Design Art Direction Product Development

Asha McLaughlin

M 805-***-**** ************@*****.***

*** ******* ******** ************ ** 23185

Profile

Passionate about design and creative process - I thrive on meeting my clients challenges.

Elevating the image and delivering an outstanding final product if what I strive for.

Experience

Creative Director - owner Brand Imaging Design – April 2001 - present Specializing in Branding and Identity as well as Web Design, Packaging, Social Media & Marketing Marketing & Promotional and Interior and Exterior design. I am passionate about offering brand essence research, naming and product development consulting. All projects handled A to Z including production and press checks.

Art Director The Health Journal Magazine – Jan 2017 - Oct 2017 Responsible for all design our direction and production of the magazine. I also designed many of the advertisements that ran in the magazine. I interested with clients and sold ad packages as well.

Art Director Senior Designer – SYDA Foundation 2006–2008 Served on staff for a non-for profit organization, which helps to uplift people all over the world with their philanthropic work. I served as an art director, designer and photographer and occasionally interior design. Designed and directed promotional materials, advertising, web design, signage system bookstore products and photography.

Freelance Art Director The M-Line, San Francisco CA. 1999-2000 I offered Naming, Branding, and Identity and Web Systems for many companies and startups during the Internet boom of 1999. Still occasionally freelance for the M-line today.

Design Director Addis Berkeley, CA 1998 – 1999

At Addis I was the director of design for many projects, which included product packaging, promotional materials, web systems for e-commerce as well as static sites. My design direction was chosen for the rebranding of the entire design firm. This was a great honor. Other responsibilities included directing a design team on projects.

Freelance Art Director Estee Lauder, New York, NY May 1996 – Sept 1996 Designed major ad campaigns for newspapers and magazine. Worked on package and product development as well.

Design Director Desgrippes Gobe & Asso., New York, NY, May 1994 – 1996 Worked on many major brands as an Art Director and design director. Some of the brands included Ann Taylor, Limited, and Express, Bath and Body Works, Christian Dior, Fila, Sephora, Mark Crosse - I designed logo / Identity systems, packaging, retail in-store items (such as signage, interior and exterior, garment design graphics and tags.

Designer Bergdorf Goodmen, New York, NY 1985 - 1986 Designed major ad campaigns for newspapers and magazine. Worked on package and product development as well. Branding design for the Bergdorf Goodman Men’s store including packaging, shopping bags, promotional materials and advertising Education Parsons School of Design, New York, NY BA in Communication Design, Deans List 1985 – 1989 Educational Center for the Arts, Yale, New Haven, CT, 1985 Fine Art & Performing Arts High School, full scholarship awarded. The Maine Photographic Workshop, Camden Maine Summer1981 Spent the summer studying with master photographers such as Ernst Haas and Mary Ellen Marks. This experience changed my life and I never put my camera down again.

Skills

Design, Art Direction and Photography; Adobe Creative Suite; Web Design and Email marketing; Social Media; Great Communication Skills; Yoga & Meditation Teacher; Natural Health Coach; Article Writer

References

Colonel Paul Howard, c: 240-***-****

Professor Rebecca Green, 757-***-****

Professor Patton Burchett, 540-***-****

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