Social Media Marketing
Resume:
Samantha Kern
**********@*****.***
Employment History
AGIA Affinity Services, Marketing Project Specialist, Carpinteria, CA Feb.2017-Current In addition to the Marketing Project Coordinator duties:
• Promoted to Marketing Project Specialist
• Responsible for marketing plan development and implementation
• Lead annual presentation of planning reports to management, clients and insurance carrier partners
• Assist the Marketing Management team in strategic development of marketing initiatives to support AGIA’s corporate initiatives, and implement special projects as assigned
• Act as a resource for the Marketing Project Coordinator team in day to day tactical decision making
• Serve as subject matter expert for our marketing processes
• Manage the marketing process document that lists all the steps to take to complete a project from start to finish AGIA Affinity Services, Marketing Project Coordinator, Carpinteria, CA Oct. 2014-Feb.2017
• Manage marketing plans for the campaign year to meet or exceed revenue projections
• Assist in the interpretation of historical marketing plan data throughout plan year to recommend best marketing strategy for current and future marketing projects, and annually, for marketing plans
• Contribute to and present proposed recommendations for marketing projects and marketing plans
• Participate in budget allocation to specific marketing projects within client plan marketing allowance
• Work with Creators to develop successful campaigns with messaging that appeal to needs of the client, carrier, and the member
• Execute and coordinate the completion of all tasks which lead to the timely and effective implementation of all assigned marketing projects, to ensure that high quality service to our customers is maintained and established operating standards are met or exceeded
• Contribute to negotiation with carriers, clients, and internal departments in order to resolve legal and other desired revisions, to ensure final marketing materials are complete, accurate, and maintain creative integrity
• Lead meetings to disseminate key information relative to marketing offers to internal AGIA departments, to ensure workflow clarity, reporting accuracy and processing and fulfillment capability
• Participate in determining best marketing project strategy using key marketing variables (who to market, what to market and when to market)
• Produce regular and annual marketing reports, about analysis of past results, product overview, statistical significance/validity testing, projecting confidence levels of probable success for campaigns, financial projections and recommendations for future campaigns
• Participate in annual presentation of planning reports to management, clients and insurance carrier partners
• Contribute to and support the Marketing team operation to ensure accomplishment of the department goals
• Manage the new client process document that lists the steps to take to bring on a new client
• Lead customer retention efforts through multiple social media platforms
• Periodic member interaction when responding to customer queries in a timely and accurate manner as well as obtaining testimonials and client satisfaction surveys
• Perform miscellaneous and special projects as assigned InterMedia-Advertising (AppleOne Employment Services), Media Coordinator, May 2014-Oct. 2014 Woodland Hills, CA
• Began as a Data Entry Coordinator and after almost two months, I was promoted to the position of a Media Coordinator
• Assistant to seven media buyers and numerous account executives; handling multiple projects for different clients
• Compile data reports in order to purchase broadcast time on radio and television stations for clientele; responsible for staying within budget and rates
• Responsible for making sure all data is correct; paying close attention to result reports to ensure successful outreach of TV/Radio ads
• Work with the media team to determine where to place ads based on the client's objectives, budgets, and demographics
• Utilize strong written and verbal communication skills in order to strengthen the business relationship with our
current affiliates while also constantly seeking to bring in new business Freelance Consultant Jan. 2013-Oct. 2014
Social Spice Media, Account Manager, Camarillo, CA
• Create and manage distributions for online postings on social media platforms such as Facebook and Twitter for 30 accounts, seven days a week, once per day
• Manage and respond to reviews on Yelp for two accounts
• Run monthly reports in order to strategize for future postings Samantha Kern Social Media Marketing, Owner, Simi Valley, CA
• Provide strategic planning recommendations to four clients
• Effectively negotiate with clients on the best budget and strategy allocation to their respective social media campaigns
• Successfully increased direct sales and online engagement
• Develop and update personal and social media websites as relates to the real estate industry
• Create a social media strategy and manage distributions for online postings on platforms such as Facebook, Twitter, Pinterest, Google +, LinkedIn, and Yelp for 2 hours a week per account
• Generate marketing materials i.e. flyers and postcards
• Manage realtor profiles (i.e. Zillow, Trulia, and Realtor.com) to make sure all information is current and all
listings are present
Posadas Real Estate Group, Assistant to Owner, Simi Valley, CA Dec. 2012-May 2014
• Provide administrative support i.e. responsible for phones, email correspondence, newsletter distribution
• Manage and schedule Microsoft Outlook calendar for two executives
• Solicit client testimonials
• Generate content for personal website, blogs, and social media websites
• Create promotional videos of real estate listings to add to all websites
• Coordinate special events i.e. design online advertisements as well as posters for promotion; create and send invitations; meal planning; track attendance
• During tax season, provide additional administrative and office support to the real estate teams tax services office
• Created a filing system to find tax documents in a quick and easy manner
• Reached out to all previous 300 plus clients as well as established additional new clientele via telemarketing for
tax services office
Education
Bachelor of Science in Business, Bachelor of Arts in Spanish CSU Channel Islands May 2012
• Commencement Speaker, Graduated Cum Laude, President and Co-founder of Catholic Newman Club, Nominee for Who’s Who Among Students in American Universities and Colleges, CSUCI Merit Leader, Gamma Beta Phi Gold Level Member (2012)
• Member of the International Education Exchange Council (2011-2012)
• Member of the Gamma Beta Phi Honor Society (2008-2012)
• Semester Honors (2008, 2010)
Study Abroad Program, Instituto Technólogico y de Estudios Superiores de Monterrey, Aug 2009-May 2010 Campus Querétaro
Skills
Bi-lingual-Spanish; Effective communicator; Extremely organized; Detail-oriented; Some knowledge of Photoshop; Proficient in Microsoft Office Suite including Word, Excel, PowerPoint, Publisher; Excellent leadership skills; Knowledge of current trends, pop culture and social networking programs; Able to prioritize and multi-task effectively
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