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Digital Content Manager

Bernards, New Jersey, 07920, United States
November 14, 2017

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Seeking a senior position as a Digital Content Manager/Strategist in a well-reputed firm where I can utilize my 18 years of diverse corporate, hands-on experience, accomplishments and leadership. I look to maximize the digital content and delivery experience through Business/Systems Analysis process improvement, KPIs, analytics, creative execution, and best in class strategies.

Career Highlights

Held leadership positions for the past 18 years with Fortune 200 companies or better.

Digital CMS and Delivery Team Lead for Johnson & Johnson, Janssen Pharmaceuticals Division in an Agile environment.

Verizon Corp. and Verizon Wireless HR authoring community director for over 200 International SMEs.

Wrote and enforced the Verizon Content Governance Model as well as training documentation.

Architect and lead content approver/proofreader for automated content workflow through Drupal CMS at Verizon.

Developed analytics dashboard to “tell the story” how content is being consumed.

Well versed in CMS including: Drupal, Oracle, IBM, Documentum, Dreamweaver and Fusion.

Hands on content creation with HTML, CSS, Dreamweaver, JS and Fusion.

Expert use of Photoshop to create and edit web graphics and promotional assets (portfolio available.)

Project and program manager for enterprise portal content initiatives, migrations and re-write strategies.

Creative developer for hundreds of written and digital campaigns and initiatives for the enterprises.

Developed graphical portfolio highlighting 18 years of web design and UI development for preview.

Gathering requirements, creating user stories, test cases, and wireframes for enterprise projects.

Core Skills and Competencies

Leadership ~ CMS~ Digital Delivery ~ Digital Marketing ~ Pharmaceutical ~ Telecommunications ~ Governance Development ~ Visual Marketing and Communications ~ Training and Mentoring ~ Social Media ~ KPIs and Analytics ~ Writing ~ User Interface and Graphic Design Principles ~ Project Branding ~ User Experience Strategies ~ Web Design ~ Organizational Leadership and Team Building ~ Project and Program Management ~ Executive PowerPoint Development ~ Prototyping ~ Policies and Procedures ~ SDLC ~ SEO ~ Agile Methodologies

Professional Experience

Novartis Hanover, NJ

Modular Content Lead 2017-2017

Enterprise Modular Content Lead for Pharmaceutical Web Sites and Communications

Responsible for the day-to-day support to develop, pilot and implement the modular content concept of Next Gen Marketing for Novartis HCP and Patient web sites and communications.

Responsibilities include identifying appropriate tactics, working with third party suppliers on template requirements, defining scalable brand level requirements that support both small and large brands, defining and documenting requirements, identifying metrics to report success, and development of training materials and provide change management support for the implementation of modular content.

Janssen division of Johnson & Johnson Titusville, NJ

Global CMS Digital Delivery Lead for Janssen Pharmaceuticals at Johnson & Johnson 2016–2017

Global Team Leader, Digital Release Manager

Accountable for overall Agile digital delivery (intake through go-live) for Janssen Global Pharmaceutical web sites ensuring service performance, accuracy, compliance and established goals are met.

Web sites include: Simponi HCP, Invokana HCP,, CarePath™ Healthy Engagements, Invokana, Zytiga, Olysio, Xarelto US, Invega Trinza HCP, Invega Trinza, Invega Sustenna, I Can Imagine, JanssenConnect, Simponiaria, Simponiaria HCP, Invokamet, 2infuse, Prezcobix, Stelara Info, Janssen Care Path,, Specialty Dimensions, DARZALEX Patient, DARZALEX HCP, Castlemansconnect, Sylvant, and others.

Manage, mentor and perform hands on training for global delivery team utilizing Fusion CMS on the Drupal platform.

Manage and analyze service demand while prioritizing and allocating resources for on time or escalated digital delivery. Perform code, editorial and functionality review in all phases of the digital release process.

Maintain portfolio data and collaborate with business owners with SharePoint.

Verizon Corporate Basking Ridge, NJ

Senior Consultant Human Resources (HR) Communications / Employee Experience 2007–2016

Verizon Enterprise HR Employee Web Portal Manager

Provided expert leadership and CMS training to the content authoring community comprised of more than 200 subject matter experts (SMEs) with focus on governance, mentoring, digital strategy and user experience.

Conducted weekly status meetings to monitor and review content strategy updates.

Wrote compelling web content focusing on brand voice, style to improve employee experience.

The global community included:






Well versed in Health, Wealth Management, Total Rewards and all other HR guidelines, policies and regulations.

Partnered with agencies to perform global content audits, focusing on content validity, accuracy, necessity, legality, brand voice, style and tone.

Graphic designer for portal and promotional communications and marketing campaigns with focus on driving engagement and exposure through various vehicles including web, email, multimedia and social media. Deep understanding of design and UI, UX principles.

Prepared and analyzed KPIs on an ongoing basis and derived analytics reports to determine content, campaign and self-service usage.

Enforced and produced the Verizon authoring governance model to assure best practices, integrity of content as well as protect Verizon from liability from erroneous, binding content.

Developed expert level PowerPoint presentations for Senior Executive Leadership.

Lead intake and designer for all related HR portal initiatives, promotions and microsites. Liaison between IT and HRIS.

Point of contact for both project funding and requirement documentation for portal initiatives.

Maintained significant involvement with the portal project prioritization as a steering committee member.

Business / Systems Analysis for CMS improvement.

Notable Accomplishments:

Served as architect for HR CMS automated workflow. Lead editorial content approver and proofreader for community.

Managed CMS platform migrations, including IBM WebSphere, Oracle UCM, and Drupal.

Developed hybrid analytics dashboard to measure campaigns, web and promotional email and social media strategies.

Managed the merging of Verizon Wireless and Verizon Corp. libraries and content into a single library and site serving the enterprise.

Conceptualized and developed innovative and engaging web UI/UX within the portal for the improvement of employee experience on any device.

Boosted the portal’s page views to more than 20 million to date.

Played a vital role for the global portal content rewrite initiatives. Mentored content writing teams.

Earned distinction for receiving four ‘Recognizing You’ Awards based on exceeding expectations and making measurable contributions to the business.

Verizon Wireless Basking Ridge, NJ

HRIS Consultant 2004–2007

Web Portal Manager, Technical Team Leader, and Graphical Designer

Carried out assigned tasks as a lead web designer, interface developer, and graphics designer functions; which included conducting weekly planning, strategy, and change control meetings.

Coordinated and organized the WebSphere Portal implementation testing and the UAT Team, accountable for identifying defects and generating appropriate solutions.

Offered first-rate assistance in designing the HR Portal and HR event calendar.

Held accountability in preparing accurate technical documentation, graphical tutorials, and animated training presentations for companywide distribution while utilizing Adobe Flash and other related applications.

Exemplified key efforts in developing use cases and test scenarios for the IBM WebSphere Portal testing phase.

Capitalized on industry expertise in supporting the content migration effort for the WebSphere Portal implementation.

Wrote compelling web content focusing on brand voice, style to improve employee experience.

Notable Accomplishments:

Formulated and established unique features and portal enhancements which included Verizon Wireless on-boarding programs and processes

Instituted “About You” policies and procedures for both the Authoring Team and User Guide which were utilized by all HR personnel for training and executive presentations.

Significantly increased the About You usage metrics by more than 16,875,704 hits during the tenure in 2006 though the effective management of the web portal

Bristol-Myers Squibb Princeton, NJ

Contractor 2000–2004

Web Designer/Developer and Content Manager Consulting Engagement

Spearheaded all aspects of web design and development for various Intranet web sites within HR to guarantee consistency of worldwide content.

Notable Accomplishments:

Developed user-friendly interfaces and site navigation, while establishing ‘look and feel’ graphic design which included flash presentations, posters, corporate logos, and promotional materials.

Initiated the key project encompassing the design and oversight of numerous high-profile Intranet websites with more than one million hits each month.

Proficiently drafted user guide and FSS web policies and procedures.


Bachelor of Arts in Public Administration

Trenton State College ú Trenton, NJ

Computer Programming Certification

Chubb Institute ú Parsippany, NJ

Data-Driven Websites Certificate

Rutgers University ú New Brunswick, NJ

Professional Development

IBM WebSphere Portal Certification, 2007

Web Content Manager Certification

Administration, Implementation, and Deployment Certification

Technical Acumen



Computer Software and Applications

Adobe Creative Suite (Photoshop, Dreamweaver, FTP, Illustrator, Flash, and Fireworks), IBM Domino Designer, Documentum Web Publisher, Lotus Notes, ColdFusion MX, Microsoft Office Suite (Word, Excel, and PowerPoint), Microsoft Access, Microsoft FrontPage, Microsoft Project, Camtasia, Amazon WS

Operating System

Windows XP, Windows NT, Windows 98, Windows 2000, Firefox, Safari


IBM WebSphere Portal, WCM, Cognos, PeopleSoft, Oracle UCM, Test Director/Quality Center, Drupal, Fusion, JIRA, WebTrends

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