtown hotels.

Achieved 173% of revenue goals and led team that earned a guest satisfaction rating of 97%.

Developed international relationships in key markets including Western Europe, Middle East, Far East and South Pacific.

Increased overall international guest total annual room night by 635%.

Developed, managed and implemented a of a comprehensive trade show and association calendar and tracked all leads and definite turn-overs to the hotels.

Assist in the development of international programs and campaigns to engage existing leads and create new leads.

Act at the liaison between the Global Sales Organization and the marketing department.

Served as member of Sales Organization Standards Advisory Board for Marriott and Ritz-Carlton organizations.

Led the design and implementation of an International Meeting and Event Planners’ Marketing materials including customized marketing materials in print, video, and on-line formats for use by Marriott Intermediaries and End-Users.

Brett M. Waliczek, CMP Page 3

International Sales Manager: Chicago Marriott Downtown, Chicago, IL (1996 – 1999)

Charged with full responsibility for international sales for the hotel and International Guests.

Contributed to the successful merger of the Event Booking Centers of Marriott International and Renaissance Hotel Group.

Achieved 139% of revenue goals and led a team that earned guest satisfaction rating of 98%.

Worked with corporate communications team to develop a consistent and effective messaging of external documents and promotional materials to support our marketing activities, while executing our corporate directives.

Managed outside agencies and vendors on each campaign and evaluated and tracked the success of each campaign while always coming in under the allocated budget for each project.

Developed key relationships with Tour Companies and Association Groups in Western Europe and Far East.

Worked on transition team for new Siebel CRM system.

Manager of Convention and Event Management: Chicago Marriott Downtown, Chicago, IL (1995 – 1996)

Directs, supervise, train and establish standard procedures for 50 associates to execute complex events/programs with at least 40% being Key Accounts for the company, while communicating needs to all departments while delivering consistency and quality of the product and services provided.

Managed a team of 50 Convention Services Team to execution flawless and memorable events

Received requirements for the events booked by the Sales Department and translated and executed with precision focused service per each group's detailing.

Prepared and executed Group Programs in advance of arrival, on-site, ad post-event

Liaised with Event Planners on logistics, preferences, and up-selling opportunities for the event in order to exceed the guests' anticipated experience.

Oversees guest experience for groups ranging in size from 10-1,200 peak night with attendance ranging from 2-52,000 guests.

Upsold all groups while on-property.

Proactively identifies operational challenges associated with groups and partners with the hotel staff and customers to quickly resolve and identify win-win solutions

Assists supervisor with the overall department management operations forecasting, budgeting, P&L Management

Displays leadership in client hospitality and ensures consistent, high level service throughout all phases of events and ensures all products and services exceed their expectations, creating loyalty and leading to increased market share by making the guest experience is unlike another, and every guest is the most important person in the room.

Competitive Intelligence Analyst: Marriott’s Surfers Paradise Resort & Spa, Surfers Paradise, Australia (1993)

Part of fulfilling Internship requirement for degree, worked in researching competitive resorts on the Gold Coast.

Operations Supervisor: Courtyard by Marriott, Arlington Heights, IL (1990 – 1995)

Managed a team of 41 Associates for all departments in the hotel responsible for food/beverage, event management, rooms, and revenue forecasting, and catering sales.

EDUCATION / CERTIFICATIONS / AWARDS

M.S. – Integrated Marketing Communications, Roosevelt University, Chicago IL (1995)

B.A. – Hospitality Management, Roosevelt University, Chicago IL (1994)

Saba Centra Certificate Program, Saba, Redwood Shores, CA; (2000 – 2001)

Certified Event Manager, Certified Executive Leader, Certified Executive Presenter, Certified Content Developer

Certified Meeting Planner, Convention Liaison Council, Convention Industry Council, Alexandria, VA (1997)

CERT, Department of Homeland Security, Washington, DC, (2014)

Member of the American Society for Training & Development (2001 – 2005)

Committee member of Marriott International Community Outreach Committee (2001 – 2003)

Advisory Board Member for the State of Indiana Higher Education for Hotel Management/Hospitality Administration (2014-2017)

Marriott’s Chairman’s Circle Recipient Award (1999)

Manager of the Quarter for the Chicago Downtown Cluster (2000)

Manager of the Quarter for the Chicago Downtown (1998)

NRA Pro-Start Judge for State of Indiana (2014 – Present)

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