Muhannad MAHAYNI

Senior Graphic Designer Arabic content developer

Istanbul, Turkey

ac3cd0@r.postjobfree.com

mahayni.wixsite.com/mahayni

Perhaps being born and raised in a place that has always been called "The cradle of civilization" - The land that gave the world very first alphabet - has been always my inspiration.

As a senior Arabic graphic designer, I adore the Arabic language, my native tongue. What’s more, I am very interested in the various ways it is used in the advertising industry, and finding the best possible way to present this language in an advertisement as always been one of my major concern especially nowadays, where, for instant, all advertising campaigns are first written in foreign languages - English it is in this part of the world - and then translated into Arabic, this process in many cases distorts the beauty of the words and sometimes the main idea might get lost in translation. Being involved in this industry I always strive to present Arabic in the best way possible.

Experience supported by enthusiasm got me involved in advertising, when it comes to

'Arabisation.' I believe I have been through all the difficulties, problems, and misunderstandings that may occur in this process (Arabic Fonts, Arabic Software, Arabic Operating Systems, Right-to-left Layouts, Translations, Compatibility, File Formats, Concepts Cultural Translation, Logo Adaptations, Calligraphy, Pre-printing and Printing Process etc.) My experience lays in having been involved in many multilingual advertising campaigns, and in the whole process from brainstorming to final printed product. The strong Arabic background supported by fluency in English, both play a major role side by side with a technical software experience and Arabic compatibility.

WORK EXPERIENCE Moodban

Founder Arabic Graphic Designer

May 2016 - Turkey

Freelance

Arabic Content Brand & Visual Communications expert A professional creative Arabiser (Arabic Copywriting / Translation, Arabic Visual Communication, Arabic layout, Arabic conceptualising / Visualising, Arabic Branding).

April 2014 - Present Dubai, United Arab Emirates

Brash Brands

Senior Artworker Arabic Graphic Designer

Creative artwork and production.

January 2013 - April 2014 United Arab Emirates

Tonic International

Final Art Director Arabic Graphic Designer

The Magician

United Arab Emirates

Ad Force1

Partner Studio Manager

January 2006 - January 2011 United Arab Emirates

Fortune Promoseven

Graphic Designer

Finish Artist / Graphic Designer

2003 - 2006 Dubai, United Arab Emirates

Axis Integrated

Graphic Designer

Arabic graphic designer

2001 - 2003 Dubai, United Arab Emirates

EDUCATION Damascus University

Business Administration

January 1999 - January 2004 Damascus, Syrian Arab Republic LANGUAGES Arabic (Native)

English (Fluent)

Turkish (Beginner)

AWARDS With Fortune Promoseven

DEPA Award for 'The Best Advertising Campaign' in the Middle East.

2005

With Fortune Promoseven

New York Festivals Awards.

2005

With Fortune Promoseven

London International Advertising Awards.

2005

With Fortune Promoseven

"The most Innovative Entry" in the GMR Awards.

2006

With Fortune Promoseven

DEPA Awards "Best Sales/Marketing Campaign Award"

2006

SKILLS Arabic Calligraphy, Arabic Copywriting, Arabic Translation, Art Direction, Branding, Graphic Design

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