eCommerce and Digital Professional

SHAWNA LEE ROSE

Summary

• Results driven ecommerce professional, with over seven years’ experience of strategic planning and execution to grow traffic and sales for ecommerce sites.

• Demonstrated ability to multitask and manage competing priorities in deadline driven environments.

• Strategic, analytical thinker who is able to translate data into successful digital campaigns.

• Subject matter expert for ecommerce and mobile content management systems. Employment

London Fog New York, New York

eCommerce Marketing Manager May 2016 to Current

• Own and manage all ecommerce operations and strategy for LondonFog.com.

• Aspects of ownership include P&L, IT infrastructure, digital marketing, site merchandising, and assortment planning.

• Oversee customer service, fulfillment, and day to day site workings.

• Manage third party platform maintenance vendor, SEO/SEM agency, retargeting agency, and freelance consultants.

• Identify and implement customer acquisition opportunities, and tactics to increase conversion rate, average order value as well as repeat purchases.

• Create monthly sales reports for executive team, analyzing sales trends, merchandising opportunities, and forecasting inventory.

• Provide creative briefs and direction to outside vendors for completion.

• Produce seasonal product and lifestyle photo shoots including styling, sample collection, and vendor sourcing and management.

The Children's Place Secaucus, New Jersey

eCommerce Associate Production Manager Oct 2013 to Nov 2015

• Collaboratively develop production schedule and content calendars for multiple sites and applications to meet deadlines and increase traffic and sales.

• Define scope, stakeholders, and processes in the creation of the SOP for ecommerce bounce-back coupon program that has successfully launched to grow customer loyalty.

• Own uploads and cross selling functions and strategy for digital product catalog of US and CA catalogs to grow cart size and average cart value.

• Coordinate all UAT testing within department for quarterly desktop releases and assign all JIRA tickets to properly move forward within testing cycle.

• Manage the creation and execution of all loyalty program creative assets that live online.

• Mobile Product Management-schedule, test, and release all assets for mobile application and mobile site to increase sales, traffic, and conversion.

• Manage mobile vendor relationship, business requirements, and enhancements for the mobile experience.

• Implement and train co-workers on new mobile application CMS. Barnes and Noble College Basking Ridge, New Jersey Web Merchant Jul 2010 to Oct 2013

• Achieved double digit sales increases year after year throughout tenure.

• Implement cross selling to BN College Sites for specific divisions to further drive sales.

• Lead category mapping and categorization for divisions assigned on a yearly basis.

• Write all product copy to ensure accuracy and optimized search is displayed across all sites.

• Create, manage, and implement all department marketing initiatives as well as promotions.

• Worked cross-functionally on platform upgrades for 650 college bookstore sites. Tory Burch Carteret, New Jersey

eCommerce Assistant/ Customer Service May 2009 to Jun 2010

• Respond to all website inquiries, assist in shipping, returns, and price adjustment paperwork.

• Recognize and record all website discrepancies for correction. Ensure that the website is properly functioning.

• Wrote instructional manual for Epicor WebIM product look up protocol for the third party call center. Volunteering

Helping Hands of New Jersey Volunteer Construction Worker Jan 2013 to Current Helping Hands of New Jersey helps those with rebuilding from Superstorm Sandy. I have spackled, sheet rocked, painted, and demo'd houses. With the guidance of a master contractor this has been made possible. The organization is now focusing on helping those in the community, especially disabled veterans that need housing updates to accommodate disabilities.

Contact

Springfield, NJ 07081

*************@*****.***

732-***-****

www.linkedin.com/in/shawnarose

Education

Douglass College, Rutgers University

Bachelor of Arts Communication

Stack Skills

Certificate Internet Market Mastery 2015

PMI

Coursework: Project Management 2016

The Product School

Coursework: Product Management 2017

Skills

TECHNICAL KNOWLEDGE

Coremetrics

Google Analytics

HPQC

IBM Websphere

Internal Search

iPerceptions

JIRA

Lotus Notes

Magento

Microsoft Office Suite

Omniture

SEO / SEM

Skava Mobile

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