**** ******** ** **

Comstock Park MI *****

Ph: 616-***-****

ac3sqp@r.postjobfree.com

LARRY RIDDLE

SUMMARY

Executive sales and marketing leader with extensive aircraft avionics experience developing long and short term sales strategies, driving sales to new and established market channels, creating and sustaining brands, achieving challenging goals, maintaining and developing key account rapport, and FAA Commercial Instrument rated pilot

PROFESSIONAL ACHIEVEMENTS

2015-2001 Developed or championed 12 new business cases with sales exceeding $700M

2014 LYNX Rewards - Created Sales incentive program to create additional excitement with a new product launch

2010 Innovation Nation – created forum for internal development and presentation of new products

2008 President Award – Executive Team Member Performance

2006 Cliffs Edge Award – Sales and Orders Performance Award

Key Award Winning Branding Campaigns:

Integrated cockpit avionics for Part 23 SmartDeck

ADS-B transponder Lynx

Standby instrumentation Trilogy and ESI 500 Genesis

SKILLS & EXPERIENCE

Strategic Sales Planning & Product Management

Business Case Development and Execution

Sales Capture Strategy and Tactics – OEM, Fleet, Integrator, Owner/operator

New Market Channel Development

Lead Generation and Capture

Creative Product Marketing and Promotion

Media planning and Advertisement

Cross Functional Team Development

Proposal Strategy and Redline Reviews

Customer Rapport and Industry Participation – AOPA Industry Advisory Council and GAMA Flight Ops Sub-committee

Diverse Global Market and Customer Base Sales – Aftermarket/Forward fit Commercial and Military

FAA rated commercial pilot – active with 1,000+ hours flight time

WORK HISTORY

VICE PRESIDENT, SALES AND MARKETING - MAY 2001 TO MAY 2017

L3 Technologies

Aviation Products Sector – Grand Rapids MI

BUSINESS MANAGER, OEM GROUP - FEBRUARY 1999 TO MAY 2001

Goodrich Aerospace – Grand Rapids MI

EDUCATION

Western Michigan University – Kalamazoo MI

Bachelor of Science: Aviation Technical Operations, 1990

FAA COMMERCIAL INSTRUMENT RATING WITH MEL/SEL

University of Michigan - Ann Arbor MI

Executive Course – Finance 2006

REFERENCES

AVAILABLE UPON REQUEST

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