Seth Mohs Atlanta, GA 404-***-**** ac3b9x@r.postjobfree.com

Summary

Digital Director with nearly 20 years of multidisciplinary experience in interactive product design, ecommerce, and development. Strengths in concept creation, brand development, performance measurement, SEO and SEM, usability and user experience team development and leadership.

Experience

Kellen Mar 2015 – Present Digital Manager

Providing strategic direction and product management of the digital communications products with a focus on engagement and customer experience. Leading development and design to align user experience goals and roadmaps to continually launch new features and functionality using SCRUM methodology.

Developed an integrated platform and discovery process that increased customer engagement, drove interactivity, and enhanced content creation.

Increased user engagement 10X via a customer driven user experience and site promotion.

Defined enterprise digital road-map and strategy for multiple clients and departments.

Increased ecommerce and lead generation conversion rates by 20% from A/B and multivariate testing.

Integrated website analytics and CRM platforms giving full visibility into consumer behavior.

Freelance Digital Consultant Nov 2013 - Present

Leading the development of new digital products, from its inception to its launch, managing existing products, and identifying ways to enhance products based client and business needs.

Served as subject matter expertise during recruitment screens for recruiters

Provided digital marketing strategy for local B2B SaaS company

Optimized content and social media strategy for retail ecommerce startup client focusing on B2C

Designed all interaction design documentation: including process flows, wire frames, user schemas for a travel application for an interactive design agency

Protect Your Bubble July 2013 – Oct 2013 International Director, Mobile & Web

Lead an international team of designers, developers, and analysts in the expansion of our personal insurance products into new markets in the U.S., Europe and South America.

●Web, tablet and mobile B2C ecommerce product usability improvements have doubled purchase funnel conversion rates, driving 35% quarter-over-quarter revenue growth in the U.S.

●Expanded our international product delivery capacity through the targeted addition of direct hire and contract personnel in England, Bulgaria and Brazil

●Optimized user experience for each combination of product, platform and territory by leveraging Google Analytics to test and discern ideal path flows and conversion techniques

●Ensured brand and communications consistency across all channels and marketing.

YP (YellowPages.com) June 2009 – July 2013 Associate Director, Digital

Built and led a 60-person team that designed, developed and operated 50,000 Mobile-enabled Web products for YP’s business advertising customers.

●Established UI design concepts and guidelines for our team of designers, developers, proofers and domain experts, ensuring customer brand focus

●Created new products and tightly controlled budgets, driving $25M in annual earnings

●Led a cross functional team that created over 500 Web and Mobile B2C sites weekly

Billian Publishing, Inc. September 2006 – June 2009 Director, Online Products Division

Led the company’s transformation from print to digital, building a new multi-million dollar line of business in less than 18 months.

●Built and led a 12-person team that conceived, developed, launched and operated 9 B2B and B2C Web products across Billian’s digital publishing business

●Drove collaboration with Marketing to unify branding and UX across all media

●Established social networking guides for exposure on LinkedIn, Facebook and Twitter

●Reengineered the technology stack and implemented standard designs to grow traffic, maximize revenue, minimize operating expense and simplify administration of all products

Internap Network Services September 2002 – August 2006 Web Master

Led the Web design team, defining corporate branding, creative direction and user experience for both intranet and customer-facing Web sites.

●Collaborated with Marketing and external agencies on brand refinement

●Executed brand strategy for all Web-based advertising (promotions, ads, analytics, etc.)

●Selected and implemented Percussion Rhythmyx for real-time content management

●Integrated web beacons to drive data-based design decisions using Omniture Site Catalyst

Booz Allen Hamilton January 1999 – August 2002 Consultant

Trained and mentored the 9-person team that designed and developed the award winning Web Portal for the U.S. Air Force Logistics directorate while on assignment at the Pentagon.

●Developed UX guides for all divisional branding – subsequently used for all Web and print

●Designed and developed a ColdFusion-based CMS used by over 20 separate departments

●Navigated complex landscape of Generals, Colonels and Majors to keep projects on track

●Doubled contract scope after 9/11, coordinating USAF Logistics personnel around the world

●Recognized for achievements with two Outstanding Performance Awards from Booz Allen Hamilton and the Air Force 4-star Award – the highest honor granted to civilian personnel

Gold Rush Graphics January 1996 – January 1999 Lead Designer and Partner

Partner and Lead Designer in a graphic design business specializing in advertising and Web design. Utilized desktop publishing tools for all forms of print media, including illustration, layout, design, preflight/prepress and fulfillment. Worked on-site as a consultant for key clients: CSC Consulting, Personal Selling Power and Mary Washington College.

Education

Mathematics and Computer Science

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