Sales Manager

Vanessa Kaye Parada

**** **** **** *, *********, Virginia 22206 • 703-***-**** • ********@*****.*** PROFILE

Driven business professional with strong abilities in assessing and analyzing training needs for optimal curriculum development for in-house training of new and current employees. Committed to ideals of progress and development in order to build exceptional teams and partnerships. Passionate public speaker with a background in developmental team training. EDUCATION AND LEADERSHIP

Longwood University – Farmville, VA

BS Business Administration with concentration in Management Minor in Supply Chain Management, May 2016

• Dean's List: Fall 2013 & Spring 2015.

• Facilitator Certifications: In Leadership and Group Dynamics and Programs including, o Psycho-Geometrics: Analyzing how we communicate

o True Colors: Analyzing strengths

o One Love Foundation: Domestic violence

• Awarded the 2016 National, Who’s Who Among Students In American Universities and Colleges

• Director of Longwood University Greek Ambassadors for the Office of Student Engagement

• University Student Engagement - Staff Hiring Committee, Student Advisor PROFESSIONAL EXPERIENCE

Hyatt Place Georgetown– Washington, DC

Hotel Sales Manager-Onsite Translator 06/2017-Present

• Serves as the onsite hotel translator for Human Resources and Guest Services.

• Supervise and train Sales Coordinator.

• Negotiate contracts and provide on-site detailing/servicing support for Government and Corporate agencies.

• Manage key new and existing accounts to maintain and increase hotel’s total market share and meet and exceed hotel and individual revenue goals.

• Utilize tactics including prospecting calls, site inspections, on-site entertainment, sales blitzes, networking and industry data reporting.

• Develop and strengthen client relationships with key corporate, government and agency contacts to keep hotel relevant and front of mind.

• Review account production, historical and future market trends and industry intelligence reports to create and implement short and long-term hotel strategies.

• Build relationships with internal and external customers through Travel Agency vendor days, Client Appreciation events, and Hyatt Training.

• Qualify and pursue large acquisition accounts and local backyard accounts to contribute to hotel and individual revenue goals.

• Solicit new business with focus in the SMERF, Government, Non-profit, and Social Markets. Effectively maintain existing relationships by utilizing outside sales, trade show attendance and follow up with 2-hour response Guarantee.

Nordstrom – Arlington, VA

Sales Manager 12/2016 – 06/2017

• Responsible for full cycle sales management of a 3.5-million-dollar department and sales team.

• Ensured team was hiring the best talent by driving and coaching the talent selection and interviewing process.

• Supported the store manager in developing department managers' coaching skills to achieve positive results

• Promoted coaching and training to ensure the retention of our top performers

• Trained team on efficient use of technologies and processes to effectively manage team wide operations.

• Designed department sales metrics and goals; exceeded store monthly sales goals achieving consecutive top regional/company recognition.

• Restructured inventory operations, simplified stock room standards, and redesigned floor plans boosting sale figures and employee revenue by 25% in one month.

• Promoted into current role based off of exceptional team/leadership development, driving of metrics, and ability to clean house.

Vanessa Kaye Parada

4524 28th Road S, Arlington, Virginia 22206 • 703-***-**** • ********@*****.*** Assistant Sales Manager 5/2016 –11/2016

• Assisted management with full life cycle recruiting and hiring of 4.5 million dollar department sales team.

• Made first hire within 2 weeks of joining company.

• Trained team on efficient use of technologies and processes to effectively manage team wide operations.

• Processed the department reporting, including sales goals, historical figures and forecasting trends.

• Awarded Quarter 4 performance recognition for the success of meeting all monthly sales quotas, team development, and achieving 100% team adaptation of our latest customer sales interface application. Management Intern 5/2015 – 08/2015

• Gained hands-on experience developing a sales floor and learning business and management. Learned about supply chains, toured a distribution center, helped execute floor moves, storewide event set up, and store wide rallies.

• Consistently maintained high department metrics and quality assurance - meeting department goal expectations including maintaining above 99% schedule compliance.

• Awarded, most likely to become the President of Nordstrom. Customer Service Representative 12/2015 – 01/2016

Sales Associate 5/2013 – 05/2015

Longwood University Office of Fraternity and Sorority Life (FSL) – Farmville, VA Senior Student Coordinator 4/2014 – 05/2016

• Recruited top university leaders to ensure a strong an efficient team.

• Trained and managed the 25 University leaders.

• Managed and trained two assistant student coordinators.

• Facilitated University leadership development trainings and workshops for both faculty and students.

• Designed presentations and published materials utilized for fraternity and sorority trainings and marketing, including social media.

• Played key role in receiving $4,000 grant for student development tools.

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