TINA E. ZIEGLER

Admiral’s Hill, ** Boatswains Way, #502, Chelsea, MA 02150

ac3cra@r.postjobfree.com

***/650-****-***/884-0650

OBJECTIVE: Secure a full time or project management opportunity with industry leading, high-energy organization that implements diverse marketing initiatives across multiple strategic business units and target audiences. Interest in strategic planning, integrated and experience marketing, corporate co-branding, trade show, conference and event management, marketing communications and services.

SUMMARY: Marketing professional with corporate, agency, sales and managerial experience in product and service organizations. Proven success in:

• Strategic Planning • Special Events/Sponsorships/Strategic Alliances

• Brand Positioning • Tradeshow/Lead Generation Management

• Advertising/Promotions • Media, Community and Public Relations

• Conference Management • New Business Development

• Corporate Social Responsibility • Electronic Marketing/Web Development

PROFESSIONAL EXPERIENCE:

GLOBAL MARKETING PROJECT MANAGEMENT & EVENT MANAGEMENT CONTRACTOR

TRADE SHOW AND CONFERENCE PRODUCER 2001- Present

Strategically plans and manages overall international marketing and project management initiatives including trade shows, customer advisory board meetings, regional user groups, industry seminars, and annual user conferences, to increase brand awareness and achieve revenue goals. Conceptualize and develop strategic alliances and sponsorship opportunities. Manage agenda design/collateral development, speaker recruitment, placement and training, audience development/database management, site selection/negotiations, registration and housing, tradeshow logistics, design, exhibits, and training, lead generation, annual report development, and print and electronic marketing initiatives. Supervise all logistics and operations, including sales and marketing teams and external vendors. Manage cross-functional department programs, briefings, trainings and client relations. Oversee budgets.

• Clients have included: IBM, Oracle (formerly Endeca Technologies), Thermo Fisher Scientific, Altisource, EnerNOC, Progress and Sonic Software, Aurea Software, Unica Corporation, Fuse Source, Simmons College, Lahey Health, 170 Systems, Crisis Management Intl., and Sports Museum of New England.

DIRECTOR, ACCOUNT SERVICE 2000-2001

Kaminsky Strategic Marketing and Design Boston, MA

Directed strategic planning and implementation of all client marketing communication initiatives including annual reports, advertising, direct marketing, brochure, electronic marketing and website development.

• Supervised account service and administrative teams in the day-to-day management of client accounts.

• Designed agency restructure, operations and processes to streamline procedures and maximize efficiencies.

• Directed the development of new business initiatives.

MANAGER, MARKETING COMMUNICATIONS & SERVICES, CONFERENCES AND EVENTS 1993-2000

Liberty Mutual Group Boston, MA

Developed, directed and implemented strategic marketing plans for both Marketing Communications and Marketing Services divisions supporting 900 offices in $54 billion, Fortune 111, global financial services company. Supervised and managed up to 40 personnel and an annual budget in excess of $2 million.

• Managed all aspects of multiple events and forums with annual attendance exceeding 3,000; corporate tradeshow and lead tracking system resulting in more than 500 leads annually and budgets exceeding $2 million.

• Directed marketing initiatives across multiple strategic business units and management teams to build cohesive brand positioning and solidify corporate messaging.

• Supervised strategic planning and implementation of all marketing communications materials including direct mail, brochures, newsletters, videos, and electronic marketing initiatives.

• Designed and directed strategic target market programs, managing advertising, public relations, direct marketing

and sales support activities.

• Researched and orchestrated speakers bureau program and corporate sponsorships with organizations including Forbes, Fortune, Newsweek, CFO Publishing, Microsoft, Coca-Cola and The Walt Disney Company.

• Directed the development of 30 corporate product and service collateral pieces in less than 3 months.

• Recipient of 12 corporate Significant Achievement and Excellence in Strategic Management Awards in 7 years.

NATIONAL ACCOUNT MANAGER 1992–1993

AIR MILES: Loyalty Management Group, Inc. Boston, MA

Managed customer relationship marketing, strategic alliances, affinity and direct marketing campaigns for multiple million-dollar accounts, including the launch of the $10 million Citibank Air Miles credit card. Developed and monitored customer retention and acquisition initiatives. Directed all advertising, public relations, sales promotions, sponsorships, database systems and direct marketing activities.

• Generated 71% of company revenue and 360,000 or 16% of customer base within one year.

• Sponsors included: Citibank - Credit Cards and Retail; Hyatt Hotels & Resorts; Hertz Corporation; GTE Mobile Communications; Cellular One, Thomasville Furniture and AT&T.

SENIOR ACCOUNT MANAGER 1990–1992

McDougall Associates, Inc., Marketing, Advertising and Public Relations Peabody, MA

Developed and implemented strategic public relations programs including management of special events, sales promotions, corporate and media relations.

• Converted multiple project-based accounts into retainer clients by increasing clients’ media placements by 30%.

• Clients included: 16 Marriott Hotels and Resorts properties and AT&T Computer Systems.

ACCOUNT EXECUTIVE/ADVERTISING, P.R., BUSINESS DEVELOPMENT 1987-1990

Houston Advertising (currently Arnold Worldwide) Boston, MA

Simultaneously developed and directed execution of strategic marketing plans for accounts in 3 business units of

full-service agency.

• Supervised creative, broadcast and print production, research, media and trafficking for accounts billing in excess

of $35 million.

• Clients included: Casual Male; Marshalls; New England Development Co.; Howland Place Designer Outlet Center; Lechmere; BayBank; WVBF-FM.

ACCOUNT EXECUTIVE/PUBLIC RELATIONS AND

ASSISTANT ACCOUNT EXECUTIVE/ADVERTISING 1983–1987

Ingalls, Quinn & Johnson, Inc. (a subsidiary of Omnicom and BBDO International) Boston, MA

• Served as national spokesperson and fashion consultant for T.J. Maxx, off-price retail chain of 300 stores, conducting on-air national and regional broadcast and print interviews on client's behalf.

• Additional clients included: Carter’s Childrenswear; Boston Traders; Zayre Corp.; BJ’s Wholesale Club

EDUCATION:

Harvard University Cambridge, MA

Graduate Certificate in Business Administration.

Boston University Boston, MA

B.S. in Mass Communication. Concentration in Advertising/Marketing.

Anthony Robbins Mastery University San Diego, CA

Graduate Certificates in Finance, Life Sciences, Psychology and Leadership.

American Board of Neuro-Linguistic Programming - Certified Practitioner Boston, MA

Synergetic Results International Marina Del Ray, CA

• Certified Practitioner of Time Line Therapy • Certified Practitioner of Hypnotherapy

AFFILIATIONS/INTERESTS:

• Board of Directors former member, Partnerships for Youth with Disabilities and Cycle Kids International

• Volunteer, Special Olympics Volunteer, The Fenway Force, The Boston Red Sox

• Completed 2 Danskin Triathlons • Boston-New York AIDS Ride • 2 Dana Farber Pan-Mass Cycling Challenges

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