Marketing/Advertising Manager

LORELI ALLALA

**** *. **** ***** ****#***, Chicago IL. 60657 C: 214-***-**** E: *************@*****.*** PROFESSIONAL EXPERIENCE

CLEAResult. Chicago, IL. 07/2016 – 12/2017

Marketing Account Manager

Client: ComEd Nicor Gas Focus on Energy Wisconsin

Manager of energy efficiency marketing programs for Illinois and Wisconsin territories

Responsible for managing the accounts, developing and monitoring project schedules, writing creative briefs and other marketing documents

Tactics: B2B and B2C marketing and advertising projects, Direct Mail, email blast campaigns, collateral materials, social media campaigns, events and newsletters

PACO COLLECTIVE. Chicago, IL 04/2015 – 12/2015

Sr. Account Executive

Client: Blue Cross Blue Shield

Project manager of multiple communication/advertising initiatives for the Hispanic market

Implemented high quality control processes/review for all projects

Responsible for managing bilingual advertising campaigns with Digital, Radio and Direct Mail components

Developed a solid relationship with client and partner agencies and collaborated with internal departments to ensure deadlines were met in a timely manner

LOPEZ NEGRETE COMMUNICATIONS. Houston, TX. 08/2014 – 03/2015 Account Executive

Clients: Verizon

Led bilingual direct mail campaigns for Verizon FiOS

Managed print production and execution for every Direct Mail piece

Collaborated with Creative, Planning and Production teams to develop and implement solid and consistent communication programs for Direct Mail campaigns

Built competitive analysis assessments and implemented key findings for Verizon THE MARKETING ARM - OMNICOM GROUP INC. Dallas, TX. 06/2013 – 7/2014 Account Executive - Multicultural

Clients: Frito-Lay PepsiCo

Managed shopper marketing campaigns with Digital, POS and PR/Promotion components for the Hispanic market

Directed daily account management, ensuring effective communication flow and monitoring campaign impact

Worked with agency colleagues to plan and implement best advertising solutions meeting client goals and budgets

Worked closely with Account Supervisor in identifying client's problems and opportunities DIESTE - OMNICOM GROUP INC. Dallas, TX. 03/2011 – 5/2013 Account Executive

Clients: AT&T TXU Energy

Led acquisition and retention bilingual direct mail campaigns for AT&T

Managed the process of DRTV and radio spots under supervision for TXU Energy

Participated in competitive analysis research for both accounts PERSONA COMMUNICATIONS LLC. San Antonio, TX. 05/2009 – 03/2011 Account Coordinator

Clients: Frito Lay Wrigley Mexico Vilore Foods Carrier México Totaline Flexi Compras

Advertising tactics: Radio, Print, POS, Packaging and Digital

Collaborated in product launching and product awareness advertising campaigns

Coordinated and executed Hispanic BTL promotions alongside team members in an efficient manner EDUCATION

Bachelors of Business Administration with Concentration in Marketing The University of Texas in San Antonio 2005 – 2009 Study Abroad Pontificia Universidad Católica Argentina, Buenos Aires, Argentina 2008 LANGUAGES

Spanish: Native language

English: Full professional proficiency for written and oral SKILLS

Solution-oriented team player with positive attitude

Excellent project management skills

Innovative, adaptable, and always striving to improve assigned tasks

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