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Director Creative Design Development

Los Angeles, California, United States
November 28, 2017

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Danny Pestonji




Design / Creative Consultant Spring 2016-Present

Design and development on multiple brands for Loot Crate, Unified Pets, Outward Hound, Jazwares, Beverly Hills Teddy Bears and Moose Toys. JAKKS PACIFIC INC. Summer 2011-Spring 2016

Vice President of Design

Developed new business for the company’s portfolio which included new IP and licensed products. Built new relationships with licensors, and continued to build relationships with retail buyers. Designed and partnered with Target on a private label line which included “Honestly Cute” with various price points and garnered 12 feet of products at retail. Teamed up with marketing on creating price points and slots. Guided and led the creative team to develop new innovative products and pitches, such as Marvel and WWE role-play and dress line. Developed and achieved a partnership with Lucasfilm and Warner Brother consumer products, resulting in

$75MM revenue increase on the Boy’s team in one year. Established relationships with the inventor community, which led to achieving an award-winning item of the MAXTOW Truck that outsold the competitor’s high priced vehicles.

Possess strong presentation, leadership and mentoring skills, ability to creatively think outside the box, and demonstrated capabilities developing brands and creating a line looks. Track record of developing lines and ownable looks. Oversaw all production issues with the local design team and China team. SPIN MASTER INC. Spring 2008-Spring 2011

Creative Director

Led and developed Girl’s and Preschool brands from conceptualization to retail shelf. Led the creative team through design development, budgets, cost approvals, overall product approvals and built strong relationships with numerous inventors. Launched the first season of major brands including Zoobles achieving $120MM in sales and launched the preschool IP Pop on Pals.

Conducted monthly product reviews with the executive team and worked collaboratively with sales teams.

Led design presentations to major license. Oversaw all design issues with the local team and China team.

MGA / LITTLE TIKES Winter 2003-Spring 2008

Creative Director of Preschool Brands and Bratz

Led and developed Preschool Little Tikes brand (Preschool, outdoor toys, games and sporting goods) and Bratz toy line from conceptualization to product development. Managed a creative team in design, budgets, cost approval, and product approval. Originated line reviews, brand strategies, price points and analysis. Weekly review and analysis with Vice Presidents in all related areas, monthly product line reviews with the CEO. Interacted with sales teams and lead presentations to major retail buyers. Oversaw all design issues with the local team and Hong Kong team. Worked with foreign manufacturers. Interacted with advertising team for commercials. EQUITY MARKETING Fall 2000-Winter 2003

Art Director

Designed and developed premium toys, consumer products, novelty toys, and stationary products MATTEL Spring 1996-Fall 2000

Project Designer

Designed and developed Games and Preschool toys. Designed and developed licensed and non- licensed toys. Promoted from Associate Designer through ranks to Project Designer. TEACHING

OTIS COLLEGE, Westchester CA Fall 1999-Fall 2005

Toy Department /Division

Instructor- Part time

PASADENA CITY COLLEGE, Pasadena CA Fall 2000- Fall 2005 Product Design Department/Division

Instructor-Part time


Creative brand building, 15 years in team leadership, knowledge of production with plush, mainline, novelty, collector toys and more, knowledge of quality control, budgets, maintain budgets, design to cost, approve spending, cost evaluation, Asian manufacturers, open markets products, develop models through varieties of China model shop, knowledge of tooling and manufacturing time line, knowledge of materials, planning, strong in design development, high strength with Adobe Photoshop, Illustrator, Rhino and most important, a team leader and a team member.


Art Center College of Design, Pasadena CA

Bachelor of Science, Industrial Design /Product 1996 Danny Pestonji 22029 Vincennes Street Chatsworth California 91311 818-***-****

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