SYED SHAHZAD ALI
Address : **, ****** ****, **** *****, Lahore.
Mobile : 030*-*******
Telephone : 042-********
Email : email@example.com
I am a confident and driven sales manager looking for an opportunity to take a step up in my career and lead a team to new levels of success I enjoy the challenge of breaking new ground in business, and I thrive on enabling my team to surpass sales target. I am eager to use my 18 years experience in sales as well diversified knowledge of my employer’s brands and to progress within the business.
Coca Cola Beverage Pakistan Ltd.
2006 to date
Sales Manager / Distributor Advisor
2006-2011 Sales Manager
2011-2013 Distributor Advisor
Jan. 2018 Distributor Advisor to date
Zulfiqar Ali / Wazir Ali Industries
Area Sales Manager
Hilal Confectionary Pvt. Ltd.
City Sales Manager
Mayfair (Pvt.) Ltd.
Area Sales Officer
CCBPL SALES MANAGER:
Capitalized on extensive Industry knowledge in Driving Share Holder value by boosting market share, sales and profit.
Planned and coordinated all aspects of trade execution, and providing directions to field personnel.
Held full management accountability for market execution, merchandising standards, compliances sales operation expenses and profit and loss.
Made substantial contribution in boosting area sales by 50% average growth from 2006 to 2011. (Daska, Pasrur)
Ensured profitable packs selling to increase profit for company and distribution.
Leading and coaching a sales team of 8 market development officers and 25 sales officers of my area.
Developed ownership approach and get the maximum utilization of resources.
Reduced wholesale contribution through retail penetration.
Strengthen the distribution network and did reformation where required especially in Daska, Pasrur, Chawinda, Narowal, Head Marala and surrounding area.
IMPACT / RESULTS:
Outlet base increased from 200 outlets to 600 outlets. Volume growth in 5 years average 50% and distribution ROI 30%.
Increase area sales from 8 Lac physical cases to 15 Lac cases in 3 years.
ROLE AS A DISTRIBUTOR ADVISOR:
Keeping in view my performance I was promoted as a distributor advisor for the project of distributor development plan.
ACHIEVEMENTS AND RESULTS:
100% palletization of vehicles, pre-sell system implementation, voyage system implementation, people development training, infrastructures of distribution, ROI distribution, health and safety compliance, replaced all weak distributors and merged the area. Ensure 7 days inventory, rerouting, data cleansing, reduction in operation expenses by changing PJP/RTM from time to time.
Helped in resolving critical issue related to sale and escalated important matters to upper management.
ZULFIQAR ALI AND WAZIR ALI INDUSTRIES:
Area started from Renala Khurd to Lala Musa and supervised four territories Lahore Sialkot, Gujranwala and Sheikhupura.
6 TSE along with 25 sales officers used to report, focus on retail penetration and developed my team for next position.
Established accountability and tracking systems of all sales K.B.Is.
HILAL CONFECTIONARY (PVT.) LTD.
Successfully launched Limo Pani, Thanda Orange and increased the sales from 0 to 2000 cartons in Lahore market.
MAYFAIR (PVT.) LIMITED.
It was starting job in FMCG, 4 sales officers, used to report.
Leadership qualities, created sense among team of ownership, relationship building, new accounts development, people development, profitable selling, profit and loss management.
Sales force effectiveness, people management, collaboration for value, leadership qualities and style, revenue growth management, distribution management, sales forecasting techniques.
M.B.A. (The International University,Lhr) 1997 – 1998
B. Com: (Scholars College of Commerce, Lahore): 1996
Matriculations (The Cathedral School, Hall Road, Lahore) 1992