Marketing Researcher, Marketing Analyst, SPSS, Business Analyst

Ashley Jing

Lansing, MI 978-***-**** ********@***.***

EDUCATION

Michigan State University, East Lansing, MI August 2018 Master of Science in Marketing Research

GPA: 3.78

Michigan State University, East Lansing, MI December 2016 Bachelor of Arts in Marketing, Minor in Information Technology GPA: 3.52 Dean’s list: 5 Semesters

EXPERIENCE

Hopeshow Industrial Co., Ltd., Hangzhou, China February 2017 - July 2017 Marketing Researcher & Analyst

• Increased customer satisfaction by 5% and repeated purchase rate by 3% across 300 franchises, by optimizing the pricing, packaging and marketing strategies.

• Assisted with seven research projects, collecting customer preferences and buying habits as well as analyzing data on emerging competitors.

• Conducted customer satisfaction snapshots to research buying trends and behaviors, interviewed customers and compared feedback to purchase trends, which aided in creating product life cycles and sales dashboards.

• Enhanced competitive advantages of products through analyzation of pricing, product coverage, product design, product failure rate and potential marketing population.

• Trained new hires by following a strict three-week training plan, covering day to day job duties before my departure. World Elites, LLC., East Lansing, MI July 2016 - December 2016 Marketing Assistant

• Generated $10,000 in revenue over three months, utilizing multimedia in both traditional and digital channels.

• Created two Excel based research reports with collected data, showcasing living preferences of international students.

• Designed and built two digital marketing research programs for 500+ students in the Ann Arbor area.

• Presented new promotional materials and effective content strategies for off-campus apartments. APlus Education, LLC., East Lansing, MI November 2015 - December 2016 Marketing Assistant & Co-Founder

• Attracted new customers through drafting, editing and proofreading of sustainable promotional content, still in use.

• Enhanced key market insights through creation of diverse marketing projects, including competitive and data analysis.

• Increased total sales revenue by 15% and customer loyalty by presenting market research results to key stakeholders. xQuant Company, Ltd., Hangzhou, China May 2015 - July 2015 Sales Administration

• Maintained sales and consumer database information via internal database management, which covered national banks, insurance and venture capital clients.

• Mentored two staff members regarding receptionist responsibilities and sales administration position duties. EXTRACURRICUAR

MSU Broad China Business Society January 2015 - June 2016 Marketing Assistant

• Created marketing content, including posters and social media articles, to promote various social and business events throughout the campus.

SKILLS

Technical: Microsoft Office, Python, R, Qualtrics, SPSS Statistics, SPSS Modeler, Google Analytics Bilingual: Mandarin and English